1. 1. Reuters Institute Digital News Report 2015 TRACKING THE FUTURE OF NEWS CHAIR Tom Kent Standards Officer, Associated Press, USA @trjkent DIGITAL NEWS REPORT PRESENTATION Dr David Levy Director, Reuters Institute for the Study of Journalism Nic Newman Lead Author & Joint Editor Digital News Report, @nicnewman
2. 2. Background and methodology One of the largest news surveys in the world. Explores the online news habits of more than 20,000 people in twelve countries. Research conducted online in January/early February 2015. Additional analysis of key themes, country level insights from network of partners RISJ Digital News Report 2015 2 Please note that Brazil is representative of an urban population rather than a national population. Source: Internet World Stats www.internetworldstats.com internet population estimate 2014.
3. 3. RISJ Digital News Report 2015 3
4. 4. RISJ Digital News Report 2015 4
5. 5. Key findings Move to mobile quickening smartphone ever more central Growing power of social platforms (and messaging apps) Video and new visual formats finally taking off Increased disruption for traditional media from new wave of digital-born companies and aggregators Business outlook for online news complicated by mobile and social RISJ Digital News Report 2015 5
6. 6. CENTRALITY OF SMARTPHONES
7. 7. Strong growth in news via smartphone RISJ Digital News Report 2015 7 8b. Which, if any, of the following devices have you used to access news in the last week? Base: All (total sample in each country) ALSO Australia 58% Ireland 52% Finland 50% Italy 44%
8. 8. Increased centrality RISJ Digital News Report 2015 8 25% say smartphone main way of accessing online news 43% amongst under 35s 68% of those accessing news on public transport 51% distracted when watching TV news
9. 9. People use fewer sources on smartphone 70% have a news app installed on their phone, only a third actually use them in a given week RISJ Digital News Report 2015 10 1.52 Average sources per person on smartphone significantly fewer than on a tablet or computer. Strong brands that provide breaking news or other strong utility do well but have to earn place in attention economy
10. 10. Growth of mobile alerts by country Mobile alerts to mobile phones via app or SMS are becoming a more important way of reaching consumers. France and the US are leading the trend with the UK growing fastest in this direction RISJ Digital News Report 2015 11 Q10. Thinking about you got news online (via computer, mobile or any device) in the LAST WEEK, which were the ways in which you came across news stories? (Please select all that apply) Base: Various.
11. 11. SOURCES OF NEWS
12. 12. Top news sources compared Online news broadly stayed at the same level. TV has declined a bit especially in the US. The main change has been the decline in printed newspaper and the rise of social media RISJ Digital News Report 2015 13 Q3. Which, if any, of the following have you used in the last week as a source of news? Base: various. NB: 2014 data for TV, Print, Online and Social has been estimated because of an issue with randomisation of responses in that year TV and under 35s 2015 2013 United States 24% 37% United Kingdom 42% 51%
13. 13. Top news sources compared 2012-15 But it is not the same story everywhere. TV viewing in Germany remains strong even with the young while social media growth is less pronounced. In Denmark online has overtaken TV and social media is growing fast RISJ Digital News Report 2015 14 Q3. Which, if any, of the following have you used in the last week as a source of news? Base: various. NB: 2014 data for TV, Print, Online and Social has been estimated because of an issue with randomisation of responses in that year
14. 14. Main source of news RISJ Digital News Report 2015 15 Q4. You say youve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used news sources in the last week =23155 But averages hide stark splits between generations. Young Germans or Japanese are likely to have more in common with young Americans or Finns in preferring online news and social media to TV news, radio, or print.
15. 15. TV best for accuracy and reliability RISJ Digital News Report 2015 16 Q3ai-iv. Which one of the sources that you've used in the last week do you find best for the following? Base: Aggregate of six countries; US; UK; Germany France; Spain; Ireland (n= 116930).
16. 16. Overall trust in the news environment Overall we see the highest levels of trust in media systems with a good mix of strong public service broadcasters and robust commercial players - such as Finland, Germany, Denmark and the UK. RISJ Digital News Report 2015 17 Q6a. Thinking about news in general, do you agree or disagree with the following statement? I think you can trust most news most of the time. Q6b. Thinking specifically about news sources that you use, do you agree or disagree with the following statement? I think I can trust most of the news that I use most of the time. Base: Total sample in each country
17. 17. SOCIAL MEDIA AND MESSAGING APPS
18. 18. Facebook dominates news on social networks RISJ Digital News Report 2015 19 Q12a/b. Which, if any, of the following have you used for any purpose/for reading, watching, sharing, or discussing news in the last week? Base: Combined sample =23557.
