Definition of Social Media - forms of electronic communication (as Web sites for social networking...

Social Media Marketing

By: Stephen Dennis

Social Media Marketing Definition of Social Media - forms of electronic

communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos) (Webster’s Encyclopedia)

Facebook Marketing Personal Profiles Company Profiles Tagging, Posting, Checking-In Facebook Ads –(https://www.facebook.com/

advertising ) Driving Customer Interaction

Twitter Marketing

Use “tweets” to market your company

Use of Hashtags and Trending Twitter Contests Driving Customer Interaction

Blogs and Google Plus

Use of Word Press, tumblr, pinterest Smaller but targeted audiences Google Plus similar to Facebook G+ interfaces hash tags into

platform

YouTube Marketing

YouTube Ads before videos Posting and maintaining videos Driving views and gaining

percentage of advertising profits Personal “channels” and followers

Bit.ly Link Management Shortening of Links for use on social

media sites Can customize each existing web

address Stat-Tracker included Number of Clicks, Source Website,

Trends

Works Cited

www.facebook.com www.twitter.com www.Bitly.com http://

www.merriam-webster.com/dictionary/social%20media

http://www.emarketer.com/Article/Which-Social-Media-Marketing-Tactics-Work-Best/1009756