& #noiOnDemand ONLINE STRATEGY AND GOTV Trainer: Pat Jakopchek

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ONLINE STRATEGY AND GOTV

Trainer: Pat Jakopchek

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INTRODUCTIONS

NOI On Demand

Norms

Who’s on?

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FOLLOWING THE LAWELECTIONS.NEWORGANIZING.COM

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FOLLOWING THE LAW

WWW.AFJ.ORG

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Presenter:

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Pat Jakopchek

Partner

Local Politechs Strategies

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AGENDA

Why digital for Campaigning/GOTV?What existing research about GOTV tells us about digital tools.What works for digital GOTV?

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DIGITAL IS A SWISS ARMY KNIFE FOR CAMPAIGNING

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MAKES THE MOST OUT OF A CAMPAIGN’S VITAL RESOURCES

Time People Money

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LOWER COSTS AND BARRIER TO ENTRY

SOURCE: Morgan Stanley via ExchangeWire. http://www.exchangewire.com/blog/2010/06/15/average-online-cpms-still-lagging-behind-other-media/. 6/15/2010

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WHAT WE KNOW ABOUT GOTVMemo from Abraham Lincoln to County Campaign Committees • January 1, 1840

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WHAT WE KNOW ABOUT GOTV

Personalized methods and messages work best

Need to establish an authentic, personal

connection

Focus on quality, not quantity

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WHAT WE KNOW ABOUT GOTV

Contagion

Planning

Social Pressure

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WHAT WORKS

Be Active on Your Supporters’ Social Networks

Cause/Candidate Specific “I Voted”

Badges

Create an Election Day Event

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WHAT WORKS: CASE STUDYFacebook Election Day Event

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WHAT WORKS: CASE STUDY

•Frequent updates provide reminders leading up to Election Day

•Spreads reach to our supporters’ walls, where their friends see the message

•Instills social pressure and naturally forces contacts to create plans for Election Day

Facebook Election Day Event

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WHAT WORKS

Leverage Your Campaign’s Existing Web Presence

Link to, or put up relevant information

for voters like poll locations, times, or

even a Voter Hotline using Google Voice.

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WHAT WORKS: CASE STUDY

Leverage and Prepare Your Campaign’s Web Presence

Extend your campaign’s GOTV

period by using your website to assist your voters with early and

absentee voting.

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WHAT WORKS

Email with a PurposeMake it shareable

and contagious

Make it informative and personal

Make them make plans

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WHAT WORKS: CASE STUDY

Make it Shareable

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WHAT WORKS

Utilize Technology in Every Facet of Your Campaign

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WHAT WORKS

Utilize Technology in Every Facet of Your Campaign

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QUESTIONS?

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Evaluation

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Interdependent Leadership(aka the Snowflake Model)

https://act.neworganizing.com/donate/NOD_Donate_08-2012/

HOW CAN I SUPPORT NOI ON DEMAND?

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WWW.NEWORGANIZING.COM/TOOLBOX