2015 Reuters Institute Digital News Report: Essential Data on the Future of News
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- 1. Reuters Institute Digital News Report 2015 TRACKING THE
FUTURE OF NEWS CHAIR Tom Kent Standards Officer, Associated Press,
USA @trjkent DIGITAL NEWS REPORT PRESENTATION Dr David Levy
Director, Reuters Institute for the Study of Journalism Nic Newman
Lead Author & Joint Editor Digital News Report, @nicnewman
- 2. Background and methodology One of the largest news surveys
in the world. Explores the online news habits of more than 20,000
people in twelve countries. Research conducted online in
January/early February 2015. Additional analysis of key themes,
country level insights from network of partners RISJ Digital News
Report 2015 2 Please note that Brazil is representative of an urban
population rather than a national population. Source: Internet
World Stats www.internetworldstats.com internet population estimate
2014.
- 3. RISJ Digital News Report 2015 3
- 4. RISJ Digital News Report 2015 4
- 5. Key findings Move to mobile quickening smartphone ever more
central Growing power of social platforms (and messaging apps)
Video and new visual formats finally taking off Increased
disruption for traditional media from new wave of digital-born
companies and aggregators Business outlook for online news
complicated by mobile and social RISJ Digital News Report 2015
5
- 6. CENTRALITY OF SMARTPHONES
- 7. Strong growth in news via smartphone RISJ Digital News
Report 2015 7 8b. Which, if any, of the following devices have you
used to access news in the last week? Base: All (total sample in
each country) ALSO Australia 58% Ireland 52% Finland 50% Italy
44%
- 8. Increased centrality RISJ Digital News Report 2015 8 25% say
smartphone main way of accessing online news 43% amongst under 35s
68% of those accessing news on public transport 51% distracted when
watching TV news
- 9. People use fewer sources on smartphone 70% have a news app
installed on their phone, only a third actually use them in a given
week RISJ Digital News Report 2015 10 1.52 Average sources per
person on smartphone significantly fewer than on a tablet or
computer. Strong brands that provide breaking news or other strong
utility do well but have to earn place in attention economy
- 10. Growth of mobile alerts by country Mobile alerts to mobile
phones via app or SMS are becoming a more important way of reaching
consumers. France and the US are leading the trend with the UK
growing fastest in this direction RISJ Digital News Report 2015 11
Q10. Thinking about you got news online (via computer, mobile or
any device) in the LAST WEEK, which were the ways in which you came
across news stories? (Please select all that apply) Base:
Various.
- 11. SOURCES OF NEWS
- 12. Top news sources compared Online news broadly stayed at the
same level. TV has declined a bit especially in the US. The main
change has been the decline in printed newspaper and the rise of
social media RISJ Digital News Report 2015 13 Q3. Which, if any, of
the following have you used in the last week as a source of news?
Base: various. NB: 2014 data for TV, Print, Online and Social has
been estimated because of an issue with randomisation of responses
in that year TV and under 35s 2015 2013 United States 24% 37%
United Kingdom 42% 51%
- 13. Top news sources compared 2012-15 But it is not the same
story everywhere. TV viewing in Germany remains strong even with
the young while social media growth is less pronounced. In Denmark
online has overtaken TV and social media is growing fast RISJ
Digital News Report 2015 14 Q3. Which, if any, of the following
have you used in the last week as a source of news? Base: various.
NB: 2014 data for TV, Print, Online and Social has been estimated
because of an issue with randomisation of responses in that
year
- 14. Main source of news RISJ Digital News Report 2015 15 Q4.
You say youve used these sources of news in the last week, which
would you say is your MAIN source of news? Base: All who have used
news sources in the last week =23155 But averages hide stark splits
between generations. Young Germans or Japanese are likely to have
more in common with young Americans or Finns in preferring online
news and social media to TV news, radio, or print.
- 15. TV best for accuracy and reliability RISJ Digital News
Report 2015 16 Q3ai-iv. Which one of the sources that you've used
in the last week do you find best for the following? Base:
Aggregate of six countries; US; UK; Germany France; Spain; Ireland
(n= 116930).
- 16. Overall trust in the news environment Overall we see the
highest levels of trust in media systems with a good mix of strong
public service broadcasters and robust commercial players - such as
Finland, Germany, Denmark and the UK. RISJ Digital News Report 2015
17 Q6a. Thinking about news in general, do you agree or disagree
with the following statement? I think you can trust most news most
of the time. Q6b. Thinking specifically about news sources that you
use, do you agree or disagree with the following statement? I think
I can trust most of the news that I use most of the time. Base:
Total sample in each country
- 17. SOCIAL MEDIA AND MESSAGING APPS
- 18. Facebook dominates news on social networks RISJ Digital
News Report 2015 19 Q12a/b. Which, if any, of the following have
you used for any purpose/for reading, watching, sharing, or
discussing news in the last week? Base: Combined sample
=23557.
