30032010 Gaming And Addiction Final

Lunchtime-debate Gaming and Addiction You have only one life left in the reputation game

April 7th 2010

Tim de Boer | Arthur van Buitenen | Maurits Blok | Andrada Morar | Annisa Arishti

Question

What are you addicted to?

Gaming and Addiction

Hype or issue?

Tom Bissell was an acclaimed, prize-winning young writer.

Then he started playing the video game Grand Theft Auto.

For three years he has been cocaine addicted,

sleep deprived

and barely able to write a word.

Any regrets?

Absolutely none…

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• The perception of the outside world

• Why you only have one life left• Will the issue be harmful to your industry? • How other industries handled• What have you done so far?

• Short debate• Translation into how-to scenario’s

Agenda

The perception of the outside world



Members of the committee are particularly worried about on-line games, which are easy to download onto a PC or a mobile phone, making parental control harder.


http://www.nothingbritish.com/wp-content/uploads/2009/09/European_flag.png



The Guardian, UK 08/10/2010

The Local, Sweden, 16/09/2009


Gezondheidsblog, Belgiium, 07/04/2010

…even cartoon characters can get addicted

About reputation

Consumers Media Blogs Politics

Why you have only one life left


Reputation management

Onteend aan Charles Fombrun – “The reputation quotient”

6. Social responsibility

Environmental responsibility

Community responsibility

4. Products & services

Quality

Relevant

Innovative

2. Vision & leadership

Clear vision for the future

1. Financial performance

Record of profitability

Low risk investment

Outperforms competitors

Growth prospects

3. Workplace environment

Team spirit

Fair rewards

5. Emotional appeal

Feel good about

Admire and respect

REPUTATIONIS ABOUT TRUST

Reputation Drivers


Who owns the issue?


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It’s not about addiction, it’s all about your reputation…


Will the issue be harmful to your industry?

Six scenario’s

• Ban (Call TV)• Extreme regulation (Alcohol and tobacco)• Levy’s (CD’s / DVD’s)• Self regulation (Fast food hamburgers)• Tolerate (Marijuana)• Nothing happens (Business as usual)

Is it Gambling or Gamebling?

Will the issue be harmful to your industry?

How other industries handled

Two examples:

• Gain (Concerts, MP3-players)• Enjoy Responsibly (Beer)

How other industries handled

What have you done so far?

Quick inventory

Debate

1. How many lives do you have in the reputation game?

4. Gamer or industry. Who’s addicted?

7. Is an industry selling perception struggling with its reflection?

Translation into ‘How-to scenario’s’

Should you take an active role?

And if so, how?

As individuals or as an industry?

Maurits BlokManaging PartnerKetchum Pleon bv

+31 20 487 [email protected]

www.ketchumpleon.nl

Contact

mailto:[email protected]

Documents

30032010 Gaming And Addiction Final