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REVENUE ANALYSIS REPORT(MAY 2014)
ANALYSIS ON THE BASIS OF 5 DOMAINS
SITES
COUNTRIES
PLATFORM
AD TYPES
AD SIZES
SITES (SOURCE GOOGLE ADSENSE DATA OF MAY 2014)
PAGE VIEWS
CLICKS PAGE CTR CPC PAGE RPM ESTIMATED EARNINGS
18,758,442 72,548 0.39% $0.07 $0.29 $5,378.92
PAGEVIEWS CLICKS PAGE CTR CPC PAGE RPM ESTIMATEDEARNINGS
18,758,442
72,548 0.39% $0.07 $0.29 $5,378.92
SITES
COMPARISON(SOURCE GOOGLE ADSENSE DATA OF APRIL,MAY & JUNE 2014)
PAGEVIEWS
MONTH PAGEVIEWS
APRIL 18,847,874
MAY 18,758,442
JUNE 10,055,439
ESTIMATED EARNINGS
MONTH ESTIMATED EARNINGS
APRIL $5,856.34
MAY $5,378.92
JUNE $2,936.66
PAGEVIEWS are maximum in the month of APRIL i.e 89,432 & 8,492,435 more than MAY & JUNE.ESTIMATED EARNINGS are maximum in the month of APRIL i.e$477.42 & $2,919.68 more than MAY & JUNE.
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
20,000,000
APRIL MAY JUNE
PAGEVIEWS
PAGEVIEWS
$0.00
$1,000.00
$2,000.00
$3,000.00
$4,000.00
$5,000.00
$6,000.00
$7,000.00
APRIL MAY JUNE
ESTIMATED EARNINGS
ESTIMATED EARNINGS
COUNTRIES(source google adsense data of may 2014)
COUNTRY PAGEVIEWS
CLICKS PAGE CTR CPC PAGE RPM ESTIMATED EARNINGS
INDIA 16,473,698 64,740 0.39% $0.06 $0.24 $3,899.36
UNITED STATES
3,39,512 1,625 0.48% $0.33 $1.58 $537.45
CANADA 1,29,305 325 0.25% $0.41 $1.04 $134.28
AUSTRALIA 1,07,422 265 0.25% $0.13 $1.02 $109.53
UNITED ARAB EMIRATES
2,44,061 850 0.35% $0.28 $0.44 $108.08
72..53% are estimated earnings only by INDIA itself.Maximum page CTR is by UNITED STATES.( i.e 0.09% more than INDIA).Maximum CPC is by CANADA.( i.e $0.35 more than INDIA).Page RPM is maximum in CANADA. (i,.e $1.34 more than INDIA)
COMPARISON(SOURCE GOOGLE ADSENSE DATA OF APRIL,MAY & JUNE 2104)
PAGEVIEWS
COUNTRIES
APRIL MAY JUNE
INDIA16,639,560 16,473,698 10,069,162
US369,7843,39,512 257,706
CANADA138,3061,29,305 78,930
AUSTRALIA 104,1841,07,422 69,680
UAE213,2972,44,0,61 135,806
ESTIMATED EARNINGS
COUNTRIES
APRIL MAY JUNE
INDIA$4,297.22 $3,899.16 $2,154.77
US$578.58 $537.45 $301.13
CANADA$159.33 $134.28 $77.24
AUSTRALIA $113.62 $109.53 $56.59
UAE$107.99 $108.08 $55.43
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
JUNE PAGEVIEWS
MAY PAGEVIEWS
APRIL PAGEVIEWS$0.00
$2,000.00
$4,000.00
$6,000.00
$8,000.00
$10,000.00
$12,000.00
JUNE ESTIMATEDEARNINGS
MAY ESTIMATEDEARNINGS
APRIL ESTIMATEDEARNINGS
PLATFORM(source google adsense data of may 2014)
PLATFORM PAGEVIEWS CLICKS PAGE CTR CPC PAGE RPM ESTIMATED EARNINGS
DESKTOP 10,763,212 44,989 0.42% $0.08 $0.32 $3,392.78
HIGH-ENDMOBILE DEVICE
6,289,883 22,725 0.36% $0.07 $0.26 $1,609.58
TABLETS 7,47,213 3,573 0.48% $0.10 $0.48 $360.63
OTHER DEVICE
9,61,761 1,261 0.13% $0.01 $0.01 $12.99
TOTAL 18,762,069 72,548 0.39% $0.07 $0.29 $5375.99
63.10% estimated earnings from only desktop 57.63% pageviews are from desktop maximum clicks are from desktop i.e 62.01%. maximum CPC through tablets .Highest page RPM are getting through tablets.
