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Evaluating Digital Advertising Paths at Scale @Dixon_Jones @MajesticSEO

Evaluating Digital Trust with Majestic

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In online campaigns, you need to make bib choices thousands of times a day, based SOLELY on the data provided by the Ad Network delivering the campaign. Is there a better way to evaluate Page Trust at scale?

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Page 1: Evaluating Digital Trust with Majestic

Evaluating Digital Advertising Paths at Scale

@Dixon_Jones@MajesticSEO

Page 2: Evaluating Digital Trust with Majestic

What we will cover Issues with using Ad-Networks to provide PPC & traffic metrics

Issues comparing paid campaigns across different media types

A different approach to measuring Quality pre-launch

A different approach to measuring Context pre-launch

A Different approach to tracking success post launch

Page 3: Evaluating Digital Trust with Majestic

(This presentation is NOT about Privacy.)

EU & Cookie Law ISPs & GCHQ Google & NSA Facebook & the CIA Chinese Hackers Banks and Savings Everyone & Prism

PRISM reopened a shallow wound for marketers

Page 4: Evaluating Digital Trust with Majestic

The Problem

Page 5: Evaluating Digital Trust with Majestic

The Problem

Make an Impact in your presentations by adding some themedPowerPoint animations.

Page 6: Evaluating Digital Trust with Majestic

The Problem

Make an Impact in your presentations by adding some themedPowerPoint animations.

Page 7: Evaluating Digital Trust with Majestic

Advertisers are being asked to trust the Network they are paying

Does that make us Smile or Scream?

Page 8: Evaluating Digital Trust with Majestic

And it is not just Networks you’re being asked to trust

It is also People

Page 9: Evaluating Digital Trust with Majestic
Page 10: Evaluating Digital Trust with Majestic

Who do you think has most Klout?

Page 11: Evaluating Digital Trust with Majestic

And it’s not just People you are being asked to trust

It is also Technologies

Page 12: Evaluating Digital Trust with Majestic

Trust is not always clear

Page 13: Evaluating Digital Trust with Majestic

Alexa

Majestic Million

Moz Trust

Page Rank

Klout

SE Quake / SEMRush

Tweets/Likes/ G+ Scores

Compete.com

Some Toolbar Options to help

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The problem in online paid search is that this question is asked on every impression!

“Do we trust this scenario enough to advertise right here? Right now?”

The Problem

Page 15: Evaluating Digital Trust with Majestic

The Question: Can we scale Measuring Trust?

The User The Context

The Influence

PPC Pro

The Network

Page 16: Evaluating Digital Trust with Majestic

That has been our quest. Insight at Scale.

In the same day, Majestic crawlsWell over 2,000,000,000 NEW URLs (and sees 7 billion)

Twitter has 500,000,000 Tweets per day on average

Page 17: Evaluating Digital Trust with Majestic

What’s in a Link?

Page 18: Evaluating Digital Trust with Majestic

What’s in a Link?

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Explaining Flow Metrics

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Explaining Flow Metrics

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Flowing Trust Through Links

4

10

3

8 ????

Trust Flow. FLOW good datausing decay Algorithm

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LADY GAGA BARACK OBAMA

TrustFlow

71

TrustFlow

74

Does this pass the Gaga Test?

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Hooray! We made it past to second base

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Trust Flow adds another layer of Trust

Trust Flow 34

Trust Flow 31Trust Flow 23

Page 25: Evaluating Digital Trust with Majestic

We can now Compare Digital Assets

We Can also SCALE Measuring Trust

Compare 100,000 URLs at once

Page 26: Evaluating Digital Trust with Majestic

People / Apps / Pages All = URLs

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So if I want to sell Homes in China...

… Okay… Context is the next challenge

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Next base was convergence

The User The Context

The Influence

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Flowing Trust Through Links

4

10

3

8 ????

Topical Trust Flow. FLOW good datausing decay Algorithm

Flowing TOPICS Through Links

Page 31: Evaluating Digital Trust with Majestic

LADY GAGA BARACK OBAMA

TrustFlow

71

TrustFlow

74Who is more influential on Twitter? Depends on the Topic!

Use Case: Finding Influencers

Page 32: Evaluating Digital Trust with Majestic

Use Case: Finding Influencers at Scale

Also works on Mashable insert Domain URL here

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Lastly a Word About MeasurementEven the best campaign is about ContentGood campaigns leave a Legacy.That legacy is also track ableDid the campaign move the Needle?Set up Tracking Reports on the landing pages to find out

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What’s in a Link?

Page 35: Evaluating Digital Trust with Majestic

Summary

Marketers are being conned

You need independent data when you spend money

Digital Assets come in many forms

Links can help understand relationships between assets at scale

Knowing context/topics at scale is incredibly powerful

Thank You for your time

I’m @Dixon_Jones from:

Please ask for a demo