SXSW Drink & Learn 6.13.11

i went to for 5 days and missed everything "

ara berberian | allyson meyer | orlando ornelas march 2011"

BIG BROTHER ON THE BIG SCREEN | CARGO CONTAINERS: THE NEXT BIG SOCIAL NETWORK? | DAY STAGE PRESENTED BY OGILVY | 1500 PRESENTERS | DEATH OF THE TEXTBOOK, EMERGENCE OF GAMES | ABOLISH THE HOURLY: HOW VALUE PRICING WINS CLIENTS | BEING YOUNG AND ROCKING IT | CONFERENCE STARTUPS: GRASSROOTS INNOVATION ROCKING THE EVENT WORLD | HOW TO NOT BE A DOUCHEBAG AT SXSW | LIGHTEN YOUR LOAD: SUCCESSFULLY LEVERAGE VOLUNTEERS AND INTERNS | MAKING TOMORROW BETTER THAN TODAY IS HARD WORK MY KINDERGARTNER MARKETS BETTER THAN YOU | CAN YOU TRUST ME? | 30,342 IPAD2S SOLD (ARA & ORLANDO EACH BOUGHT 1) | FAN TO FANATIC: TRUE BLOOD'S MARKETING HOOK | GOOGLE'S MARISSA MAYER PRESENTS | THE NEW FRONTIER OF SOCIAL GAMING | BLOCK PARTY CAPITALISM: WHERE ANALOG AND DIGITAL INTERSECT | CULTURAL PROTECTIONISM: IMAGE USE AT BURNING MAN | OMG - MY PANCREAS JUST TEXTED | YOUR MOM HAS AN IPAD: DESIGNING FOR BOOMERS | INCLUSIVE MOBILITY - MAKING MOBILE APPS ACCESSIBLE | MISTAKES I MADE BUILDING NETFLIX FOR THE IPHONE | SUPER-TALENTED: A CONVERSATION WITH JAMES GUNN, ELLEN PAGE AND RAINN WILSON | DESIGN ACROSS DISCIPLINES | 58.2 MILES ON FOOT | DESIGN ACROSS DISCIPLINES | IPHONE DEVELOPER MEET UP | KICKING COMMUNITY

•  Introduction 04

• SapientNitros Presence 19

• Sessions 30

•  How Not to be a Douchebag at SXSW 32

•  OMG My Pancreas Just Texted 34

•  iPad Design Headaches 36

•  The Untapped iPad Market: Is Your Site POUR? 38

•  Saying it Short 40

•  Ideas Not Objects 42

•  Kiosks, Mobile and the Evolving Retail Experience 44

•  Anatomy of a Design Decision 46

•  5 Steps to Bulletproof UX Strategy 48

• Closing 50

agenda

i went to sxsw for five days and i missed everything.

at sxsw crazy stuff goes down. chipmunks dance.

and greet attendees.

navigate through crazy crowds.

intimate morning sessions + coffee.

lunch break + micheladas.

start up schwag. everywhere.

keynote rock stars.

intimate afternoon session + coffee.

catch up on email + work.

happy hour.

bbq + drinks and more bbq.

social networking.

excessive social networking.

4 a.m snack. more bbq.

shower & repeat

SapientNitro @ sxsw "

SapientNitro was everywhere.

registration + lanyards.

38 SapientNitro attendees "

7 SapientNitro sessions

•  Thin is in. The future of digital wallets"Christina White"http://schedule.sxsw.com/events/event_IAP7267"

•  Designing Things Kids Will Use and Love"Dan Willis"http://schedule.sxsw.com/events/event_IAP6591"

•  We are Browncoats. Leveraging Fan Communities for Charity"Steve Fisher"http://schedule.sxsw.com/events/event_IAP7181"

•  The Crisis of Trust in a Social Age. Issues and Opportunities"Guy Gould?Davies/Kevin MacLean"http://schedule.sxsw.com/events/event_IAP000420"

•  All Grown Up. Brand Mascots in the Digital Age"Derek Fridman"http://schedule.sxsw.com/events/event_IAP6033"

•  The Great Paywall Experiment. Evolving Digital Subscription Models"Donald Chesnut "http://schedule.sxsw.com/events/event_IAP6482"

•  Kiosks, Mobile and the Evolving Retail Experience"Hilding Anderson & FK Funderburke "http://schedule.sxsw.com/events/event_IAP6565

SapientNitro presented at sxsw

SapientNitro sponsored opening party

interactive contest with macbook pro giveaway

SapientNitro logo was everywhere

making new SapientNitro friends

SapientNitro sponsored influential music. the pains of being pure at heart – named by pitchfork “best new music”

SapientNitro knows how to ignite a crowd"

SapientNitro burns the house down "

sessions

we went to lots of sessions, yet missed everything •  1500 sessions > attended 43 > presenting 9

how not to be a douchebag at sxsw

how not to be a douchebag at sxsw Amber Osborne, Ed Hunsinger, John Adams, Scott Beale http://schedule.sxsw.com/events/event_IAP6053

Douchebags You’ll Meet: •  The Badgesurfer – The dude who will stare at you’re badge before deciding to talk to you •  The Mansplainer: Talking to women assuming they don’t get tech •  Mr. Right-to-Demo: The dude who goes right to showing you his startup on his iPhone. •  The Complainer: This free food and drink at this party sucks!

Other Key No-Nos: •  Don’t pitch your company when you’re asking a panelist a question •  Staring at your phone the whole time, especially when walking anywhere. •  Excessive SXSW tweets and spamming using check-ins. Lot of people following "

you AREN’T here and could care less.

Top Douchebag exit strategy: Say you have to run because your server just went down.

