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My Speech on Social Media Marketing at Startup Saturday Kolkata. (www.rajeshrana.com)
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Welcome
Brief History
Confused
Unique
Different
Simple
Simple
Not So Boring
Not So Boring
Wondered
Pondered
Sketched
Scripted
Eureka“May be it’s you who think what you know is known to others but may be that’s not the case” ~ [email protected]
So I’m Gonna Share..
I’m Gonna Share
Myths
Myths
Just a trend, it’ll go away
Inexpensive
Waste of Time
Can’t Measure
Might work for SOME but NOT for US
Started a Facebook page so got social media covered
If we build they will come
Definition?
Connecting & Sharing
Driving Need
Connect
Learn
Express
Share
Interact
Leads?
Sales?
ROI?
Bottom Line?
HOLD ON
Objectives?
Sales | ROI | Bottom Line?
Wrong
Connecting + Listening + Engaging
Secret Formula ;)
Connecting + Listening + Engaging = Sales + ROI + Bottom Line
(in Long term)
ROI = Long term by Product
Social Media Optimization?
Talk like Marketer and Get Punched
Being Human
So What to Do?
Be Present
Educate Don’t Sell
Get the Whole Company Involved
Encourage People to Join
Personal Favorite
Why FB?
Social Planetary System
And It’s Growing
Every Community Member is Your PR Manager
Facebook Marketing?
Creating Conversations
Listening to conversation
Letting fans have their own conversation
What your Fans LIKES?
More warmth, Less Spam
Free stuffs
Involvement
Care
Speak Freely
Learn
Regular Action
Start Small
Become a Community
Be Patient
Stick to basic
Listen
Learn
Monitor