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Lunchtime-debate Gaming and Addiction You have only one life left in the reputation game
April 7th 2010
Tim de Boer | Arthur van Buitenen | Maurits Blok | Andrada Morar | Annisa Arishti
Question
What are you addicted to?
Gaming and Addiction
Hype or issue?
Tom Bissell was an acclaimed, prize-winning young writer.
Then he started playing the video game Grand Theft Auto.
For three years he has been cocaine addicted,
sleep deprived
and barely able to write a word.
Any regrets?
Absolutely none…
• The perception of the outside world
• Why you only have one life left• Will the issue be harmful to your industry? • How other industries handled• What have you done so far?
• Short debate• Translation into how-to scenario’s
Agenda
The perception of the outside world
The perception of the outside world
The perception of the outside world
Members of the committee are particularly worried about on-line games, which are easy to download onto a PC or a mobile phone, making parental control harder.
The perception of the outside world
The perception of the outside world
The perception of the outside world
The Guardian, UK 08/10/2010
The Local, Sweden, 16/09/2009
The perception of the outside world
Gezondheidsblog, Belgiium, 07/04/2010
…even cartoon characters can get addicted
About reputation
Consumers Media Blogs Politics
Why you have only one life left
Why you have only one life left
Reputation management
Onteend aan Charles Fombrun – “The reputation quotient”
6. Social responsibility
Environmental responsibility
Community responsibility
4. Products & services
Quality
Relevant
Innovative
2. Vision & leadership
Clear vision for the future
1. Financial performance
Record of profitability
Low risk investment
Outperforms competitors
Growth prospects
3. Workplace environment
Team spirit
Fair rewards
5. Emotional appeal
Feel good about
Admire and respect
REPUTATIONIS ABOUT TRUST
Reputation Drivers
Why you have only one life left
Who owns the issue?
Why you have only one life left
It’s not about addiction, it’s all about your reputation…
Why you have only one life left
Will the issue be harmful to your industry?
Six scenario’s
• Ban (Call TV)• Extreme regulation (Alcohol and tobacco)• Levy’s (CD’s / DVD’s)• Self regulation (Fast food hamburgers)• Tolerate (Marijuana)• Nothing happens (Business as usual)
Is it Gambling or Gamebling?
Will the issue be harmful to your industry?
How other industries handled
Two examples:
• Gain (Concerts, MP3-players)• Enjoy Responsibly (Beer)
How other industries handled
What have you done so far?
Quick inventory
Debate
1. How many lives do you have in the reputation game?
4. Gamer or industry. Who’s addicted?
7. Is an industry selling perception struggling with its reflection?
Translation into ‘How-to scenario’s’
Should you take an active role?
And if so, how?
As individuals or as an industry?
Maurits BlokManaging PartnerKetchum Pleon bv
+31 20 487 4000maurits.blok@ketchumpleon.com
www.ketchumpleon.nl
Contact
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