Adaptable Product Roadmaps Workshop

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A half day workshop on how to make product roadmaps that are realistic and adaptable to any changes... from the UX Strategies Summit 2014.

Text of Adaptable Product Roadmaps Workshop

  • ADAPTABLE PRODUCT ROADMAPS DONNA LICHAW | @DLICHAW | GREATNORTHELECTRIC.COM LIS HUBERT | @LISHUBERT | ELISABETHHUBERT.COM
  • 2 HELLO.
  • TODAY
  • ONCE UPON A TIME
  • WHAT IS A ROADMAP?
  • A PLAN OR STRATEGY INTENDED TO ACHIEVE A PARTICULAR GOAL.
  • PRODUCT ROADMAP
  • WHAT ARE THE PROBLEMS?
  • WE CAME UP WITH A ROADMAP, STUCK WITH IT, STAYED ON BUDGET, LAUNCHED ON TIME, EVERYTHING WAS AWESOME!
  • WE CAME UP WITH A ROADMAP, STUCK WITH IT, STAYED ON BUDGET, LAUNCHED ON TIME, EVERYTHING WAS AWESOME!
  • ADAPTABILITY FRAMEWORK PARTICIPATORY MEASURABLE
  • FRAMEWORK
  • AGENDA Insert Chapter Titles 14
  • AGENDA Insert Chapter Titles 15
  • AGENDA Insert Chapter Titles 16
  • AGENDA Insert Chapter Titles 17
  • ACTIVITY OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER ! BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) ! USER GOALS FIND SOMETHING TO MAKE LEARN HOW TO MAKE IT START YOUR FRAMEWORK BRAINSTORM FEATURES ORGANIZE AND CATEGORIZE
  • SHARE
  • PARTICIPATORY! IDENTIFY STAKEHOLDERS ESTABLISH THE BIG GOAL ESTABLISH TIMELINE FLUSH OUT THE FEATURE LIST DEFINE LEVEL OF EFFORT (LOE) RANK AND PRIORITIZE BUILD OUT THEMES (MAP THEMES OUT)
  • AGENDA Insert Chapter Titles 21
  • Meet User Expectations Make Community more engaging Enhance Competition Enhance Identity & Personalize Content
  • ACTIVITY OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER ! BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) ! USER GOALS FIND SOMETHING TO MAKE LEARN HOW TO MAKE IT PRIORITIZE RE-ORDER MAP
  • SHARE
  • MEASURABLE DEFINE THE KPI (KEY PROGRESS INDICATOR) ACQUISITION ACTIVATION RETENTION REVENUE GROWTH ADJUST & ADAPT
  • ACTIVITY OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER ! BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) ! USER GOALS FIND SOMETHING TO MAKE LEARN HOW TO MAKE IT DEFINE A GUIDING KPI DEFINE ANY OTHER METRICS
  • ACTIVITY OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER ! BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) ! USER GOALS FIND SOMETHING TO MAKE LEARN HOW TO MAKE IT USERS ARENT USING THE APP FOR DISCOVERING NEW RECIPES. THEY USE IT AS A 2ND SCREEN TO FIND AND ARCHIVE RECIPES WHILE WATCHING TV. ! NEW GOAL: FIND AND ARCHIVE RECIPES FROM FOOD NETWORK SHOWS ! ADAPT!
  • ACTIVITY OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER ! BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) ! USER GOALS FIND AND ARCHIVE RECIPES FROM FOOD NETWORK SHOWS THE BUSINESS NOW NEEDS TO INSTEAD INCREASE REVENUE (AD-BASED) ! ADAPT!
  • SHARE
  • WHAT IF? WERE AGILE! WERE LEAN! CONSTANTLY PIVOTING
  • ADAPTABILITY FRAMEWORK PARTICIPATORY MEASURABLE FEATURES USER STORIES HYPOTHESES HUDDLE! RESPONSIBILITY VERSUS OWNERSHIP INVOLVE USERS * * http://www.eleganthack.com/customer-development-with-participatory-roadmaps/ ALREADY AGILE ALREADY LEAN
  • ONCE UPON A TIME
  • F&^* DOGMA!
  • KEEP IN MIND
  • DONNA LICHAW @DLICHAW GREATNORTHELECTRIC.COM LIS HUBERT @LISHUBERT ELISABETHHUBERT.COM THANK YOU.