10 Website Trends for 2021 - SAGE - Promotional Product

10 Website Trendsfor 202110:15am – 10:45am Central TimeGrayson West | Sr. Account Executive

#1: Case Studies

Why Do Case Studies sell?

Why do people want to work with you?

You have to show examples.

92% of people will trust a recommendation from a peer

and 70% trust recommendations even if they’re from

somebody they don’t know.Source: Nielsen

1. Compelling subject matter

2. Industry-specific

3. The problem

4. Solid evidence

5. Good images

6. Testimonial

What to include in a case study

Hallam Case Studies

American Eagle Case Studies

JazzHR Case Studies

Industry Example

#2: Social Media

84% of C-level and VP-level buyers are influenced

by social media when purchasing.Source: IDG

In 2020, US adults spent an average of

3 hours a day on social media.Source: Whatagraph

Who trusts referral advertising?

85%MILLENIALS

83%GEN Z

83%GEN X

80%BOOMERS

79%SILENT GEN

Source: Extole

Social Media

#3: SSL Certificate

SSL Certificatesprovide security

SSL Certificates can increase your SEO ranking

SSL Certificates are INCLUDED with

SAGE Websites & SAGE Company Store

Premiums

#4: Play with Colors

Just because your logo is one color doesn’t mean

everything has to be that one color

SAGE Old Color Palette

Black Dark Grey Red White

SAGE New Color Palette

Turquoise Orange Red Purple Light Blue

Color Palette Examples

Color Trends for 2021

#5: Company Stores

Company Stores

#6: Unique About Us Page

Your "About Us" page is one of the most important pages on

your website, and it needs to be well crafted.

What’s Your Story?

Eight Hour Day

Yokel Local

1. Mission Statement

2. Your Company Story

3. Who You Serve

4. What You Offer

5. Your Values

Where do I start?

#7: Curated ProductShowrooms

ShopThe Look

Stitch Fix

BoxFox

Nordstrom

Showrooms

#8: Content, ContentContent

Google Likes Content

Google currently holds 90.1% of the total

search engine market share Source: Junto

ContentDrives Sales

Builds BrandCredibility

#9: Live Chat

Live Chat

1. Generate Leads

2. Increase sales and conversations

3. Improve overall customer experience

The Reasons

Live Chat participants are 85% more likely to convert into customers. (Intercom)

There was a 10% increase in the average order value when reviewing the sales from customers who engaged in a chat before making a purchase, then those that did not use chat. (Forrester)

3.84% increase in conversion rates and a 6% overall lift in revenue (Goinflow)

Conversation Statistics

79% of businesses said that implementing

live chat resulted in increased customer

loyalty, sales and revenue.

Source: Kayako

CustomerSatisfaction

Ratings

83%

61%

53%

48%

43%

Live chat

Email

App

Social Media

Phone

Source: Comm100

Response Times

Are Key

2 min

10 hours 17 hoursSocial media Email

Live chat

Peak hours for live chat is 11:00am – 3:00pmSource: Zendesk

#10: Give Back Cause Marketing Corporate Social Responsibility

CSR is a growing and powerful strategy to build

brand reputation, loyalty and affinity.

92% of consumers have a more positive image of companies that support social issues and

environmental effortsSource: Cone Communications

87% will purchase a product because a company advocated for an

issue they cared about 66% of consumers are willing to pay extra to

patronize companies that are committed to CSR

Source: ReputationManagement.com

SkylerPercentage of sales going to a cause

Grounds & Hounds Coffee Co.Company branded around a cause

Industry Distributor: Brand Fuel

Cuddle Clones

From This… To That!

Photo of Watson Golf Cover of Watson

Cuddle Clones

Dad Just Received “Young Watson” Head Cover

Boys,

That was one of the best gifts I have ever received,

and the timing could not have been better. I was

feeling listless and kind of sore this morning and the

Watson cover really gave me a lift. It is truly priceless.

Watson had a strong reaction when the saw the

picture and cover but he somewhat co-operated on

the photo. Can't wait to go to the golf course with this.

I have been so blessed to have three sons who are so

special and love me so much. Thanks for a truly

memorable birthday present.

Love you.......Dad

MiiR line gives 3% of revenue to trackable giving

Hip bottle line partnership with Healthy Harbor

Basecamp line supports Wounded Warrior Project

Industry Suppliers With Give Back Brands

And many more!

Thank You!