5 ways to use on line tools to drive more sales

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5 Ways to Use Online Tools to Drive More Sales

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Some telling facts• ROBO is real (Comscore)

• Search for local business info online before venturing out– 81% of the 18-34 year-old age bracket– 69% of the 35-59 year-old age bracket

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Some telling facts• 44% of online consumers said that one of

the most important features a website could add is the ability to speak with someone in the middle of their online research.

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And, some more fun facts

• Where consumers go first when searching for a local business: (Comscore)

– 33% Search Engines– 23% Print Yellow Pages– 22% Internet Yellow Pages– 13% Local Sites– 9% Other (i.e. mobile, social)

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• Who and how, ads, referrals, networkingKnow• Website, blog content, social media, Like• SEO, webinars, marketing materials, white papersTrust• Workshops, evaluations, demo, DIY training,

starterTry• Service team, new customer kitBuy• Post project review, cross selling, customer

eventsRepeat• Champion events, partner intros, peer2peerRefer

The Marketing HourglassTM

© Duct Tape Marketing – all rights reserved

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What we’ll cover today• Online calls to action • O2O advertising • Networked networking• Local social groups • Online and on the go

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1) Online calls to action • Free pass• Free session• Coupon or trial • Click to call/chat• Schedule now• Directions

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Free pass• Form – Wufoo• PDF ticket • Bring a friend/guest

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Free session• Form – Wufoo• PDF ticket • Bring a friend/guest

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Coupon or trial • Traditional coupon

• www.coupontank.com• Sample• Evaluation• Gift certificate

• Would you refer us

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Click to call/chat• Pricing/quote

• Liveperson• BoldChat• Olark

• Directions• Inventory• Availability • Content sample

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Click to call/chat

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Schedule now• Push and pull

• GenBook• Schedulicity • ClickBook

• Right now• I don’t use the phone • Find the perfect time

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Schedule now• Agendize• Appointments• Click to call• Call tracking• Social sharing

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Directions• Google Maps• aardvarkmap.net• Batchgeo.com

• Turn by turn

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2) O2O advertising • Google Adwords• Google Places• Facebook targeting • Landing pages

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Google AdWords

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Google Places • Add images• Video • Brands• Print coupons • Mobile coupons

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Facebook targeting • Location • Age• Interests • Competitor

Image: AllFacebook.com

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Landing pages• Specific to ad• Specific to platform • Specific to CTA• Specific to suburb

• unbounce • Optimizely • Premise

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3) Networked networking • Connect offline and online • Social CRM • Leads groups • Referral platform • MeetUp

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Connect offline and online • Who’s attending • Ditch the biz cards• Facebook • LinkedIn • Twitter

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Social CRM• Connect customers• BatchBook • Nimble • ACT!/Outlook • Rapportive/Gmail

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Leads groups • Start your own • Enable technology• localbase

• Meet monthly

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Referral platform• Recruit specialties • Location interviews • Group blog • Group event

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MeetUp• Topic of interest • Community host • Enable marketing • Charge small amount

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4) Local social groups • Own a topic • LinkedIn • MeetUp• Mining data

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Own a topic • Not self-interest • Local spin • Community managers • Go offline

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LinkedIn• Topic • Recruit• Model • Manage

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Mining data • Twitter Search • Twellowhood • Placeblogger • Google Alerts

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5) Online and on the go • Claim your location • Create and test an offer • Be group coupon ready • Create a checkin game

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Claim your location• Twitter• Facebook • Biz on LinkedIn • Yelp • Gowalla • Foursquare

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Create and test an offer • Foursquare • Newbie • Mayor • Checkin • Flash

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Be group coupon ready• Groupon • LivingSocial • Google Offers • Check the attitude • Capture data • Have a club • Think next sale

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Create a checkin game • Foursquare scavenger • Instagram punch card • Twitpic contest • Partner loyalty • Not for profit • scvngr.com/builder

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Create a checkin game

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What we covered today• Online calls to action • O2O advertising • Networked networking• Local social groups • Online and on the go