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presented by Todd O'Neill @ WordCamp Nashville 2013
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What isContent Strategy?
presented @ WordCamp Nashville 2013
...and why should I care?
A Cautionary Tale
commons.wikimedia.org
“...build a home, but never let it be finished, for then you will live.”
wikipedia.org
William Wirt Winchester
(to his wife during a séance)
wikimapia.org
160472 2
40
17
blog-richard.com
SoundFamiliar?
starrydynamo.us
That’s Why You Should Care.
Content Strategy Defined
“Content strategy plans for the creation, publication, and governance of useful, usable content.”
Kristina Halvorson,
“Content Strategy for the Web.”
New Build or Rebuild?
The Starting Point
Audience
Purpose
Goals
What Do You Have?
Content
Structure
What Do They Want?
What’s useful
What’s necessary
Content on the Cheap
Big Structure
Little Structure
What Do You Need?
Keep the good stuff
Ditch the old and tired
Discovery
siteorbiter.cc
Inventory
One More Thing
Manage It
Hootsuite
Cheap, Good, Fast
finQuestions?
todd.oneill@mtsu.edu
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