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7 BIKES FOR 7 WONDERS
• AV TEAM – PLS ROLL “ANTHEM” VIDEO
CAMPAIGN GOAL
INSPIRE PEOPLE TO SEE ALL 7 WONDERS IN THEIR LIFETIME
BROAD INSPIRATION
FOR THE 7 WONDERS
PASSION INSPIRATION
FOR THE 7 WONDERS
THE 7 WONDERS OF
OREGON CAMPAIGN
THREE PULSE CAMPAIGNS:
GOLF THE 7 GEMS
7 BIKES 7 WONDERS
FALL BOUNTY
WHY CYCLING? Consistently a Top 10 Bicycle Friendly
state
Portland’s a ‘platinum’ bicycle
friendly community
Portland – Highest percentage of bike
commuters in country
Country’s only Scenic Bikeways
program ($12.4 million economic
impact)
500+ recognized bike-friendly
businesses
Thriving ecosystem of builders and
makers
BIKE MAKERS WHO COULD DESIGN & BUILD
QUICKLY.
WHERE DO WE HIDE THESE BIKES?
HOW DO WE COMMUNICATE & BUILD
EXCITEMENT WITH FANS?
TRAVELOREGON.COM OR
RIDEOREGONRIDE.COM? OR BOTH?
FULL-COURT, MULTI-PLATFORM ROLLOUT
ASSETS:
Videos + Photos
Inspirational + trail content
Technical bIke profiles
CHANNELS:
TravelOregon.com + Ride Oregon
Emails
LAUNCH EVENT
8
MULTI-PLATFORM CLUE DROPPING
10
AND THE WINNERS ARE
THE THING ABOUT
SCAVENGER HUNTS IS:
People take them seriously
Think about how to keep
superfans engaged
Be flexible and make changes
based on feedback
Don’t forget to check local events
calendars
• AV TEAM – PLS ROLL RECAP VIDEO
THANK YOU