View
149
Download
1
Category
Preview:
Citation preview
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 1/43
BY
BHAKTA RAM RANA
(Regd. No. -5031)
Presented
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 2/43
Market Analysis
y The goal of a market analysis is to determine theattractiveness of a market and to understand its
evolving opportunities and th
reats as th
ey relate to th
estrengths and weaknesses of the firm.
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 3/43
Market Analysis of TATA DOCOMO
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 4/43
Market positiony Market Leader
y Market Follower
y Market Challenger
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 5/43
Market Objectives
y Market Penetration
A strategy for company growth by increasing sales of currentproducts to current market segment without changing theproduct
y New Product Development
A strategy for company growth by offering modified or newproducts to current markets segment.
yBranding
A strategy for company growth through starting up or acquiring business outside the company¶s current productsand markets
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 6/43
Market Segments
y Demographic Bases
Age
Genderoccupation
y Geographic base
Country
City
Local area
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 7/43
Objective:
y To know the awareness about the brand.
y To check quality of brand (i.e., connectivity etc).
y To study the unique product feature of brand.y To know the impact of promotional activities on the
purchasing behavior of the buyer.
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 8/43
Need for the study:
y From this study we can find out the consumers and retailer¶s perception towards TATA DOCOMO and it will give a deepand thorough analysis for the future growth of the company.
y This study would provide the primary cause for the marketshare of TATA DOCOMO in the city like Hyderabad. It willalso provide some vital data to analyze the competitor¶s
position in the market.
y The study would provide a hand in live experience for thetrainee on how one can be able to fulfill the job needs andsatisfactorily carry out his/her work with sincererity andhonesty. It will provide an exposer in the real life work environment.
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 9/43
Scope of the study:
y This study Is conduct by the twin city of Hyderabadand Secundrabad. The scope of the study are given
below -y Building long-term relationship with customers.
y To generate the business for the company whilemaintaining a balance with the company image.
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 10/43
y Analyzing the current environment and requirementof customer and suggesting new ideas in order to
enh
ance th
e sales of th
e company.y Adaptation of different marketing strategies to
promote the product as well as increase the salesopportunities.
y
Gathering and disseminating relevant information tocustomers.
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 11/43
Research & methodologyy The main objective of the researchwas to determine
the impact of sale and promotion offer on the buying
beh
avior of th
e consumer of telecom service.Information based on previous information isresearch.
y Research design
ySample size
y Sampling design
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 12/43
data collection1) Primary data collection:
Interview
Questionnaire survey
2) Secondary data collection:
Books or Report
newspaper
search engine etc
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 13/43
Industry overview
y At 110.01 million connections ' Indian TelecomIndustry' is the fifth largest and fastest growing in the
world.Th
e subscriber baseh
as grown by 40% in 2005and is expected to reach 250 million in 2007.
y Indian Telecom Industry ' is currently expected tocontribute nearly 1% to India's GDP which ish
eartening and estimated to grow furth
er and brigh
tenthe ' Scenario of Indian Telecom Industry .
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 14/43
COMPANY OVERVIEW
y Tata Teleservices Limited is one of Indias leadingprivate telecom service providers, having a pan-India
presence across all of Indias 22 telecomC
irclesy The company offers integrated telecom solutions to its
customers under the Tata Indicom, Tata DOCOMO,Photon and Walky brands, and uses both the CDM A
and GSM
tech
nology platform(s) for its wirelessnetworks.
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 15/43
y Tata Teleservices (Maharashtra) Limited, operates inmore than 325,000 towns and villages across the country.
y November 2008, Tata Teleservices entered into anagreement with Japanese telecom major NTT DOCOMO,and this transaction marks a key step in the strategicevolution of Tata Teleservices Limited
y Mr. A nil Kumar Sardana (M.D)
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 16/43
a or compet tor o
DOCOMO
y Airtel
y Ideay Bsnl
y Aircel
y Vodafone
y Rcom
y Uninor
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 17/43
ar et s are o t e te ecom
industry
Bharati Airtel
24%
Vodafone19%
Idea Cellular11%
BSNL13%
Reliance communication19%
other14%
customer market share
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 18/43
Bharti Airtel
34%
Vodafone21%
Idea Cellular
12%
BSNL10%
Reliancecommunication
12%
other12%
R evenue of market share
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 19/43
SWOT ANALYSISStrength
Weakness
OpportunitiesThreats
y STRENGTHS
y First to introduce seconds tariff plan (Seconds pulse).
y Brand image of Tata services.y Large variety of plans.
y Plans are affordable by any common persons
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 20/43
WEAKNESS
y Signal strength.
y Post paid connections are not available as of now.y Customer service.
y Concentrating only on rural area.
