@ducttape

5 Ways to Use Online Tools to Drive More Sales

@ducttape

Some telling facts• ROBO is real (Comscore)

• Search for local business info online before venturing out– 81% of the 18-34 year-old age bracket– 69% of the 35-59 year-old age bracket

@ducttape

Some telling facts• 44% of online consumers said that one of

the most important features a website could add is the ability to speak with someone in the middle of their online research.

@ducttape

And, some more fun facts

• Where consumers go first when searching for a local business: (Comscore)

– 33% Search Engines– 23% Print Yellow Pages– 22% Internet Yellow Pages– 13% Local Sites– 9% Other (i.e. mobile, social)

@ducttape

• Who and how, ads, referrals, networkingKnow• Website, blog content, social media, Like• SEO, webinars, marketing materials, white papersTrust• Workshops, evaluations, demo, DIY training,

starterTry• Service team, new customer kitBuy• Post project review, cross selling, customer

eventsRepeat• Champion events, partner intros, peer2peerRefer

The Marketing HourglassTM

© Duct Tape Marketing – all rights reserved

@ducttape

What we’ll cover today• Online calls to action • O2O advertising • Networked networking• Local social groups • Online and on the go

@ducttape

1) Online calls to action • Free pass• Free session• Coupon or trial • Click to call/chat• Schedule now• Directions

@ducttape

Free pass• Form – Wufoo• PDF ticket • Bring a friend/guest

@ducttape

Free session• Form – Wufoo• PDF ticket • Bring a friend/guest

@ducttape

Coupon or trial • Traditional coupon

• www.coupontank.com• Sample• Evaluation• Gift certificate

• Would you refer us

@ducttape

Click to call/chat• Pricing/quote

• Liveperson• BoldChat• Olark

• Directions• Inventory• Availability • Content sample

@ducttape

Click to call/chat

@ducttape

Schedule now• Push and pull

• GenBook• Schedulicity • ClickBook

• Right now• I don’t use the phone • Find the perfect time

@ducttape

Schedule now• Agendize• Appointments• Click to call• Call tracking• Social sharing

@ducttape

Directions• Google Maps• aardvarkmap.net• Batchgeo.com

• Turn by turn

@ducttape

2) O2O advertising • Google Adwords• Google Places• Facebook targeting • Landing pages

@ducttape

Google AdWords

@ducttape

Google Places • Add images• Video • Brands• Print coupons • Mobile coupons

@ducttape

Facebook targeting • Location • Age• Interests • Competitor

Image: AllFacebook.com

@ducttape

Landing pages• Specific to ad• Specific to platform • Specific to CTA• Specific to suburb

• unbounce • Optimizely • Premise

@ducttape

3) Networked networking • Connect offline and online • Social CRM • Leads groups • Referral platform • MeetUp

@ducttape

Connect offline and online • Who’s attending • Ditch the biz cards• Facebook • LinkedIn • Twitter

@ducttape

Social CRM• Connect customers• BatchBook • Nimble • ACT!/Outlook • Rapportive/Gmail

@ducttape

Leads groups • Start your own • Enable technology• localbase

• Meet monthly

@ducttape

Referral platform• Recruit specialties • Location interviews • Group blog • Group event

@ducttape

MeetUp• Topic of interest • Community host • Enable marketing • Charge small amount

@ducttape

4) Local social groups • Own a topic • LinkedIn • MeetUp• Mining data

@ducttape

Own a topic • Not self-interest • Local spin • Community managers • Go offline

@ducttape

LinkedIn• Topic • Recruit• Model • Manage

@ducttape

Mining data • Twitter Search • Twellowhood • Placeblogger • Google Alerts

@ducttape

5) Online and on the go • Claim your location • Create and test an offer • Be group coupon ready • Create a checkin game

@ducttape

Claim your location• Twitter• Facebook • Biz on LinkedIn • Yelp • Gowalla • Foursquare

@ducttape

Create and test an offer • Foursquare • Newbie • Mayor • Checkin • Flash

@ducttape

Be group coupon ready• Groupon • LivingSocial • Google Offers • Check the attitude • Capture data • Have a club • Think next sale

@ducttape

Create a checkin game • Foursquare scavenger • Instagram punch card • Twitpic contest • Partner loyalty • Not for profit • scvngr.com/builder

@ducttape

Create a checkin game

@ducttape

What we covered today• Online calls to action • O2O advertising • Networked networking• Local social groups • Online and on the go