Life Below 960px: An Intro to Responsive Design - WordCamp Birmingham 2013

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The mobile explosion has turned designing for the web into much more than just designing for desktop. Responsive Web Design offers a flexible solution for delivering consistent content and experiences across a world of devices. In this talk, we’ll go over the incredible growth in mobile and tablet platforms, the basics of how responsive web design works, and get a peek at a web that many people don’t think about–a life below 960 pixels.

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Life Below 960pxAn Introduction to Responsive Design

Thursday, September 5, 13

Hi.

Thursday, September 5, 13

David HickoxWeb Designer

Thursday, September 5, 13

David HickoxWeb Designer

hickox.org

@roboticarm

Thursday, September 5, 13

Thursday, September 5, 13

Common Display Resolutionssource: Wikipedia

Thursday, September 5, 13

Common Display Resolutionssource: WikipediaCommon Display Resolutionssource: Wikipedia

Thursday, September 5, 13

Common Display Resolutionssource: WikipediaCommon Display Resolutionssource: Wikipedia

Thursday, September 5, 13

Common Display Resolutionssource: WikipediaCommon Display Resolutionssource: Wikipedia

Thursday, September 5, 13

Common Display Resolutionssource: WikipediaCommon Display Resolutionssource: Wikipedia

960px

Thursday, September 5, 13

Thursday, September 5, 13

1360px

Thursday, September 5, 13

960px200px 200px

Thursday, September 5, 13

Thursday, September 5, 13

980px190px 190px

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Thursday, September 5, 13

Thursday, September 5, 13

The Mobile Context

Thursday, September 5, 13

The Mobile Context

iPhonenew class of device

brought the web into our personal space

introduced touch

Thursday, September 5, 13

The Mobile Context

User Assumptionsan exception case

on-the-go -“mobile”

distracted - “one eye, one thumb”

Thursday, September 5, 13

Common Display Resolutionssource: WikipediaCommon Display Resolutionssource: Wikipedia

960px

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Early Ways to Cope

Thursday, September 5, 13

Early Ways to Cope

Build an Appshowed forward-thinking

built credibility for your brand

addressed specific use cases

Thursday, September 5, 13

Early Ways to Cope

Develop a Mobile Sitekept traffic on the web

redirected search traffic to mobile site

targeted on-the-go use case

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Early Ways to Cope

Do Nothingrelied on pinch and zoom

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Thursday, September 5, 13

Thursday, September 5, 13

More Explosions

Thursday, September 5, 13

More Explosions

It Kept GoingAndroid devices

iPad & Tablet

Thursday, September 5, 13

Desktop 1366x768

Thursday, September 5, 13

Desktop 1366x768

iPhone 320x480

Thursday, September 5, 13

Desktop 1366x768

iPad768x1024

iPhone 320x480

Thursday, September 5, 13

Desktop 1366x768

iPad768x1024

Nexus One / Nexus S480x800

iPhone 320x480

Thursday, September 5, 13

Desktop 1366x768

iPad768x1024

Nexus One / Nexus S480x800

iPhone 320x480

low-end Android240x320

Thursday, September 5, 13

Desktop 1366x768

iPad768x1024

Nexus One / Nexus S480x800

iPhone 320x480

Galaxy Nexus768x1024

low-end Android240x320

Thursday, September 5, 13

Desktop 1366x768

iPad768x1024

Nexus One / Nexus S480x800

iPhone 320x480

Galaxy Nexus768x1024

low-end Android240x320

1080p TV 1728x972

Thursday, September 5, 13

More Explosions

It Kept GoingAndroid devices

iPad & Tablet

Smart TVs & game consoles

your refrigerator

Thursday, September 5, 13

More Explosions

A Multi-Device Worldwe own multiple devices

we’re using what’s around

the spontaneous use case

sequential multiscreening

Thursday, September 5, 13

source: Google

Thursday, September 5, 13

66% of Gmail opens occur on a mobile device19% opened in browser15% opened in desktop mail client

source: Litmus

Thursday, September 5, 13

More Explosions

The Mobile-Mostly Userthe next generation will be primarily mobile

Facebook mobile-only users already exceed 20%(that’s 189 million people by last count)

Thursday, September 5, 13

By 2015, more Americans will access the internet through mobile devices than through desktop computers, according to a prediction by International Data Corporation. Some of these people may still have access to the desktop web, but, for reasons of context, ease, or sheer laziness, will choose their mobile first. For others, there will be no other way to view your content.

Karen McGraneContent Strategy for Mobile

“ “

Thursday, September 5, 13

More People Have Cell Phones Than Toilets, U.N. Study ShowsOut of the world’s estimated 7 billion people, 6 billion have access to mobile phones. Only 4.5 billion have access to working toilets.

source: Time

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A Better System

Thursday, September 5, 13

A Better Systemfluid experience in a multi-device world

content parity with one CMS to maintain

future-proof

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Responsive Web Design

Thursday, September 5, 13

Responsive web design offers an alternative. Marrying fluid, grid-based layouts and CSS3 media queries, we can create one design that responds to the shape of the display rendering it. It’s a more unified, more holistic approach to design, one that doesn’t see the web’s inherent flexibility as a constraint to be limited. Instead, we can finally design for the ebb and flow of things.

Ethan Marcottecreator of Responsive Design

“ “

Thursday, September 5, 13

Responsive Web Design

How It Worksflexible framework

Thursday, September 5, 13

images courtesy of mediaqueri.es

Thursday, September 5, 13

images courtesy of mediaqueri.es

Thursday, September 5, 13

images courtesy of mediaqueri.es

Thursday, September 5, 13

images courtesy of mediaqueri.es

Thursday, September 5, 13

images courtesy of mediaqueri.es

Thursday, September 5, 13

Responsive Web Design

How It Worksflexible framework

media queries

fluid content

collapsible navigation

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Responsive Web Design

New Ways of Thinkingcontent-focused

flexible expectations

think mobile first

Thursday, September 5, 13

Thinking Responsively

Thursday, September 5, 13

Thinking Responsively

Test on Mobile

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Thinking Responsively

Mind Your Menus

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Thinking Responsively

Watch Your Widgets

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Thinking Responsively

Consider Your Images

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Thinking Responsively

Look Out For Video

Thursday, September 5, 13

Thinking Responsively

Keep an Eye on the Ads

Thursday, September 5, 13

Thanks.

David Hickoxhickox.org@roboticarm

Thursday, September 5, 13