“Hold on…I haven’t checked in here yet”

omg - my pancreas just texted

omg - my pancreas just texted John Pettengill "http://schedule.sxsw.com/events/event_IAP5443

•  The current model of care doesn’t support patients who must manage chronic disease daily.

•  There is a clinical emphasis on disease and numbers, rather than on lifestyle and patients.

•  Facilitate the discussions patients are already having. •  Recording behavior and medication is a lot more interesting if it’s social, rooted

in emotion. •  Place the emphasis on bite-sized, daily goals to help maintain patient

engagement.

“People need a community to feel normal.”

iPad design headaches

iPad design headaches Josh Clark http://schedule.sxsw.com/events/event_IAP5507

“be inspired by how kids use ipads.” •  complex is ok, make it uncomplicated •  don't be different to be different •  let people ask and discover •  content should define application •  familiarity + intimacy invite touch •  emotional satisfaction is important to successful user experience •  interface should suggest how to use the application •  introduce natural navigation •  greedy pixel syndrome - avoid using every pixel on the screen, know the value of

white space.

the untapped iPad market: is your site POUR?

the untapped iPad market: is your site POUR? Glenda Watson Hyatt http://schedule.sxsw.com/events/event_IAP7499

•  People with disabilities: 2X spending power of teen market –$220 billion. •  1/5 of the American population have some sort of disability •  POUR = Perceivable (clear sight, hearing and/or touch), Operable (support various

input methods, easy error recovery), Understandable (eliminate jargon, alternative representations), Robust (comparable functionality)

•  Phones or using a mouse can be VERY difficult. The iPad (tablets) provides a whole new opportunity for communication and application accessibility for people with disabilities.

•  Added benefit is that an iPad is not some “odd” communicator device that can create a sense of social distance.

•  Helpful to the elderly as well: Virginia Campbell – 99 yr old woman with glaucoma can read and write again: http://www.youtube.com/watch?v=ndkIP7ec3O8

•  So Is your site POUR?: http://wave.webaim.org/

“The perfect app is code filled with humanity”

saying it short

saying it short Helen Klein Ross h"p://schedule.sxsw.com/events/event_IAP7579

•  The less you say, the more people remember. •  Take a long time to craft a story…."

“I didn’t have time to write a short story so I wrote a long one instead.” – Mark Twain

•  Because it’s short, every word counts. Choose words carefully... ""For sale: baby shoes. Never worn.” – Ernest Hemingway

•  Tell stories. Our brains are wired to remember stories.

“Stop before you finish.”

ideas not objects

ideas not objects Robert Brunner

•  Do you matter? How great design will make people love your company •  Would your customer shed any tears if you were gone? •  wwsd - what would steve jobs do? •  passion is what matters •  brand is a gut feeling, you cannot control brand, you can only influence •  Innovation = risk •  most people, when they are in trouble, dont take risks. not taking risks

is actually risky

“first makes it useable > then make it useful > then make it desirable”

kiosks, mobile and the evolving retail experience

kiosks, mobile and the evolving retail experience FK Funderburke, Hilding Anderson http://schedule.sxsw.com/events/event_IAP6565

•  Purchasing used to be linear – not anymore. •  Price shopping in real-time with smartphone. Incredibly scary time for retailers. •  Customers now pull their social graph into their shopping experience (and

supported by a growing # of apps) •  What’s in your pocket? Keys, wallet and your phone – two of those are going

away. •  Pre-emptively offer kiosks to build trust and engagement through transparent

information and tailored experiences. •  Linear layout of stores/checkouts will change. You will be able to pay as you leave

on your phone. •  It’s all about effectively tracking data. Communicating to your customer how you

know them better - you can only do that efficiently with data. •  Kiosk UI standardization/heuristics – another big opportunity

“Many different ways you can engage with customers now – but you no longer have full control over the message.

anatomy of a design decision

anatomy of a design decision Jared Spoolhttp://schedule.sxsw.com/events/event_IAP8199

SELF DESIGN "Designing for you and your needs."

UNINTENTIONAL DESIGN"Just happens on its own – when we focus on the architecture and not on the output."

GENIUS DESIGN"This is when we know the users so well that we already know their knowledge, previous experiences, and contexts.  We solve the same problems – but  we are designing for people other than ourselves"

ACTIVITY FOCUSED DESIGN"This is where you are designing for something we’ve never designed for – when we are designing for new activities, and new users."

EXPERIENCE FOCUSED DESIGN "It’s about the space between the activities, the merger from one activity to the next.

“The more advanced the style, the better the design.“

5 steps to bulletproof ux strategy

5 steps to bulletproof ux strategy Robert Hoekman, Jr http://schedule.sxsw.com/events/event_IAP5565

Step 5: MEASURE Conversations. Engagement. Satisfaction. Production. Iterate Again. Use It.

Step 4: IMPLEMENT Build it. Learn the constraints. Spend time on good design ideas. Think things thru before you implement. Think thru problems before building it. Use It.

Step 3: PLAN Understand constraints. Talk to stakeholders. Wireframing. Sketching. Design the end goal. Implement one thing at a time, test, iterate. Hire usability experts.

Step 2: DEFINE THE VISION Clarify why/what you are doing. The clearer the purpose the better the product. UX gives people a target. Create great design principles. Communicate the vision. Tell everyone. Make the vision Collaborative - Accountable - Passionate

Step 1: AUDIT Understand. Take inventory. Understand competitors. The road blocks. The easiest way to critique a design. Start at the beginning.

“successful ux vision is born from a strong vision communicated well”

conclusion

ideas and sponsors were everywhere

testing new ideas and experiences were everywhere

reminding us that idea engineers are sexy was everywhere

celebrities were everywhere, yet we missed them all.

culture and art was everywhere

we went to sxsw for 5 days and missed everything… repeat next year.

thank you. any questions?