COMPARISON(SOURCE GOOGLE ADSENSE DATA OF APRIL,MAY & JUNE 2104)
PAGEVIEWS
PLATFORM
APRIL MAY JUNE
DESKTOP
11,573,536 10,763,212 5,818,245
MOBILE5,636,026 6,289,883 3,366,134
TABLETS709,941 747,213 407,787
OTHER DEVICES 931,329 961,761 464,963
ESTIMATED EARNINGS
PLATFORM
APRIL MAY JUNE
DESKTOP
$3,712.96 $3,392.78 $1,925.13
MOBILE$1,697.78 $1,609.58 $799.88
TABLETS$429.51 $360.63 $206.62
OTHER DEVICES
$16.16 $12.99 $6.63
0
5,000,000
10,000,000
15,000,000
DESKTOP MOBILE TABLETS OTHERDEVICES
PAGEVIEWS
APRIL PAGEVIEWS
MAY PAGEVIEWS
JUNE PAGEVIEWS
$0.00
$1,000.00
$2,000.00
$3,000.00
$4,000.00
ESTIMATED EARNINGS
APRIL ESTIMATEDEARNINGS
MAY ESTIMATEDEARNINGS
JUNE ESTIMATEDEARNINGS
Ad type(source google adsense data of may 2014)
AD TYPE AD REQUEST
COVERAGE
CLICKS ADREQUEST CTR
CPC AD REQUEST RPM
ESTIMATED EARNINGS
TEXT 1922676 100% 7696 0.40% $0.07 $0.30 $570.60
IMAGE 1276607 100% 4182 0.33% $0.08 $0.25 $322.00
RICH MEDIA
781773 100% 2337 0.30% $0.09 $0.27 $212.03
FLASH 558789 100% 1718 0.31% $0.08 $0.23 $129.18
ANIMATED IMAGES
209628 100% 756 0.36% $0.10 $0.35 $72.67
UNMATCHED AD REQUEST
2329707 0.00% 0 0.00% _ $0.00 $0.00
TOTAL 7079180 67.09 16689 0.24% $0.08 $0.18 $1306.49
43.06% highest estimated earnings which generate through text.Visitors are more do clicks on text ad i.e 46.07%CPC is majorly generated through animated images.
COMPARISON(SOURCE GOOGLE ADSENSE DATA OF APRIL,MAY & JUNE 2104)
PAGEVIEWS
AD TYPES APRIL MAY JUNE
IMAGE 7,589,859 6,703,237 4,025,954
TEXT 5,334,022 5,711,383 3,023,738
RICH MEDIA2,595,255 2,697,722 1,828,980
FLASH 2,510,122 1,977,396 1,178,388
ANIMATED IMAGES 1,077,589 949,919 515,267
UNMATCHED 9,886,434 10,367,218 5,438,777
ESTIMATED EARNINGS
AD TYPES APRIL MAY JUNE
IMAGE $2,198.27 $2,298.26 $1,241.82
TEXT $1,717.68 $1,454.18 $748.81
RICH MEDIA$809.96 $803.75 $489.04
FLASH $746.57 $519.07 $293.44
ANIMATED IMAGES $383.95 $300.74 $165.13
UNMATCHED $0.00 $0.00
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
APRIL PAGEVIEWS
MAY PAGEVIEWS
JUNE PAGEVIEWS $0.00
$500.00
$1,000.00
$1,500.00
$2,000.00
$2,500.00
APRIL ESTIMATEDEARNINGS
MAY ESTIMATEDEARNINGS
JUNE ESTIMATEDEARNINGS
AD SIZES(SOURCE GOOGLE ADSENSE DATA OF MAY 2014)
AD SIZES AD REQUEST
COVERAGE
CLICKS AD REQUEST CTR
CPC AD REQUEST
ESTIMATED EARNINGS
728x904,802,53
299.83% 16,984 0.35% $0.09 $0.31
$1,507.0
3
300x2503,368,35
399.73% 13,252 0.39% $0.08 $0.31
$1,056.6
5
728x154,776,10
42.72% 8,363 0.18% $0.06 $0.11 $501.89
300x6002,409,26
099.65% 7,343 0.30% $0.06 $0.19 $447.17
180x905,694,81
40.71% 3,798 0.07% $0.06 $0.04 $219.83
Responsi
ve541,454 99.09% 1,314 0.24% $0.09 $0.21 $112.01
37.97% maximum estimated earnings through 728*90 AD SIZE. 21.62% maximum AD REQUEST through 728*90 AD SIZES. 32.09% maximum CLICKS through 728*90 AD SIZE.
COMPARISON(SOURCE GOOGLE ADSENSE DATA OF APRIL,MAY & JUNE 2014 )
PAGEVIEWS
AD SIZES APRIL MAY JUNE
728*90 6,053,757 4,802,532 2,646,894
300*250 3,654,040 3,368,353 1,936,601
300*600 2,295,991 4,776,104 2,501,496
728*15 4,468,426 2,409,260 1,308,941
180*90 5,539,858 5,694,814 2,948,562
RESPONSIVE 471,835 541,454 314,011
ESTIMATED EARNINGS
AD SIZES APRIL MAY JUNE
728*90 $1,905.36 $1,507.03 $909.45
300*250 $1,214.53 $1,056.65 $546.59
300*600 $412.47 $501.89 $234.59
728*15 $407.18 $447.17 $208.66
180*90 $189.06 $219.83 $99.26
RESPONSIVE $119.55 $112.01 $78.18
01,000,0002,000,0003,000,0004,000,0005,000,0006,000,0007,000,000
PAGEVIEWS
APRIL PAGEVIEWS
MAY PAGEVIEWS
JUNE PAGEVIEWS $0.00
$500.00
$1,000.00
$1,500.00
$2,000.00
$2,500.00
ESTIMATED EARNINGS
APRIL ESTIMATEDEARNINGS
MAY ESTIMATEDEARNINGS
JUNE ESTIMATEDEARNINGS
ASTROLOGY REVENUE(source google adsense data of may 2014)
• estimated earnings - $2,534.65
• page views – 8,086,973
• clicks – 34,853
• page CTR- 0.43%
• CPC - $0.07
• Page RPM - $0.31
estimated earnings
page views
clicks
page CTR
CPC
page RPM
OBSERVATION
On sites domain basically estimated earnings are more in the first week of may as compare to rest of the weeks because more visitors are from age group of 18-24,so they might be busy in their exams .
Raftaar.in is basically a hindi search portal so its estimated earnings is more in INDIA as compare to other countries. i.e 72.53%
Maximum estimated earnings are generated through desktop users. i.e 63.10%
Text AD TYPE is generated more easrnings as compare to other AD TYPE. i.e 43.06%
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