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In online campaigns, you need to make bib choices thousands of times a day, based SOLELY on the data provided by the Ad Network delivering the campaign. Is there a better way to evaluate Page Trust at scale?
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Evaluating Digital Advertising Paths at Scale
@Dixon_Jones@MajesticSEO
What we will cover Issues with using Ad-Networks to provide PPC & traffic metrics
Issues comparing paid campaigns across different media types
A different approach to measuring Quality pre-launch
A different approach to measuring Context pre-launch
A Different approach to tracking success post launch
(This presentation is NOT about Privacy.)
EU & Cookie Law ISPs & GCHQ Google & NSA Facebook & the CIA Chinese Hackers Banks and Savings Everyone & Prism
PRISM reopened a shallow wound for marketers
The Problem
The Problem
Make an Impact in your presentations by adding some themedPowerPoint animations.
The Problem
Make an Impact in your presentations by adding some themedPowerPoint animations.
Advertisers are being asked to trust the Network they are paying
Does that make us Smile or Scream?
And it is not just Networks you’re being asked to trust
It is also People
Who do you think has most Klout?
And it’s not just People you are being asked to trust
It is also Technologies
Trust is not always clear
Alexa
Majestic Million
Moz Trust
Page Rank
Klout
SE Quake / SEMRush
Tweets/Likes/ G+ Scores
Compete.com
Some Toolbar Options to help
The problem in online paid search is that this question is asked on every impression!
“Do we trust this scenario enough to advertise right here? Right now?”
The Problem
The Question: Can we scale Measuring Trust?
The User The Context
The Influence
PPC Pro
The Network
That has been our quest. Insight at Scale.
In the same day, Majestic crawlsWell over 2,000,000,000 NEW URLs (and sees 7 billion)
Twitter has 500,000,000 Tweets per day on average
What’s in a Link?
What’s in a Link?
Explaining Flow Metrics
Explaining Flow Metrics
Flowing Trust Through Links
4
10
3
8 ????
Trust Flow. FLOW good datausing decay Algorithm
LADY GAGA BARACK OBAMA
TrustFlow
71
TrustFlow
74
Does this pass the Gaga Test?
Hooray! We made it past to second base
Trust Flow adds another layer of Trust
Trust Flow 34
Trust Flow 31Trust Flow 23
We can now Compare Digital Assets
We Can also SCALE Measuring Trust
Compare 100,000 URLs at once
People / Apps / Pages All = URLs
So if I want to sell Homes in China...
… Okay… Context is the next challenge
Next base was convergence
The User The Context
The Influence
Flowing Trust Through Links
4
10
3
8 ????
Topical Trust Flow. FLOW good datausing decay Algorithm
Flowing TOPICS Through Links
LADY GAGA BARACK OBAMA
TrustFlow
71
TrustFlow
74Who is more influential on Twitter? Depends on the Topic!
Use Case: Finding Influencers
Use Case: Finding Influencers at Scale
Also works on Mashable insert Domain URL here
Lastly a Word About MeasurementEven the best campaign is about ContentGood campaigns leave a Legacy.That legacy is also track ableDid the campaign move the Needle?Set up Tracking Reports on the landing pages to find out
What’s in a Link?
Summary
Marketers are being conned
You need independent data when you spend money
Digital Assets come in many forms
Links can help understand relationships between assets at scale
Knowing context/topics at scale is incredibly powerful
Thank You for your time
I’m @Dixon_Jones from:
Please ask for a demo
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