- 19. WhatsApp for news (weekly use) RISJ Digital News Report
2015 20 Q12a/b. Which, if any, of the following have you used for
any purpose/for news in the last week? WhatsApp code shown. Base:
All markets 2015 (various) Only 1% use WhatsApp for news in the
United States
- 20. 18-24s use a range of different networks RISJ Digital News
Report 2015 21 Q12a/b. Which, if any, of the following have you
used for any purpose/for reading, watching, sharing, or discussing
news in the last week? Base: Combined sample 18-24s =2424. Snapchat
Discover launched in January 2015 as a new platform for short form
news
- 21. We seek news on Twitter but bump into it on Facebook
Twitter is seen as a news destination. Facebook is not. This
explains the different strategies employed to seed news in each
network RISJ Digital News Report 2015 22 Q12Cii/Dii. You say you
use Twitter/Facebook for news. Which of the following statements
applies best to you? Base: Combined sample of UK, US, Italy,
Australia, = Facebook=3560, Twitter = 861. TOP ENGLISH PUBLISHERS
IN FACEBOOK AND TWITTER
- 22. RISJ Digital News Report 2015 23 Social discovery embraced
by women more than men Social media is the only discovery mechanism
that appeals more to female users. Those who visit news sites
regularly, sign up for email, or receive mobile notifications are
heavily male skewed
- 23. ONLINE VIDEO GROWTH
- 24. Online news video (weekly use) RISJ Digital News Report
2015 25 66% use news clips 57% access live news streams
- 25. Barriers to video usage RISJ Digital News Report 2015 26
Q11ai. You said that you dont usually watch news videos online. Why
not? Base: All who did not watch online video news in the last week
UK = 1689, US = 1588, France = 1609, Germany = 1622, Finland =
1175, Italy = 1495, Ireland = 1093. Of those who dont use video,
four in ten (40%) said they found reading quicker and more
convenient, with 19% agreeing that videos rarely add anything
useful to the text. Older groups are two- thirds as likely to
express a preference for a bigger screen.
- 26. DISRUPTION TO TRADITIONAL BRANDS
- 27. Japan, Australia suffering most disruption Finland, Denmark
and UK the least RISJ Digital News Report 2015 28 Q5b. Which, if
any, of the following have you used to access news in the last week
? Via online platforms (web, mobile, tablet, e-reader). Base: All
markets 2015.
- 28. Battle for global eyeballs The Huffington Post and Buzzfeed
now operate in a number of countries and languages They are growing
fast. Vice is popular with the young. The Guardian and Mail are
focusing in UK, US and Australia. Yahoo, MSN and HuffPo are leading
through joint enterprises and approaches RISJ Digital News Report
2015 29 1 Weighted percentage calculated using population data from
Internet World Stats and the World Bank: weighted = (country
population * percentage adults * percentage accessed)/total
population of all countries surveyed. Brazil is not included due to
the absence of reliable data about its urban population. * Joint
ventures , ** previously joint ventures now mainly locally owned y
HUFF POST BUZZFEED VICE D MAIL GUARDIAN NY TIMES BBC CNN MSN YAHOO
US 22% 10% 3% 3% 4% 12% 10% 14% 11% 23% UK 12% 5% 1% 14% 12% 1% 48%
1% 5% 8% France 8%* 1% 1% - - 1% 3% 2% 7% 8% Germany 6% 1% 1% - -
1% 3% 3% 4% 5% Spain 8% 1% 1% - - 3% 5% 4% 9% 8% Italy 7%* 1% 1% -
- 2% 3% 4% 8% 11% Ireland 8% 6% 1% 7% 4% 4% 17% 5% 5% 9% Brazil 1%
2% 1% - - 6% 8% 9% 20% 18% Australia 12% 7% 1% 3% 7% 4% 14% 7%
25%** 21%** Japan 2%* 1% - - - 2% 3% 5% 10% 52%** Weighted1 10% 4%
1% 2% 2% 5% 8% 6% 8% 18%
- 29. Battle for global eyeballs The Huffington Post and Buzzfeed
now operate in a number of countries and languages They are growing
fast. Vice is popular with the young. The Guardian and Mail are
focusing in UK, US and Australia. Yahoo, MSN and HuffPo are leading
through joint enterprises and approaches RISJ Digital News Report
2015 30 1 Weighted percentage calculated using population data from
Internet World Stats and the World Bank: weighted = (country
population * percentage adults * percentage accessed)/total
population of all countries surveyed. Brazil is not included due to
the absence of reliable data about its urban population. * Joint
ventures , ** previously joint ventures now mainly locally owned y
HUFF POST BUZZFEED VICE D MAIL GUARDIAN NY TIMES BBC CNN MSN YAHOO
US 22% 10% 3% 3% 4% 12% 10% 14% 11% 23% UK 12% 5% 1% 14% 12% 1% 48%
1% 5% 8% France 8%* 1% 1% - - 1% 3% 2% 7% 8% Germany 6% 1% 1% - -
1% 3% 3% 4% 5% Spain 8% 1% 1% - - 3% 5% 4% 9% 8% Italy 7%* 1% 1% -
- 2% 3% 4% 8% 11% Ireland 8% 6% 1% 7% 4% 4% 17% 5% 5% 9% Brazil 1%
2% 1% - - 6% 8% 9% 20% 18% Australia 12% 7% 1% 3% 7% 4% 14% 7%
25%** 21%** Japan 2%* 1% - - - 2% 3% 5% 10% 52%** Weighted1 10% 4%
1% 2% 2% 5% 8% 6% 8% 18%
- 30. Battle for global eyeballs The Huffington Post and Buzzfeed
now operate in a number of countries and languages They are growing
fast. The Guardian and Mail are focusing in UK, US and Australia.
