Art of Display

DISPLAYMICHELLE ROSE-INNES

THE ART OF

Display, evince, exhibit, manifest mean to show or bring to the attention of another or others. To display is literally to spread something out so that it may be most completely and favorably seen: to display goods for sale. !To exhibit is to display something in a show: to exhibit the best flowers. !They may both be used for showing (off) one's qualities or feelings: He displayed his wit. He exhibited great surprise. To evince and to manifest also mean to show feelings or qualities: to evince or manifest surprise, interest flourish, parade, air

THE FESTIVALHOW TO MAXIMISE YOUR OPPORTUNITY

Pre FestivalStart PR

!Build up the excitement

pre-event !

Event special offers !

Create a story and plan your display

!Use social media

!Ensure your space has

footfall !

Prepare contact details !

Take photos !

Watch people from afar and at your stand (time them!)

!Look at where the footfall is

!Look at other stands

!Look for collaborative

opportunities with other suppliers

!Use social media

!#follow for tweets/fb (photo)

gain followship !

At the FestivalPR report

Use your photos !

Follow up with.. next year we…

!Continue social media

!Follow up customer list

!Create a database

!Interest, ideas, feedback

Post Festival

THE ART OF ENGAGEMENT

“I don’t like to go up to a stall when the owners are stood with their arms crossed and staring out,

looking fed up”!

“I just keep on walking past and try not to catch their eye!”

(my mum, after the Blackwood Summer Festival)

Starts with YOU!

first impressions count

EngagementDemonstrations

Tasters

Music

Chairs / stools

Plan for the unexpected

Cross sell

Memory trigger

Make people feel good!

SEE !

TOUCH !

TRY !

BUY

PAINT IT SMELL IT PLAY WITH IT THROW IT HOLD IT WIN IT HEAR IT MAKE IT HIRE IT BREAK IT STROKE IT

!

(cross sell)

SEATTLE "PIKE PLACE FISH CO."

Design company sells lemonade

Ideas for engagement

Ideas for engagement #yourtag

Adapt on the day

Quirky and unusual

Eye catching

Artistic

Touchpoints and helpfulness

!

Are YOU putting people off?

Where are people gathering?

How can you catch their eye?

How can you get them to buy?

How will they remember your product?

How can you cross sell?

Ask yourself

YOUR PRODUCT & MESSAGE PACKAGING & BRAND

USP

Point of difference

What is great about it?

How can it help people?

Brand

Experience

What is your story?

Product

Packaging

Packaging

Brand

Use simple messaging to break through the noise of advertising and products

Brand

Get your brand looking good and consistent

The power of brand and display

THE DELI

THE COFFEE SHOP

Tables, shelves

Colour and stacking

WETHERSPOON SIXPOINT BREWERY PROMOTION

WETHERSPOON SIXPOINT BREWERY PROMOTION

PropsHay Bales

Casks / Crates

Ladders

Bookshelves

Plants

Pots and pans

!

See it from the customer point of view

Lots of it - pile it high

Eye level product but get height for you to get seen over the crowd

PRACTICALITIES & COST

Exhibition stands - how much?

Lighting

Banners

Marketing literature

Labels

Bags

BUYER BEHAVIOUR

75% of buying decisions are emotive not rational (rarely is price the most influential thing when you buy)

We don’t often buy food and drink from a rational perspective but we make marginal decisions at the time

We have an in built emotional package - the trick is to appeal to that

Create an emotive connection between your product and the consumer

Top TipsCreate interest by engagement

Use simple messaging to break through the noise of advertising and products

Get your brand looking good and consistent

Create an emotive connection between your product and the consumer

Be helpful to the customer

Display - web

Display - web

Window Displays / trade shows / exhibitions

Stay inspired

Mood boards

ScenarioWorkshop Sheet 3

THANK YOU!

Join my closed Facebook page fishie ideas

michelle@roseinnesdesigns.com roseinnesdesigns.com @roseinnes

Workshop 1 Tue 29th April Customer Insights

Workshop 2 Tue 6th May Product/values

Workshop 3 Tue 27th May Brand/Marketing