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 21/43
OPPORTUNITIES
y Have a great opportunity to expand its services.
y To introduce any new plans for internet users.
y Introduce 3G compatible services.y To introduce new combined plans like SMS, Internet,Calling integrated offers.
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 22/43
THREATS
y If the signal strength is not increased it may lead tochange in the network service by the customers.
yTata has to clarify whether this 1ps/sec will continuetill its life cycle.
y Heavy competition from all other network providers
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 23/43
4ps
4ps is also called marketing mix.4ps consists of
y Product
y Pricey Place
y Promotion
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 24/43
producty T A T A DOCOMO having good range of Services: Tata
Docomo provides both postpaid and prepaid services.
y
T A T A DOCOMO Quality network: Tata DOCOMOhaving good quality network which provide clarity in voice.
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 25/43
y Price
It having attractive tariff plan: T A T A DOCOMO having
1paisa /sec it is applicable for both prepaid andpostpaid.
Place
It having good range of channels of distribution: As Tata
already exist in this field of telecommunications as TataIndicom. It has wide range of channels of distributionto sell T A T A DOCOMO services
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 26/43
promotiony Advertising: T A T A DOCOMO following different style
of advertising pattern in T Vs and newspapers. Due to
th
at reason it was reach
ing public very fast.y Sales promotion: due to unique feature of T A T A
DOCOMO it helps the sales people to decreaseburden.
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 27/43
INTERPRETATION
All the data are collect for the corporate world. Thesurvey on the basis of market requirement of Tata
Docomo in term of cost and services.
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 28/43
Which network are you presently
subscribed with?
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 29/43
2 . Tata as a the major brand offers various products..
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 30/43
How many connections does your company have as
company paid connection
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 31/43
IF Tata DOCOMO wants to set up a stall inside the premises of the
company so that all the employees can approach with ease, do u
think it would be possible?
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 32/43
what type of connection do most of
your associates sell?
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 33/43
which telecom company you prefer
the most and why?
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 34/43
To know about the customer awareness in the twins city Hyderabad and Secundrabad . I done a research in 17
measure area in twins city those area are like thatBEGUMPET, PRAKASHA M NAGAR, PUNJAGUTT A , A FZ AL GUNJA,DILSUKH NAGAR,SUM AJIGUDA, LALDARWA ZZ A,NTR NAGARA,UDA M BA Z AR
,SEC
UNDRABAD,SIDDIM
BAR BA ZZ AR,ALWAL,HYDERABAD CENTRAL,KOTI,SULT ANBA Z AR,HITEC CIT Y and TRIMULGHERRY.
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 35/43
BEGUMPET
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 36/43
AFZALGUNJA
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 37/43
DILSUKH NAGAR
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 38/43
SECUNDRABAD
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 39/43
TRIMULGIRRY
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 40/43
FINDING
Strong emerging player in the industry & rapidly capture the market share.
The company provides good customer service.
The company to interact to customer so they providesome interesting plan to the customer. Like that roleover plan, diets plan and discover.
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 41/43
RECOMMENDATIONS
y Expansion of network
y Documentation
y Proper installationy Std Sms plan
y Night pack
5/12/2018 34374202 Market Analysis of Tata Docomo Ppt - slidepdf.com
http://slidepdf.com/reader/full/34374202-market-analysis-of-tata-docomo-ppt 42/43
conclusion
y As per the above statement, whatever i study about my work during the past 45 days. The telecom sector has
registered tremendous growth over the years. As a result,India has become the third largest telecommunicationnetwork in the world.
y T A T ADOCOMO is the first company to introduce persecond / per paisa in India. T A T ADOCOMO have provide
good cost and service to her customer , in the year 2020T A T ADOCOMO become a first position in Indian telecomindustry because of his planning and customersatisfactions.
Recommended