Ditto Visual Insights Overview of Ant Man Movie

VISUAL SEARCH FOR SOCIALAnt Man Movie Visual Insights Overview October 2016

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By using proprietary computer vision and machine learning, Ditto Labs identifies brands in public social media photos and helps marketers mine for behavioral insights.

Ditto algorithms are optimized for the speed, scale and resolution of social - finding partially obscured, filtered and reversed logos in cluttered environments.

Social photos continue to expand with more than 3.2 billion shared daily.

Mary Meeker 2015 Internet Trends Report

Ditto helps brands and agencies:

Measure campaigns and monitor

competition

Unlock insights via the rich context of photos

Engage with influencers and harvest UGC

PHOTO MENTIONS FOUND FOR ANT MAN MOVIE

Note these do not contain brand mentions in the text

Enthusiasm and love for the Ant Man Movie was high and showed in the photos shared online

There were clear peaks in incidences of brand mentions around the Ant Man Movie launch and the DVD release

And Ant Man won out over Fantastic Four in terms of engagement over the same period

Using image recognition we found mentions of Ant Man Movie in backgrounds and in other contexts

Tons of Ant Man amongst other favorite movies especially for 2015 recaps, DVD hauls and shares about personal collections

Other than movie posters and DVD covers, toys were the next most popular photo mentions found

We saw fan art but there were other modifications to Ant Man Movie marketing material that ranged from humor to touching tributes

Tracking the Ant Man mask resulted in a number of fun photo mention finds

Learn more at dittolabs.io