Yahoo, MSN and HuffPo are leading through joint enterprises and
approaches RISJ Digital News Report 2015 31 1 Weighted percentage
calculated using population data from Internet World Stats and the
World Bank: weighted = (country population * percentage adults *
percentage accessed)/total population of all countries surveyed.
Brazil is not included due to the absence of reliable data about
its urban population. * Joint ventures , ** previously joint
ventures now mainly locally owned y HUFF POST BUZZFEED VICE D MAIL
GUARDIAN NY TIMES BBC CNN MSN YAHOO US 22% 10% 3% 3% 4% 12% 10% 14%
11% 23% UK 12% 5% 1% 14% 12% 1% 48% 1% 5% 8% France 8%* 1% 1% - -
1% 3% 2% 7% 8% Germany 6% 1% 1% - - 1% 3% 3% 4% 5% Spain 8% 1% 1% -
- 3% 5% 4% 9% 8% Italy 7%* 1% 1% - - 2% 3% 4% 8% 11% Ireland 8% 6%
1% 7% 4% 4% 17% 5% 5% 9% Brazil 1% 2% 1% - - 6% 8% 9% 20% 18%
Australia 12% 7% 1% 3% 7% 4% 14% 7% 25%** 21%** Japan 2%* 1% - - -
2% 3% 5% 10% 52%** Weighted1 10% 4% 1% 2% 2% 5% 8% 6% 8% 18%
- 31. THE BUSINESS OF JOURNALISM
- 32. Paying for online news content Compared to reach, the
numbers paying for online news in any form remains relatively low.
US, UK, Denmark, Australia, Finland Japan have majority ongoing
subscription paid for websites or apps. Other countries like
Ireland are only just starting with paywalls so payments tend to be
for single apps, day passes or other add-ons. RISJ Digital News
Report 2015 33 Q7a. Have you paid for ONLINE news content, or
accessed a paid for ONLINE news service in the last year ? (This
could be digital subscription, combined digital/print subscription
or one off payment for an article or app). Base: All markets 2015
UK: 2149; Germany: 1969; Spain: 2026; Italy: 2006; France: 1991;
Denmark: 2019; Finland: 1509; USA: 2295; Urban Brazil: 2033; Japan:
2017: Ireland: 1501; Australia: 2042. ONGOING ONE-OFF Japan 76% 39%
Denmark 71% 17% Australia 70% 27% US 67% 30% UK 71% 27% Germany 60%
47% Spain 49% 53% Ireland 31% 63% Italy 45% 63%
- 33. How much might you be prepared to pay for a news brand you
like? RISJ Digital News Report 2015 34 Q7civ. What is the maximum
price you would pay for a subscription to a digital-only news
service including full access to its website, apps, and any digital
replicas of the newspaper? Base: All who had not paid for news in
the last year UK = 1992, US = 1942, Spain = 1773, Australia =
1805.
- 34. Advertising revenues RISJ Digital News Report 2015 35
Sources: IAB, News Digital Ad Spend from Advertising
Association/Warc Expenditure Report
- 35. Advertising revenues RISJ Digital News Report 2015 36
Sources: IAB, News Digital Ad Spend from Advertising
Association/Warc Expenditure Report
- 36. Sponsored and branded content RISJ Digital News Report 2015
37 33% feel disappointed or deceived after reading an article that
turned out to be paid for by an advertiser 13% feel content
valuable to them 28% feel more negatively towards the news
organisation
- 37. Smartphones are changing the news experience. How can news
brands get share of attention? How to manage the move to offsite
consumption - social networks, mobile platforms, aggregators? Is
video a chance to find new audiences and make money or another
false dawn? Can paid news ever be more than a partial strategy
where there is an abundance/oversupply of free news? RISJ Digital
News Report 2015 38 Conclusions and discussion points
- 38. More information www.digitalnewsreport.org #risj15 RISJ
Digital News Report 2015 39