UX Strategies: Lean & Mean

LousyA Digital Summit Dallas Pre-Conference Workshop

UX STRATEGIES: Lean & Mean

#DDSUM15

Hi. I’m

Michael Salamon.

I like stuff and things and junk and whatever.

@michaelsalamonlmichaelsalamonimichael@wearelousy.comm

Lousy

TODAY’S AGENDA

1. BREAK STUFF DOWN

2. BLOW STUFF UP

3. KNOCK DOWN SILOS

4. BLOW SOME MINDS

5. MAKE SOME AWESOME STUFF

6. HIGH FIVE AND GET OUT OF HERE

PART ONE

THE CONNECTED SHOPPER

\

ALWAYS ON

SHOWROOMING

BEST BUY’S FAKE WEBSITE

AMAZON.COM IRL

Market Statistics and Device Penetration

Global Mobile Statistics Report

http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

Totally Sweet Stats, Brah!

“At the end of 2011 there were

6 Billion Mobile Subscriptions.

That is equivalent to 87% of the world population.

And is a huge increase from 5.4 billion in 2010 and 4.7 billion in 2009.“

–––––––––––

mobiThinking 2013 Global Mobile Statistics Report

Sequential vs. Simultaneous

MOBILE TRIGGERS

BORED Now

–––––––

REPETITIVE Now

–––––––

URGENT Now

Consumer Decision Journey

Accelerated Loyalty Model

Fanboy Mentality Model

Lousy

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HOW CAN WE BE SUCCESSFUL?

CASE STUDY NUMBER ONE

CASE STUDY NUMBER TWO

CASE STUDY NUMBER THREE

What’s the secret?

You are

NOT

alone.

EXERCISE ONE: FRIEND or FOE?

15 Min Break

EMAIL TRIAGE BEGINS NOW

PART TWO

HOW TO LOOK

WHAT IS

ANYWAY?

What is

DESIGN?

Graphic Design

Interior Design

Sound Design

Mobile Design

Product Design

Service Design

Experience Design

More than the

sum of it’s parts…

Order

Variety Contrast

Balance

Tension

Scale

Texture?

Space

Shape

Light

ShadeColor

Symmetry

Man, that’s a lot of info.

EXERCISE TWO: DESIGN AUDIT

15 Min Break

MAKE A BREAK FOR IT

PART THREE

LEAN & MEAN

What is

LEAN UX?

Credit Card

Credit Card

Credit Card

Credit Card

So, what is

LEAN UX?

CUSTOMER RESEARCH FANATICS

DESIGN SCHOOL

SOLUTION DRIVEN DESIGN

ANALYTIC DRIVEN DESIGN

LET’S GET PHYSICAL

EXERCISE THREE: GROUP WORK

1. Dave Gray’s Empathy Mapping Exercise

2. Explore User Testing Methods

3. Customer or User Journey Mapping Exercise

ONE

TWO

VIDEO REMOVED DUE TO SIZE LIMITS

THREE

E

Don’t make the logo bigger.

Lousy

“But you don’t have to take my word for it…”

Jakob Nielsen Ten Usability Heuristics: http://www.useit.com/papers/heuristic/heuristic_list.html Heuristic Evaluation: http://www.useit.com/papers/heuristic/heuristic_evaluation.html Bill Buxton Sketching User Experience Design Donald Norman

The Design of Everyday Things William Lidwell, Kritina Holden, Jill Butler

Universal Principles of Design Robin Williams

The Non-Designer’s Design BookAnthony Viviano

The Lean UX Manifesto: Principle-Driven Designhttp://www.smashingmagazine.com/2014/01/lean-ux-manifesto-principle-driven-design

Indi Young

Mental ModelingRe-imagining the Design of Everyday Things (SlideShare) Stephen Few

Information Dashboard Design - The Effective Visual Communication of Data Rudolf Arnheim

To the Rescue of Art - Twenty-six Essays Lindsay Moore and Austin Brown

Human Centered Design and the Intersection of Physical and Digital Worlds:http://www.slideshare.net/EveFife/humancentered-design-and-the-intersection-of-the-physical-and-digital-worlds?from=ss_embed Original Paul Rand video: http://imaginaryforces.com/featured/3/415

ANY QUESTIONS?

KTHXBYE!Enjoy the Digital Summit!

All images copyright of their respective holders. The entire lot has been stolen from the web and should not be implied as created work. If it’s your awesome work let me know and I’ll be happy to credit you or remove it.

@michaelsalamon

michael@wearelousy.com