19. 19. WhatsApp for news (weekly use) RISJ Digital News Report 2015 20 Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week? WhatsApp code shown. Base: All markets 2015 (various) Only 1% use WhatsApp for news in the United States
20. 20. 18-24s use a range of different networks RISJ Digital News Report 2015 21 Q12a/b. Which, if any, of the following have you used for any purpose/for reading, watching, sharing, or discussing news in the last week? Base: Combined sample 18-24s =2424. Snapchat Discover launched in January 2015 as a new platform for short form news
21. 21. We seek news on Twitter but bump into it on Facebook Twitter is seen as a news destination. Facebook is not. This explains the different strategies employed to seed news in each network RISJ Digital News Report 2015 22 Q12Cii/Dii. You say you use Twitter/Facebook for news. Which of the following statements applies best to you? Base: Combined sample of UK, US, Italy, Australia, = Facebook=3560, Twitter = 861. TOP ENGLISH PUBLISHERS IN FACEBOOK AND TWITTER
22. 22. RISJ Digital News Report 2015 23 Social discovery embraced by women more than men Social media is the only discovery mechanism that appeals more to female users. Those who visit news sites regularly, sign up for email, or receive mobile notifications are heavily male skewed
23. 23. ONLINE VIDEO GROWTH
24. 24. Online news video (weekly use) RISJ Digital News Report 2015 25 66% use news clips 57% access live news streams
25. 25. Barriers to video usage RISJ Digital News Report 2015 26 Q11ai. You said that you dont usually watch news videos online. Why not? Base: All who did not watch online video news in the last week UK = 1689, US = 1588, France = 1609, Germany = 1622, Finland = 1175, Italy = 1495, Ireland = 1093. Of those who dont use video, four in ten (40%) said they found reading quicker and more convenient, with 19% agreeing that videos rarely add anything useful to the text. Older groups are two- thirds as likely to express a preference for a bigger screen.
26. 26. DISRUPTION TO TRADITIONAL BRANDS
27. 27. Japan, Australia suffering most disruption Finland, Denmark and UK the least RISJ Digital News Report 2015 28 Q5b. Which, if any, of the following have you used to access news in the last week ? Via online platforms (web, mobile, tablet, e-reader). Base: All markets 2015.
28. 28. Battle for global eyeballs The Huffington Post and Buzzfeed now operate in a number of countries and languages They are growing fast. Vice is popular with the young. The Guardian and Mail are focusing in UK, US and Australia. Yahoo, MSN and HuffPo are leading through joint enterprises and approaches RISJ Digital News Report 2015 29 1 Weighted percentage calculated using population data from Internet World Stats and the World Bank: weighted = (country population * percentage adults * percentage accessed)/total population of all countries surveyed. Brazil is not included due to the absence of reliable data about its urban population. * Joint ventures , ** previously joint ventures now mainly locally owned y HUFF POST BUZZFEED VICE D MAIL GUARDIAN NY TIMES BBC CNN MSN YAHOO US 22% 10% 3% 3% 4% 12% 10% 14% 11% 23% UK 12% 5% 1% 14% 12% 1% 48% 1% 5% 8% France 8%* 1% 1% - - 1% 3% 2% 7% 8% Germany 6% 1% 1% - - 1% 3% 3% 4% 5% Spain 8% 1% 1% - - 3% 5% 4% 9% 8% Italy 7%* 1% 1% - - 2% 3% 4% 8% 11% Ireland 8% 6% 1% 7% 4% 4% 17% 5% 5% 9% Brazil 1% 2% 1% - - 6% 8% 9% 20% 18% Australia 12% 7% 1% 3% 7% 4% 14% 7% 25%** 21%** Japan 2%* 1% - - - 2% 3% 5% 10% 52%** Weighted1 10% 4% 1% 2% 2% 5% 8% 6% 8% 18%
29. 29. Battle for global eyeballs The Huffington Post and Buzzfeed now operate in a number of countries and languages They are growing fast. Vice is popular with the young. The Guardian and Mail are focusing in UK, US and Australia. Yahoo, MSN and HuffPo are leading through joint enterprises and approaches RISJ Digital News Report 2015 30 1 Weighted percentage calculated using population data from Internet World Stats and the World Bank: weighted = (country population * percentage adults * percentage accessed)/total population of all countries surveyed. Brazil is not included due to the absence of reliable data about its urban population. * Joint ventures , ** previously joint ventures now mainly locally owned y HUFF POST BUZZFEED VICE D MAIL GUARDIAN NY TIMES BBC CNN MSN YAHOO US 22% 10% 3% 3% 4% 12% 10% 14% 11% 23% UK 12% 5% 1% 14% 12% 1% 48% 1% 5% 8% France 8%* 1% 1% - - 1% 3% 2% 7% 8% Germany 6% 1% 1% - - 1% 3% 3% 4% 5% Spain 8% 1% 1% - - 3% 5% 4% 9% 8% Italy 7%* 1% 1% - - 2% 3% 4% 8% 11% Ireland 8% 6% 1% 7% 4% 4% 17% 5% 5% 9% Brazil 1% 2% 1% - - 6% 8% 9% 20% 18% Australia 12% 7% 1% 3% 7% 4% 14% 7% 25%** 21%** Japan 2%* 1% - - - 2% 3% 5% 10% 52%** Weighted1 10% 4% 1% 2% 2% 5% 8% 6% 8% 18%
