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How The Golden Rule
drives business
success
Jay Lauf / @jlauf / [email protected]
President and publisher
Russia
Poland
Hungary
France
Slovakia
China
Brazil
Vietnam
South Africa
Czech Republic
Turkey
Colombia
Australia
South Korea
Italy
UK
Argentina
Spain
Canada
USA
Mexico
Philippines
India
Japan
Germany
Saudi Arabia
Indonesia
Thailand
Nigeria
Kenya
Mi l lward Brown AdReac t ion 2014, v ia Mary Meeker ’s 2014 In ternet Trends
The world is spending more time on mobile than ever before.
Daily distribution of time
on mobile... vs. desktop
A recent Twitter search:
38%
36%
31% 30% 30%
28% 27%
26% 26% 25% 25%
24% 24% 24% 23% 23% 23%
22% 21% 21% 21%
20% 20% 20%
12%
10%
0%
10%
20%
30%
40%
POL GRE TUR IRE FRA SPA SWE AUT POR HUN GER USA FIN DEN BEL NOR AUS CAN CZE BRA UK NLD ITA SUI KOR JPN
Ad blockers are widely used around the world.
Source: Reuters Institute Digital News Report 2016.
Share of Reuters Institute Digital News Report respondents who use an ad blocker
The golden rule:
Treat others the way you want to be treated.
Facebook and Google favor sites with good user experiences.
Share of external traffic to 700+ media sites, according to Parse.ly
Twitter Yahoo
80% of all
referral
traffic
Source: Parse.ly Network Referral Dashboard, as of March 7th, 2017.
On average, Quartz’s revenue has
doubled every year of our existence.
The Quartz Global
Executives Study
documents the media
habits of the world’s
smartest, busiest
people. We surveyed 1,357 executives from
around the world to find out how they get
news, why they share content, and how
they feel about advertising.
28% INTERACTIVE
FEATURES
27% VIDEOS
12% AUDIO
CLIPS
5% VIRTUAL OR
AUGMENTED REALITY
1% CHATBOTS
68% DATA
VISUALIZATIONS
52% CHARTS
52% PHOTOGRAPH
Y
45% INTERVIEWS
35% MAPS
Which of the following formats and features tend to
draw you in to a piece of content?
Executives are most likely to notice highly visual
content.
85% of executives say the source of a
piece of content influences their
decision to share it.
Trust in the news brand is the #1 factor in
their decision of whether to click on a
link.
Quartz design principles
1. Stay out of the user’s way.
2. Let the content shine above all.
3. Ensure it works best on phones.
4. Remove before adding.
5. Make big decisions with your gut, and small decisions with data.
When there’s a surplus of inventory, prices
collapse.
Price
Quantity
Supply
Demand
Surplus
“Wondering about the future
of news and chat apps?
Quartz just launched it.” — Andrew Losowsky, project lead, Mozilla
“One of my favorite things
about the new Quartz app?
The ads. Friendly and
unobtrusive.” — Lee Simpson, product designer
“The only newsletter I read
daily and actually look
forward to receiving these
days.”
— Tiang Lim Foo
“Super synergy of worthy journalism and
native ads”
“Lead illustrations transform what could feel like
a heavy white paper into an editorial format that
feels fun and fresh.”
“Must read”
Jody Brannon
Board of Directors, Online News Association
20,000 social shares
Ad performed 2.4x above benchmark
84% of executives are
open
to content from brands,
as long as it’s high-quality
and clearly labeled.
9 out of 10 executives
are likely to share a
good piece of content.
Stéphane Richard Chairman and CEO,
Orange
Eric Schmidt Executive Chairman,
Alphabet
Carlos Haertel CEO for Germany and
Austria, GE
Ann Cairnes President for International
Markets, Mastercard
Does it actually work?
Our CPMs are significantly higher
than the industry average.
Our CTRs are 4x
the industry
average.
Our expansion
rate is 62%
higher than the
industry average.
Our video
completion rates
are 42% higher
than the industry
average.
212 advertisers have tried Quartz…
212 advertisers have tried Quartz…
and 95% have done repeat business.
2013 2014 2015 2016
Quartz’s revenue growth since launch
