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VISUAL SEARCHFOR SOCIAL
Analysis of brands found in Instagram photos shared
by followers of
December 2015
In a high level analysis of brands found in Instagram photos shared by followers of V8 and Bolthouse Farms, we found
• V8 followers were much less likely to share photos of the brand than Bolthouse Farms followers
• Bolthouse Farms followers tend to post photos about better-for-you brands like Chobani, Silk, Whole Foods and Naked Juice
• V8 followers were more likely to engage in sweepstakes or post about free samples
• V8 Fusion was a popular option within the V8 products
Summary
Top Brands in Instagram Photos posted by @V8Juice Followers
Starbucks Monster Energy Oreo Pepsi Canada Dry
Brand incidence as detected by Ditto 2/12/12 thru 12/9/15
@V8Juice has nearly 3000 followers on Instagram, but most aren’t sharing pictures V8
Among the 33.4K images analyzed, V8 was detected twice. Both instances were V8 V-Fusion Energy, a free sample to a deal blogger and an authentic fan.
Sweepstakes and free samples drove exposure for several brands including Lipton, Coke, Pepsi, Tide and Canada Dry.
Top Brands in Instagram Photos posted by @Bolthouse Farms Followers
Brand incidence as detected by Ditto 2/2/11 thru 12/10/15
In contrast, among the nearly 300K @BolthouseFarms followers, the brand is the top brand found in their photos
Top Brands* in Instagram Photos posted by @Bolthouse Farms Followers
Brand incidence as detected by Ditto 2/2/11 thru 12/10/15 *Excludes Bolthouse Farms & Starbucks
Other popular brands in @BolthouseFarms follower photos include mainstream beverages, snacks and better-for-you brands
@BolthouseFarms fans share their love in photos, creating a steady stream of authentic content, most from micro influencers.
Gain more visual insights for V8 through Ditto
Our visual content recommendations include
• Understanding brand goals for user generated content and social engagement through photos
• Establishing a baseline by channel (reference Bolthouse Farms or other aspirational brand)
• Creating a strategy and allocate resources to meet goals
• Executing a plan with the help of Ditto
• Measuring engagements and quality of content created through visual listening