30. 30. Battle for global eyeballs The Huffington Post and Buzzfeed now operate in a number of countries and languages They are growing fast. The Guardian and Mail are focusing in UK, US and Australia. Yahoo, MSN and HuffPo are leading through joint enterprises and approaches RISJ Digital News Report 2015 31 1 Weighted percentage calculated using population data from Internet World Stats and the World Bank: weighted = (country population * percentage adults * percentage accessed)/total population of all countries surveyed. Brazil is not included due to the absence of reliable data about its urban population. * Joint ventures , ** previously joint ventures now mainly locally owned y HUFF POST BUZZFEED VICE D MAIL GUARDIAN NY TIMES BBC CNN MSN YAHOO US 22% 10% 3% 3% 4% 12% 10% 14% 11% 23% UK 12% 5% 1% 14% 12% 1% 48% 1% 5% 8% France 8%* 1% 1% - - 1% 3% 2% 7% 8% Germany 6% 1% 1% - - 1% 3% 3% 4% 5% Spain 8% 1% 1% - - 3% 5% 4% 9% 8% Italy 7%* 1% 1% - - 2% 3% 4% 8% 11% Ireland 8% 6% 1% 7% 4% 4% 17% 5% 5% 9% Brazil 1% 2% 1% - - 6% 8% 9% 20% 18% Australia 12% 7% 1% 3% 7% 4% 14% 7% 25%** 21%** Japan 2%* 1% - - - 2% 3% 5% 10% 52%** Weighted1 10% 4% 1% 2% 2% 5% 8% 6% 8% 18%
31. 31. THE BUSINESS OF JOURNALISM
32. 32. Paying for online news content Compared to reach, the numbers paying for online news in any form remains relatively low. US, UK, Denmark, Australia, Finland Japan have majority ongoing subscription paid for websites or apps. Other countries like Ireland are only just starting with paywalls so payments tend to be for single apps, day passes or other add-ons. RISJ Digital News Report 2015 33 Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year ? (This could be digital subscription, combined digital/print subscription or one off payment for an article or app). Base: All markets 2015 UK: 2149; Germany: 1969; Spain: 2026; Italy: 2006; France: 1991; Denmark: 2019; Finland: 1509; USA: 2295; Urban Brazil: 2033; Japan: 2017: Ireland: 1501; Australia: 2042. ONGOING ONE-OFF Japan 76% 39% Denmark 71% 17% Australia 70% 27% US 67% 30% UK 71% 27% Germany 60% 47% Spain 49% 53% Ireland 31% 63% Italy 45% 63%
33. 33. How much might you be prepared to pay for a news brand you like? RISJ Digital News Report 2015 34 Q7civ. What is the maximum price you would pay for a subscription to a digital-only news service including full access to its website, apps, and any digital replicas of the newspaper? Base: All who had not paid for news in the last year UK = 1992, US = 1942, Spain = 1773, Australia = 1805.
34. 34. Advertising revenues RISJ Digital News Report 2015 35 Sources: IAB, News Digital Ad Spend from Advertising Association/Warc Expenditure Report
35. 35. Advertising revenues RISJ Digital News Report 2015 36 Sources: IAB, News Digital Ad Spend from Advertising Association/Warc Expenditure Report
36. 36. Sponsored and branded content RISJ Digital News Report 2015 37 33% feel disappointed or deceived after reading an article that turned out to be paid for by an advertiser 13% feel content valuable to them 28% feel more negatively towards the news organisation
37. 37. Smartphones are changing the news experience. How can news brands get share of attention? How to manage the move to offsite consumption - social networks, mobile platforms, aggregators? Is video a chance to find new audiences and make money or another false dawn? Can paid news ever be more than a partial strategy where there is an abundance/oversupply of free news? RISJ Digital News Report 2015 38 Conclusions and discussion points
38. 38. More information www.digitalnewsreport.org #risj15 RISJ Digital News Report 2015 39