Adaptable Product Roadmaps Workshop

ADAPTABLE PRODUCT ROADMAPSDONNA LICHAW | @DLICHAW | GREATNORTHELECTRIC.COM

LIS HUBERT | @LISHUBERT | ELISABETHHUBERT.COM

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HELLO.

TODAY

ONCE UPON A TIME…

WHAT IS A ROADMAP?

A PLAN OR STRATEGY INTENDED TO

ACHIEVE A PARTICULAR GOAL.

PRODUCT ROADMAP <INSERT

DEFINITION>

WHAT ARE THE PROBLEMS?

WE CAME UP WITH A ROADMAP, STUCK WITH IT, STAYED ON

BUDGET, LAUNCHED ON TIME, EVERYTHING WAS AWESOME!

WE CAME UP WITH A ROADMAP, STUCK WITH IT, STAYED ON

BUDGET, LAUNCHED ON TIME, EVERYTHING WAS AWESOME!

ADAPTABILITY FRAMEWORK • PARTICIPATORY • MEASURABLE

FRAMEWORK

AGENDA

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AGENDA

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AGENDA

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AGENDA

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ACTIVITY

OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER !BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) !USER GOALS FIND SOMETHING TO MAKE LEARN HOW TO MAKE IT

START YOUR FRAMEWORK BRAINSTORM FEATURES ORGANIZE AND CATEGORIZE

SHARE

PARTICIPATORY!

IDENTIFY STAKEHOLDERS

ESTABLISH THE BIG GOAL

ESTABLISH TIMELINE

FLUSH OUT THE FEATURE LIST

DEFINE LEVEL OF EFFORT (LOE)

RANK AND PRIORITIZE

BUILD OUT THEMES

(MAP THEMES OUT)

AGENDA

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Meet User Expectations

Make Community more engaging

Enhance Competition

Enhance Identity & Personalize Content

Meet Athlete Needs

Push Content

Fanlime 1.3 Overview - Priority 1 and 1 (e) Items

ACTIVITY

OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER !BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) !USER GOALS FIND SOMETHING TO MAKE LEARN HOW TO MAKE IT

PRIORITIZE RE-ORDER MAP

SHARE

MEASURABLEDEFINE THE KPI (KEY PROGRESS INDICATOR) ACQUISITION

ACTIVATION

RETENTION

REVENUE

GROWTH

ADJUST & ADAPT

ACTIVITY

OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER !BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) !USER GOALS FIND SOMETHING TO MAKE LEARN HOW TO MAKE IT

DEFINE A GUIDING KPI DEFINE ANY OTHER METRICS

ACTIVITY OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER !BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) !USER GOALS FIND SOMETHING TO MAKE LEARN HOW TO MAKE IT

USERS AREN’T USING THE APP FOR DISCOVERING NEW RECIPES. THEY USE IT AS A “2ND SCREEN” TO FIND AND ARCHIVE RECIPES WHILE WATCHING TV. !NEW GOAL: FIND AND ARCHIVE RECIPES FROM FOOD NETWORK SHOWS !ADAPT!

ACTIVITY

OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER !BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) !USER GOALS FIND AND ARCHIVE RECIPES FROM FOOD NETWORK SHOWS

THE BUSINESS NOW NEEDS TO INSTEAD INCREASE REVENUE (AD-BASED) !ADAPT!

SHARE

WHAT IF…?WE’RE AGILE!

WE’RE LEAN!

CONSTANTLY PIVOTING…

ADAPTABILITY FRAMEWORK • PARTICIPATORY • MEASURABLEFEATURES USER STORIES HYPOTHESES

HUDDLE! RESPONSIBILITY VERSUS OWNERSHIP INVOLVE USERS *

* http://www.eleganthack.com/customer-development-with-participatory-roadmaps/

ALREADY AGILE ALREADY LEAN

ONCE UPON A TIME…

F&^* DOGMA!

KEEP IN MIND

DONNA LICHAW

@DLICHAW

GREATNORTHELECTRIC.COM

LIS HUBERT

@LISHUBERT

ELISABETHHUBERT.COM

THANK YOU.