7 BIKES FOR 7 WONDERS - Miles Partnership...7 Bikes for 7 Wonders: Crater Lake Ride Staff 7 Bikes...

7 BIKES FOR 7 WONDERS

• AV TEAM – PLS ROLL “ANTHEM” VIDEO

CAMPAIGN GOAL

INSPIRE PEOPLE TO SEE ALL 7 WONDERS IN THEIR LIFETIME

BROAD INSPIRATION

FOR THE 7 WONDERS

PASSION INSPIRATION

FOR THE 7 WONDERS

THE 7 WONDERS OF

OREGON CAMPAIGN

THREE PULSE CAMPAIGNS:

GOLF THE 7 GEMS

7 BIKES 7 WONDERS

FALL BOUNTY

WHY CYCLING? Consistently a Top 10 Bicycle Friendly

state

Portland’s a ‘platinum’ bicycle

friendly community

Portland – Highest percentage of bike

commuters in country

Country’s only Scenic Bikeways

program ($12.4 million economic

impact)

500+ recognized bike-friendly

businesses

Thriving ecosystem of builders and

makers

BIKE MAKERS WHO COULD DESIGN & BUILD

QUICKLY.

WHERE DO WE HIDE THESE BIKES?

HOW DO WE COMMUNICATE & BUILD

EXCITEMENT WITH FANS?

TRAVELOREGON.COM OR

RIDEOREGONRIDE.COM? OR BOTH?

FULL-COURT, MULTI-PLATFORM ROLLOUT

ASSETS:

Videos + Photos

Inspirational + trail content

Technical bIke profiles

CHANNELS:

TravelOregon.com + Ride Oregon

Emails

LAUNCH EVENT

8

MULTI-PLATFORM CLUE DROPPING

10

AND THE WINNERS ARE

THE THING ABOUT

SCAVENGER HUNTS IS:

People take them seriously

Think about how to keep

superfans engaged

Be flexible and make changes

based on feedback

Don’t forget to check local events

calendars

• AV TEAM – PLS ROLL RECAP VIDEO

THANK YOU