Rob Christianson Portfolio

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Rob.Christianson@gmail.com | November 2016

Rob ChristiansonCreative Director & Designer

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Brand Leadership

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Internal Office BrandingCincinnati Internal Office Artwork

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Social Media BrandingHighlightso Unveiled CDK’s new brand across all

existing social media channels

Challengeso Retain a highly-engaged social

media audience through rebranding properties

o Adapt newly delivered brand identity across mulitiple digital platforms not originally considered by external branding agency.

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White Paper TemplatesHighlightso Easily-reusable design accounts for

any subject matter and quick-turn electronic delivery. 

Challengeso Template must account for mulitple

document lengths, yet fluid and repurposable.

o Align inset imagery and datapoints to CDK visual brand in a versatile format for quick online export.

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New Corporate Powerpoint TemplateHighlightso Reduced filesize from 12.5 mb to

less than 1 mbo Multiple options for title slideso Optimized with pre-styled typeo Simplified delivery accounts for

user behavior 

Challengeso Original filesize prevented

fluid webinar presentations andcaused “inbox full” errors

o Timely distribution of updatedbrand-aligned graphic resources

o Accounting for multiple business units’brand considerations 

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Corporate Icon StandardizationHighlightso Created living icon library to be

shared by all designerso Icons aligned to products, corporate

initatives and resourceso Icon theme is currently evolving to

current ”thin-line style”

Challengeso Develop an overarching system

making it easy for other designers to contribute

o Effectively design icons so they can be recolored in one click

o Maintain a modern look and feel yet company wide distribution 

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Assorted InfographicsHighlightso Brand-oriented data point delivery

communicated hard-to-grasp information in a digestible, visual style. 

Challengeso Developed a large library of brand-

compliant infographic templates.o Provided web and print-friendly

versions for Product Marketing staff, for use in PowerPoint, Word-generated one sheets and online product pages.

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Event Design and Support

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2016 National Sales Leadership ConferenceProvided increased support to the Events team with on-site signage, executive presentation support and unveiled a Marketing “Sizzle Reel” of FY16 highlights.o Presentations & Digital Signage: Rob Christiansono Event Signage: Frank Nazalo Video Production: The Escape Pod

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2016 Executive Leadership ConferenceHighlightso First year theming the new ELC

(formerly SL100)o Raised bar of design quallity for

Executive presentations.o Impactful environmental signage and

supporting gifts and keycard 

Challengeso Tight turn for event design with NSC

following one month later.o Subtleties in dark design elements

were lost in digital printingo Hotel keycard was misprinted

upside-down, so directional arrow was incorrect. Had to scrap deliverables at last minute.

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2016 Executive Leadership Conference (Cont.)

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2016 National Sales Conference: Executive Presentations

Objectiveo Raise the bar of design quality on

all executive presentationso Ensure a seamless on-site

presentation experience

Highlightso Personally designed four

presentations, working closely with Sr Executives.

o Provided on-site support for last minute changes, design and delivery.

o Partnered closely with event production company behind the scenes for seamless execution.

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Marketing Design

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CDK Global – Digital Marketing WebsiteHighlightso CDK Digital Marketing divisional

website was the first company property to adopt new corporate branding

o Visually pushed the envelope of CDK’s maturing brand with engaging imagery and content marketing

Challengeso Apply and evolve new company

brand across a dynamic site already built in Wordpress

o Maintain high audience engagement through aligned content marketing, event awareness and social media

o Expand the CDK visual brand through the use of engaging colors, textures and graphic treatments relevant to Automotive Dealer customer base

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Endorsed OEM Program WebsitesHighlightso White-labeled product offerings vary

from OEM contract to contract. CDK’s Digital Marketing Program Sites account for varied offerings as well as branding aligned with manufacturers. 

Challengeso Maintain brand alignment with

multiple OEM’s design standards.o Developed a common Wordpress

design theme that was easily skinnable per OEM brand.

o Core functionality remained the same from OEM to OEM, for ease of updating by shifting Marketing Manager staff.

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Cobalt/CDK Digital Ad CampaignsHighlightso Leveraging Cobalt’s brand (the

precursor to CDK Global), multiple brand explorations engaged dealer clients with a high success rate.

o Every campaign was backed by content marketing, eBooks and webinars. 

Challengeso Consistently raised the bar of visuals

to engage targeted audiences.o Overcame stigma of lackluster

banner ads by engaging customers with questions, visual tricks, etc.

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Cobalt InfographicsHighlightso Cobalt’s content marketing efforts

reguarly explored trend-setting delivery methods such as long-form storytelling infographics. 

Challengeso High levels of illustration needed to

align with brand standards.o Visually engage with distracted

dealership clients using colorful, printable and sharable infographics.

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Inventory Study eBookHighlightso New horizontal format for eBook

promotes easier on-screen readingo Custom illustration

Challengeso Rebranded and reformated existing

eBook content after CDK Global spino Modernized “Dating Game” concept

with a take on popular dating app Tinder

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Disaster Preparedness eBookHighlightso Further expansion of eBook design

template to allow for multiple distinct covers 

Challengeso Solved for consistent series look yet

differentiation of covers per subject matter.

o Infographics were repurposed for Social Media usage.

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Creative Direction

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Social Media Management CampaignSummary: Drip campaign promoting Social Media Management product included a series of four emails and a landing page.Design: Gerard Agency

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Intellidealer 3.0 Campaign Summary: Billed as ”The DMS that’s ready for anything”, HE’s 3.0 campaign features engaging print ads, packaging and infographics.Design: Gerard Agency

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Lightspeed Ad CampaignHighlightso Address multiple audiences with

segmented imageryo Engaging imagery for “high

adrenaline” customer baseo Campaign designed to stand out

amongst industry competitors within trade magazines

Challengeso Via a series of ads directed at

motorsports, RV and marine audiences, agency developed a common theme..

o Web banner ads with limited real estate made use of the campaign imagery well.

Design: Gerard Agency

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Service Connect AnywhereSummary: Email campaign, landing page and alert graphics.Design: Gerard Agency

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Video ProductionSummary: Provided design direction from script to storyboard to post-productionProduction Partners: @Large Productions, yDraw, Vossler, Macguffin Agency

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Thank you.Questions? Email rob.christianson@gmail.com.