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This was part of an IGNITE session at UXPA 2014 in London, called "Super Heroes and Super Villains: Using Design Psychology for Good (and Evil)". I describe a website where users are deceptively encouraged to sign up for junk mail using several dark patterns, and the company sponsoring the website makes money off of every sign up.
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2014 Using Design Psychology for EvilSusan Mercer, Mad*Pow@susanamercer
@susanamercer @MadPow
The Evil Villains
Evil Woman Evil US Corporation
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The Perfect Victim
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Eager Cavalier with technology
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Anticipating
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Desperate
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Scholarships!
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Evil Trap
Social Proof
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Application – Step 1
“Trust Me”
“Spam Me”Trick Question
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Application – Step 1
Misdirection
Disguised AdLooks like App form
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Application – Step 2
More ads = More $$$For Evil Corporation
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Application – Step 3
More Evil Ads!
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Application – Step 4Final Step
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Application – Step 4Another $!@% Ad
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Scholarship List
Hey $7,500!
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Scholarship Details
Friend Spam
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Result
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Moral of the Story
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Be Good, Not Evil
Wonder Woman
Evil Woman
@susanamercer @MadPow
Be Good, Not Evil
Wonder Woman
Evil Woman
@susanamercer @MadPow
References and Photo Credits• Names of Patterns: Darkpatterns.org• Screenshots: Fastweb.com • Photo Credits:• PPG Place: http://commons.wikimedia.org/wiki/File:PPG_Place_Pitt_04.JPG• HS Classroom:
http://en.wikipedia.org/wiki/Secondary_education_in_the_United_States#mediaviewer/File:Calhan_High_School_Senior_Classroom_by_David_Shankbone.jpg
• Teen with Art: https://www.flickr.com/photos/newtonfreelibrary/5595561792/ • Teen texting: http://en.wikipedia.org/wiki/Adolescence • Purple & white gowns: https://www.flickr.com/photos/ajschwegler/525742850/in/photostream/ • University of Chicago Campus: http://en.wikipedia.org/wiki/Leo_Strauss • One Thousand Dollars: https://www.flickr.com/photos/consumerist/876139647/ • $20 in plant pots: https://www.flickr.com/photos/59937401@N07/5857531897/
• Junk mail: http://www.blogs.stopjunkmail.org.uk/diary/index.php?/archives/2008/05.html • Sad Teen: https://www.flickr.com/photos/demibrooke/2386993730/ • One Million Dollars: https://www.flickr.com/photos/tront/2189343619/
• Wonder Woman: https://www.flickr.com/photos/62100938@N02/8200660248/
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