HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT

HOW TO USE GOOGLE

ANALYTICS BEHAVIOR

REPORT TO OPTIMIZE

YOUR CONTENT

Want to know what

content performs best on

your website?

How do visitors move

through your website?

How do visitors interact

with your content?

Then, when you know

visitors’ movement and

interaction…

You can optimize your

website performance and

conversions.

Understanding Google

Analytics Behavior

Report is necessary.

You can assess

your content and

visitors’ actions.

This reveals what

visitors do on your

website.

Specifically, it tells you

what pages people visit.

It tells what actions they

take while visiting.

Sign in to Google

Analytics.

Type your

email ad,

and then,

click

NEXT.

Use one account for all

Google transactions.

This facilitates all your

activities very easily.

This saves your time

for other meaningful

outputs.

Of course, this can avoid

juggling your memory.

Type

your

passwor

d and

click

SIGN IN.

Your password must be

easy to remember.

Combination of letters,

numbers, and symbols

is encouraged.

You are then navigated

to your view.

You can see HOME,

REPORTING,

CUSTOMIZATION and

ADMIN.

They are located at the

topmost part.

This time, you select the

reporting tab.

Select and

click it.

This time, you select

the behavior tab.

Select and click it.

There are nine sections

and tools under

behavior.

These are the nine

sections and tools.

For practical

understanding, let us

dive into them.

First, let us talk about

the Overview.

These are the five

data you can find.

What can we really see

on Pageviews?

This is the total number

of pages viewed.

It includes repeated

views of a single page.

A single person may

view the same page

several times.

Each view is taken as a

pageview.

This time, let us consider

unique pageviews.

It’s the number of

viewers at least once

during a visit.

This pertains to a view

on a specific page.

A single user views a

page more than once.

This is done during the

same visit.

Only the original view is

really counted.

What about the features

of Avg. Time on Page?

This is the average

amount of time users

spend viewing.

This refers to a specific

page or screen.

This also refers to set

of pages or screens.

What is the use of

Behavior Flow?

It lets you see what

visitors commonly

take.

It’s from the first

page to the last

page.

It’s for the pages

they visit before

leaving your site.

It’s a visual guide

on visitors’ length

of stay.

It shows where

those visitors end

up leaving.

Let us now discover Site

Content!.

It reports how visitors

engage on pages.

With respect to All

Pages, what is it?

You can quickly see your

top content.

This along with the

average amount of

revenue.

This pertains to the

revenue each page

generates.

The All Pages report

How really helpful is the

Content Drilldown?

It is helpful for websites

that have subfolders.

It allows you to see top

folders of content.

You can also see the top

content within that folder.

The Content Drilldown Report

It looks similar to All

Pages report.

So, what is its real

distinguishing features?

It is the ability to see

top sections.

This is instead of just top

content pages.

What about the features

of the Landing Pages?

The Landing Pages report

It lets you see the top

pages on your website.

It’s the top pages on the

website where visitors

enter.

What do these data most

likely determine?

It is really helpful for

this question…

Which pages can convert

visitors into leads or

sales?

What can we see on

Exit Pages?

The Exit Pages report

It shows the last pages

people visit.

This is before they exit

your website.

Why should you look at

these pages?

This is to keep your

visitors on your website.

This is for them to visit

the website longer.

What could be the way to

keep visitors?

It is to add more links to

other pages.

How does your website

perform in terms of

speed?

This is now the Site

Speed Section.

The Site Speed section

contains crucial reports.

It identifies website

areas you need to

optimize.

The Site Speed

overview report

Let’s take the description

of the metrics.

First, it is the Avg. Page

Load Time.

It is the average amount

of time.

It’s the time it takes

for pages to load.

It is from the initiation

to the completion.

Second, let’s talk about

the Avg. Redirection

Time.

It’s the time spent in

redirects before fetching

a page.

Third, it’s the Avg.

Domain Lookup Time.

It’s the time spent in

DNS lookup for a page.

