Designing the new enterprise by Milan Guenther

designing the new enterprise

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Hello TomorrowFrench Tech SafariLaptop, Paris

Milan GuentherPartner, eda.cParis

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© 2010 eda.c. all rights reserved

navigation in a multidi-mensional data space

tangible business intelligence

seamless interaction with decisional data

for sap research walldorf

milan guenther

2008

sap is the largest software company in europe and the third largest in the world. the company provides business software and solutions.

tbi, a project for sap research, is a pioneering user experience design project, enabling the user to easily interact with business intelligence ap-plications and to explore multi-dimensional data spaces.

the system is a tangible interface that relies on direct interaction with physical objects instead of common user interface peripherics.

it enables people that are not or only partially served by todays business intelligence and analyt-ics tools to directly enter complex queries, perform

drill-down into the detailed numbers

simulations, and explore the data. tbi was designed in a user-centred approach, working closely together with business intelli-gence professionals and prospective users.

using extensive prototyping from simulations using simple paper/wooden dummies to a high fidelity prototype, the concept was elaborated iteratively.

the result is a vision on tomorrow‘s data-driven collaborative intelligence tools.

© 2010 eda.c. all rights reserved

support of collaborative decision-making

selecting candidates to view together from a tablet device

© 2010 eda.c. all rights reserved

progress of the driving behaviour

overview of activated challenges

© 2010 eda.c. all rights reserved

vw bluetrack

mobile assistence system for sustainable driving

for volkswagenwolfsburg

dennis middeke

2009

volkswagen vehicles collect a lot of data about driving behaviour and the condition of the vehicle. besides the common display of the fuel consump-tion, values like tyre pressure or the condition of the driving surface can be analysed.

bluetrack is a mobile platform where volkswagen drivers analyse their driving data. hints on energy saving and good driving styles help them to im-prove their fuel economy. exchange of information and group challenges with other members of the bluetrack community give an additional incentive to improve individual driving behaviour.

analysis display

smartphone used as monitor in the cabin

virtual scenarios show the drivers the results of their fuel savings and the results of additional measures can be calculated.

thus bluetrack does not only promote an environ-mental friendly driving behaviour, but also com-municate green technologies and strenghen the brand image of a sustainable company.

We are a Strategic Design Consultancy.

We are working at the intersection of organisational identity, architecture and experience. We combine a design-led approach with a business mindset and technical expertise to create and retain enterprise-people relationships for our clients.

© 2010 eda.c. all rights reserved

progress of the driving behaviour

overview of activated challenges

about eda.c- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

the newenterprise

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02design challenges - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

03enterprise design

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trends- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

our client us

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BIG DATA

big data gone wrong- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

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big mobile service data on-demand agile cloud byod always on social business apps!

everything, everywhere, all the time- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Do this:hirefiremergesellbuyexpandconsolidatequit

smart enterprise- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

cupcakes- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

“your call is important to us”- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

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corporate behaviour

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# Transactions

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design can help!

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limited design - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

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design & innovation

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Organisation

Enterprise

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design in the enterprise

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Enterprise

Suppliers Customers

Partners

Investors

SalesChannels

marketdistantmassmobilesiloedgreedyanalyticalcontrolled

customerclosepersonalcontextualholisticsensitiveexperientialnetworked

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the new enterprise

enterprise design framework

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BIG

PIC

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identity

actors

business

communication

signs

architecture

touchpoints

people

information

things

experience

services

function

interaction

places

organization

content

structure

operation technology

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the process

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Prepare

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Discover

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Define

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Ideate

Small iteration

Big iteration

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Validate

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Implement

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Deliver

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the actual process

Based on The Squiggle by David Newman from Central and the Double Diamond Model by the UK Design Council.

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Prepare

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Divergent ModelsAbstract > DetailedUnderstand & Explore

Convergent ModelsDetailed > AbstractThink & Define

Divergent ModelsAbstract > DetailedMake & Create

Convergent ModelsDetailed > AbstractShow & Tell

Small iteration

Big iteration

a space of intermingled aspects

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Constraints

Opportunities

Ideas

Concerns

Questions

behave like a human being!

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Page 1 of 22INTERSECTION CONFERENCE PARIS, APRIL 16–17, 2014

INTERSECTIONCONFERENCE PARIS, APRIL 16–17, 2014

The world’s first cross-disciplinary international conference on Strategic Design in the Enterprise

www.intersectionbook.com

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milan guentherpartner

+33 9 7044 7778www.eda-c.com@eda_ _c