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Workshop slides by Rose-Innes Designs. Inspiration for display, ideas for engagement and buyer behaviour. This workshop slideshow is supported by three worksheets that guide you through a process that will help you design an experience for promotion and display of your experience.
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DISPLAYMICHELLE ROSE-INNES
THE ART OF
Display, evince, exhibit, manifest mean to show or bring to the attention of another or others. To display is literally to spread something out so that it may be most completely and favorably seen: to display goods for sale. !To exhibit is to display something in a show: to exhibit the best flowers. !They may both be used for showing (off) one's qualities or feelings: He displayed his wit. He exhibited great surprise. To evince and to manifest also mean to show feelings or qualities: to evince or manifest surprise, interest flourish, parade, air
THE FESTIVALHOW TO MAXIMISE YOUR OPPORTUNITY
Pre FestivalStart PR
!Build up the excitement
pre-event !
Event special offers !
Create a story and plan your display
!Use social media
!Ensure your space has
footfall !
Prepare contact details !
Take photos !
Watch people from afar and at your stand (time them!)
!Look at where the footfall is
!Look at other stands
!Look for collaborative
opportunities with other suppliers
!Use social media
!#follow for tweets/fb (photo)
gain followship !
At the FestivalPR report
Use your photos !
Follow up with.. next year we…
!Continue social media
!Follow up customer list
!Create a database
!Interest, ideas, feedback
Post Festival
THE ART OF ENGAGEMENT
“I don’t like to go up to a stall when the owners are stood with their arms crossed and staring out,
looking fed up”!
“I just keep on walking past and try not to catch their eye!”
(my mum, after the Blackwood Summer Festival)
Starts with YOU!
first impressions count
EngagementDemonstrations
Tasters
Music
Chairs / stools
Plan for the unexpected
Cross sell
Memory trigger
Make people feel good!
SEE !
TOUCH !
TRY !
BUY
PAINT IT SMELL IT PLAY WITH IT THROW IT HOLD IT WIN IT HEAR IT MAKE IT HIRE IT BREAK IT STROKE IT
!
(cross sell)
SEATTLE "PIKE PLACE FISH CO."
Design company sells lemonade
Ideas for engagement
Ideas for engagement #yourtag
Adapt on the day
Quirky and unusual
Eye catching
Artistic
Touchpoints and helpfulness
!
Are YOU putting people off?
Where are people gathering?
How can you catch their eye?
How can you get them to buy?
How will they remember your product?
How can you cross sell?
Ask yourself
YOUR PRODUCT & MESSAGE PACKAGING & BRAND
USP
Point of difference
What is great about it?
How can it help people?
Brand
Experience
What is your story?
Product
Packaging
Packaging
Brand
Use simple messaging to break through the noise of advertising and products
Brand
Get your brand looking good and consistent
The power of brand and display
THE DELI
THE COFFEE SHOP
Tables, shelves
Colour and stacking
WETHERSPOON SIXPOINT BREWERY PROMOTION
WETHERSPOON SIXPOINT BREWERY PROMOTION
PropsHay Bales
Casks / Crates
Ladders
Bookshelves
Plants
Pots and pans
!
See it from the customer point of view
Lots of it - pile it high
Eye level product but get height for you to get seen over the crowd
PRACTICALITIES & COST
Exhibition stands - how much?
Lighting
Banners
Marketing literature
Labels
Bags
BUYER BEHAVIOUR
75% of buying decisions are emotive not rational (rarely is price the most influential thing when you buy)
We don’t often buy food and drink from a rational perspective but we make marginal decisions at the time
We have an in built emotional package - the trick is to appeal to that
Create an emotive connection between your product and the consumer
Top TipsCreate interest by engagement
Use simple messaging to break through the noise of advertising and products
Get your brand looking good and consistent
Create an emotive connection between your product and the consumer
Be helpful to the customer
Display - web
Display - web
Window Displays / trade shows / exhibitions
Stay inspired
Mood boards
ScenarioWorkshop Sheet 3
THANK YOU!
Join my closed Facebook page fishie ideas
[email protected] roseinnesdesigns.com @roseinnes
Workshop 1 Tue 29th April Customer Insights
Workshop 2 Tue 6th May Product/values
Workshop 3 Tue 27th May Brand/Marketing