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2009 Advertising Opportunities
Newsletter
Front Page Ad Placement
The MBC News is The MBC News is published quarterly and published quarterly and sent to a select list of sent to a select list of
900 biotech CEOs, 900 biotech CEOs, policy makers and policy makers and industry leaders. industry leaders.
An additional 1,000+ An additional 1,000+ copies are distributed copies are distributed
at MBC Committee at MBC Committee meetings and Signature meetings and Signature
Events each quarter. Events each quarter.
An electronic copy is An electronic copy is emailed to 10,000 emailed to 10,000
contacts and is contacts and is available on the MBC available on the MBC
website.website.
Newsletter
Story Contribution
Seize the opportunity to Seize the opportunity to guide content in the guide content in the
MBC News. MBC News.
Nominate a patient for Nominate a patient for our new Patient Profile our new Patient Profile
feature, or submit a feature, or submit a topical or expertise-topical or expertise-
driven piece to appear driven piece to appear inside.inside.
Website
Homepage Logo Placement on massbio.org
Massbio.orgAverages over2,250 hits per
day.
Visitors average
6.78 pages per visit staying on the site for over 8 minutesper visit!
Website
Careers Page banner ads on massbio.org
The Careers page on
Massbio.orgaccounts for over 25% of
the site’s traffic.
And 50% of the time the
Careers page is visited during a session!
Website
Webcast / Podcast / Live Web StreamingBranding
New in 2009MBC will haveWebcasting,Podcasting,& Live WebStreaming
Capabilities.Have your ad
introducethe latest
Committee Meeting
or Special Event!
Events
Sponsorship of MBC Signature Events
Events
MBC Advertising and Events Strategy
Events
Pre-event Marketing Opportunities
Have your branding on all event marketing collateral,
as well as, prominent signage and promotional giveaway
opportunities. Admission for up to 8 at each
event!
Events
Eligibility to host a Pharma Day at MBC
Host a day to highlight what your company has
to offer the leadingBusiness Developers
in the region.Our Innaugural Pharma
Daywas booked to capacity!
Packages
Levels of Sponsorship
Level 1: $150,000.00 ---------------------------------------------------------------------------------------------------- 2 available
Website and Media Events
- Click through advertising on homepage - Speaking role at all events
and throughout the website. - Full page advertising in program
- Branding of Streaming Media - Signage at the event
webcast, podcast, live web streaming - Branding in pre-event collateral
- Promotional Give-Aways
Newsletter - Table banquet
- Front page advertising (2 quarters) - Admission (8/event)
- Contribute content - Onsite Banner
- Additional branding opportunities (Large or Prominent Representation)
Packages
Levels of Sponsorship
Level 2: $100,000.00 ---------------------------------------------------------------------------------------------------- 4 available
Website and Media Events
- Advertising on homepage - Speaking role at 2 events
and throughout the website. - Half page advertising in program- Streaming Media (Static Image or 10 seconds) - Signage at the event webcast, podcast, live web streaming (moderate representation)
- Branding in pre-event collateral
- Promotional Give-Aways
Newsletter - Table banquet
- Front page advertising (1 quarter) - Admission (5/event)- Additional branding opportunities - Onsite Banner
(medium or moderate representation)
Packages
Levels of Sponsorship
Level 3: $50,000.00 ------------------------------------------------------------------------------------------------------ 6 available
Website and Media Events- Advertising on subsequent web pages - Speaking role at 1 event - Quarter page advertising in programNewsletter - Signage at the event- Limited branding opportunities (minimal representation) in one edition. - Table banquet
- Admission (2/event)- Onsite Banner(small or minority representation)
2009 Advertising Opportunities
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