121112 danone

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Presentation made on nov 12, 2012 to the HIPOs (high potential executives) of Danone Waters. All in english

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Sustainable lifestyles

Collective intelligence & emerging models

?

http://thanh-nghiem.fr

Angenius Institute• Incubator of projects : sustainable + open source• Pilots "in vivo"• Applied research partnerships – open science + education

Sites : http://angenius.net, http://thanh-nghiem.fr

Ethology : ants, bees, migrating birds...

Collective intelligence

Keys of CI• "The whole is more than the sum of parties" eg.

jazz band or soccer team • From original CI to pyramidal, swarm and global• Key principles: linking object, emergence,

collaborative model, holoptism, learning organization

• Linking object: miam-miam, witch and art-object

Learning process

Wikipedia's example

6th worldwide site Knowledge ecosystem – only 90 employees in 2011 Collective intelligence, doxa, verifiability Not a big book on Internet, but a process Learn to learn

Google, making business on our CI

• 90% market share in 10 years• Market value 220 bn $ - cash reserves 43 bn $• Tomorrow our best friend? • Defying governments and content producers• Non constrained time: the 20% rule

• 4th site • An anthropological introduction to

YouTube • Equivalent of 2 days video uploaded

every minute• A tiny x% reach 1M views• Friday 200 M hits

– Tastemakers, participation, unexpectedness

YouTube... is this intelligence???

… So what does it meaaannn???

Keys of virality

Bacterias are more intelligent than us

• Migrate, adapt individually or... change the environment by cooperating• Sciences of acceleration – why mutation rates boom under stress• Bacterias over billion years

– learn to learn and to unlearn, increase their learning capacity

– collaborate, exchange information on how to best cooperate

– hence are able to build an environment that suits them

• Information is process/protocol, not content

BedzedArt object – reduce our fooprint by 50 %

Worldwide propagation

100 000 homes delivered OP Cities & governments Flagship projects

Loos-en-Gohelle Pilot city of interpretation

Collective intelligence in real life

The consecrationWorld Intangible Cultural Heritage Unesco june 2012

" Recognition of the miners' history transforms what we see as "patrimony" in the world"

" After the gods' pyramid, people will visit the laborers' pyramid"

New business modelsThe sharing economy

Functionality (from product to service)

Redistribution markets

Collaborative lifestyles

The rise of collaborative consumption

* After P2P, H2H* Reputation and trust between strangers

http://thanh-nghiem.fr

Virality

http://www.ted.com/talks/rachel_botsman_the_currency_of_the_new_economy_is_trust.html

http://vimeo.com/28413747

The Open source revolution• From open source to open

hardware DIY• Replicable / documented• Participation and practice• Intelligent design

http://thanh-nghiem.fr

Healthcare application

• 3 dayx hackathon• Co-production

between FabLabs

50 $ vs 10 000 $ + local large scale production

Open science

Day science vs night science Exploring the limits: the CRI example

Open educationLearning by questioning

Learning by doing & questioning Innovative models : escuela nueva, mentoring

pyramids, crowdsourcing Even children can be researchers

Acceleration of progressSequencing of the genome

Technological progress + spreading of researchCost cut down drastically (5 x Moore's law)

Laboratories in our pockets

4 billion mobiles in the world Mobile = lab connected to the world

+ Lens (15 €) = microscope (350 k€)

Games catalyse collective intelligence

Fold-it : 350 000 players solve problems unsolved for decades

Food for thought

What is your art-object ? A shared over-arching goal

From network to rhizome … what is meaning ?

– Learning process, sharing protocol

– Crowdsourcing wisdom, engage participation and diversity

– Tag and social networks to enhance organic intelligence

Events / MPRL

Meaning, for me

Education and transmission

Inspiring change

Conclusion

Invitation to play Everyone can participate Open and sustainable

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