Social Media Marketing at Startup Saturday Kolkata

Welcome

Brief History

Confused

Unique

Different

Simple

Simple

Not So Boring

Not So Boring

Wondered

Pondered

Sketched

Scripted

Eureka“May be it’s you who think what you know is known to others but may be that’s not the case” ~ Prabhanjan@TechShu.com

So I’m Gonna Share..

I’m Gonna Share

Myths

Myths

Just a trend, it’ll go away

Inexpensive

Waste of Time

Can’t Measure

Might work for SOME but NOT for US

Started a Facebook page so got social media covered

If we build they will come

Definition?

Connecting & Sharing

Driving Need

Connect

Learn

Express

Share

Interact

Leads?

Sales?

ROI?

Bottom Line?

HOLD ON

Objectives?

Sales | ROI | Bottom Line?

Wrong

Connecting + Listening + Engaging

Secret Formula ;)

Connecting + Listening + Engaging = Sales + ROI + Bottom Line

(in Long term)

ROI = Long term by Product

Social Media Optimization?

Talk like Marketer and Get Punched

Being Human

So What to Do?

Be Present

Educate Don’t Sell

Get the Whole Company Involved

Encourage People to Join

Personal Favorite

Why FB?

Social Planetary System

And It’s Growing

Every Community Member is Your PR Manager

Facebook Marketing?

Creating Conversations

Listening to conversation

Letting fans have their own conversation

What your Fans LIKES?

More warmth, Less Spam

Free stuffs

Involvement

Care

Speak Freely

Learn

Regular Action

Start Small

Become a Community

Be Patient

Stick to basic

Listen

Learn

Monitor

Thank You. Let’s Stay in Touch.

Rajesh@TechShu.com

www.rajeshrana.com