DNS means Domain

Name System.

Fourth, what about the

Avg. Server Connection

Time?

It’s the time spent in

establishing TCP

connection for a page.

What is TCP then for

better understanding?

TCP stands for

Transmission

Control Protocol.

Fifth, let’s have Avg.

Server Response Time.

It’s the time a server

takes to respond to a

user request.

It includes the network

time from the user’s

location to your server.

Lastly, let’s talk about Avg.

Page Download Time.

It’s the time to

download a page.

The time here is the

average time in seconds. .

With these metrics, you

can have some

improvements.

It includes reducing the

size of images.

You may reduce the

number of add-ons.

What are Page

Timings?

The Page Timings report

It displays how long

your most-visited pages

take to load.

This is in comparison to

the overall average

load time.

This pertains to the load

time for your website.

You should review

pages with a higher-

than-average load time.

For you to see what

optimization options you

have

What is the

significance of Speed

Suggestions?

The Speed Suggestions report

This is the detailed

advice from Google.

This helps to optimize

your specific pages.

This also includes steps

for each suggestion.

How can we use User

Timings?

The User Timing report

It measures how fast

specific elements are.

It determines whether it

affects the user

experience.

For you to use this

report, do this.

You implement custom

code on your website.

How can we perform a

search on our website?

You need to configure

Site Search in your

website.

What could see in the

Site Search overview?

The Site Search

Overview report

It displays the overall

metrics for visitors.

These visitors use the

search box on your

website.

What is the significance

of Usage?

The Usage Page report

It breaks down the

number of visits.

This is versus the

following:

search box used on

your website

The search box not

used on the website

Now, let’s understand the

use of the Search Term.

Search Terms report

It displays the keywords

entered into your search

box.

Lastly, it is time to

know Pages.

The Pages Report

It has the same metrics

for search terms.

But, metrics are focused

on pages where

searches originated.

How can specific

interactions on website

be tracked?

You need to understand

the use of Events.

You need to set up event

tracking code first.

After this, you can see

the following reports.

First, it is the Event

Overview.

The Events Overview report

It displays the summary

of visitors’ interactions.

You find quick reports

that show these numbers.

It’s the number of events

based on category.

It also shows action

and label.

Second, what can we

find in Top Events?

The Top Events Report

It displays the events with

the most visitor

interaction.

You can see the specific

links that visitors are

clicking.

This is by the moment

they leave your website.

It helps you learn this…

What resources your

visitors are most

interested in.

What good can Pages

do?

The Pages report

It shows the top pages

where visitors interact.

It’s with the events you

are tracking.

How can we use the

Events Flow?

It displays the path

visitors take.

It is from the moment

they arrive…

to when they interact

with your event.

How should you be

able to use Publisher?

First, Link AdSense or

Ad Exchange to your

Analytics property.

What you could see then

is an Overview.

It displays the revenue

you’ve generated from

Google Adsense.

What could you see on

Publisher Pages?

It displays the top pages

on your website.

It’s the pages that

generate most Adsense

revenue.

What about the things

on Publisher Referrers?

It shows the referring

the referring URLs

driving visitors.

Now, it’s time to

discover Experiments!

Create experiments

by clicking this.

It allows you to conduct

simple A/B testing.

You can see which

landing pages variations

perform best.

It’s with respect to

meeting specific

conversions goals.

What are the uses of In-

Page Analytics?

In-Page Analytics Report

It’s the final component of

the Behavior Section.

It lets you see your web

pages.

This is along with your

Google Analytics data.

What will you do first to

use this?

Install the Page Analytics

Google Chrome

Extension.

It allows you to see this

information.

The areas that get the

most attention.

Google analytics gives

a lot of data.

It’s about how visitors

engage with your

website’s content.

Behavior reports give

you a number of data.

Insight into your top

pages

Insight into top event

interactions

The ability to improve

your conversion rates

THANK YOU

FOR

WATCHING!