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WELCOME TO THE MBC KICKOFF EVENT!
23.04.2013
FRAUNHOFER ZENTRUM FÜR VIRTUELLES ENGINEERING
Copyright by mobilebusinessclub.de
Smartphone penetration now at critical mass
Source: ComScore 2 / 13
Copyright by mobilebusinessclub.de
Tablet, smartphone growth in Germany
Source: ComScore 3 / 13
Copyright by mobilebusinessclub.de
But being mobile not just about smartphones & tablets now…
…mobile access on your body4 /
13
Copyright by mobilebusinessclub.de
And in cars
5 / 13
Copyright by mobilebusinessclub.de
The age of the totally mobile consumer is upon us
Source: Yankee Group 6 / 13
Copyright by mobilebusinessclub.de
But it is getting complex
7 / 13
Copyright by mobilebusinessclub.de
It’s time to kick-start our Mobile Strategies
8 / 13
Copyright by mobilebusinessclub.de
This requires a shift in our marketing approach & bold new strategies
9 / 13
Copyright by mobilebusinessclub.de
• Events
• Networking hub for Stuttgart and beyond
• Mobile content from the region
Mobile Business Club is here to help
10 / 13
Copyright by mobilebusinessclub.de
A Mobile Cluster in Stuttgart?
Telematics & Innovation (Daimler, Porsche)
Software(HP)
Big Data (IBM)
Aug Reality & Research(Frauenhofer)
11 / 13
Copyright by mobilebusinessclub.de
Where we are headed
Stuttgart
12 / 13
Copyright by mobilebusinessclub.de
Let‘s get started!
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