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This presentation was used during the 3rd Lean Startup meetup in Lille, France. We helped an entrepreneur to discover Lean Startup and Lean Canvas throughout a collaborative session where we created multiple Business models for her product. More info about Lean Startup in Lille : http://www.meetup.com/Lean-Startup-Lille
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Build myLean Canvas
Guidelines for a collaborative session
Lean Startup
Customer Development +
Agile Product Developement+
Lean
Lean
value performance and continuous improvement by reducing waste on the product line.
When building a Startup, what is the production line ?
A startup’s production line is assembling a
Business Model That Works
Now where do we start ?
Problem
Existing Alternatives
Solution Unique Value Proposition
High-Level Concept
Unique Value Proposition
High-Level Concept
Unfair Advantage Customer Segments
Early Adopters
Problem
Existing Alternatives
Key Metrics
Unique Value Proposition
High-Level Concept
Unique Value Proposition
High-Level Concept
Channels
Customer Segments
Early Adopters
Cost StructureCost StructureCost Structure Revenue StreamsRevenue StreamsRevenue Streams
1/ Create a Canvas
2/ Fill the canvas
Problem
Existing Alternatives
Solution Unique Value Proposition
High-Level Concept
Unique Value Proposition
High-Level Concept
Unfair Advantage
Customer Segments
Early Adopters
Problem
Existing Alternatives
Key Metrics
Unique Value Proposition
High-Level Concept
Unique Value Proposition
High-Level Concept
Channels
Customer Segments
Early AdoptersCost StructureCost StructureCost Structure Revenue StreamsRevenue StreamsRevenue Streams
2/ Explore variations
Problem
Existing Alternatives
Solution Unique Value Proposition
High-Level Concept
Unique Value Proposition
High-Level Concept
Unfair Advantage
Customer Segments
Early Adopters
Problem
Existing Alternatives
Key Metrics
Unique Value Proposition
High-Level Concept
Unique Value Proposition
High-Level Concept
Channels
Customer Segments
Early AdoptersCost StructureCost StructureCost Structure Revenue StreamsRevenue StreamsRevenue Streams
Problem
Existing Alternatives
Solution Unique Value Proposition
High-Level Concept
Unique Value Proposition
High-Level Concept
Unfair Advantage
Customer Segments
Early Adopters
Problem
Existing Alternatives
Key Metrics
Unique Value Proposition
High-Level Concept
Unique Value Proposition
High-Level Concept
Channels
Customer Segments
Early AdoptersCost StructureCost StructureCost Structure Revenue StreamsRevenue StreamsRevenue Streams
1
23
How to make this collaborative ?
Recipe :
- 1 entrepreneur willing to improve, - many participants willing to help, - 1 lean startup practioner to lead the experiment, - 1 time keeper, - food,
90 minutes
Lean Startup practioner explain the theory0- assumptions vs certainty- at this stage, everything is hypothesis, - write down what’s in your head, - don’t restrain yourself : whatever you’ll write is not right anyway, as not validated.
15 minutes :
Entrepreneur explains her product1- not business model (as we are going to build it)
5 minutes :
People propose a canevas based on their understanding of the product2 - step by step, lead by an experienced lean practioner- required : A3 Lean Canevas + sticky notes
20 minutes :
2 volunteers propose their canvas- entrepreneur takes notes in silence and modify its canvas- no interruption
3
2 x 10 minutes :
4 Entrepreneur presents its updated Canvas
5 minutes :
5 People challenge the entrepreneur - no suggestions but questions- open discussion
20 minutes :
Who am I ?@ssacard
Startup dev & technical PM
From 5 to 450 people. 5 pivots.
(1999-2004)
Product Development Manager
(2005-2007)
Learnt what «scaling» really means.
Startup co-founder
(2008-2011)
Both failed quite quickly. I know why.
Mentor
(2013)
I try to help others to notdo the same mistakes I’ve done.
LSM Paris alumniLean Startup practioner
Lean Startup coach
Lean Startup Meetup (Lille)Lean Startup Dojo (Lille)
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