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MARKET RESEARCHnew product / service developmentnew market developmentcustomer acquisition / retentionchannel / messaging optimizationmarket / industry assessmentbrand awareness / perception
retain, reclaim & reactivate customerssalespromotionpricingsite selection
ANALYTICS
QUANTITATIVEsurvey design / execution / analysisdata collection samplingstatistical analysis / factor / conjoint
regressionforecastingmodelingstatistical analysisperceptual mapping
ANALYTICS
QUALITATIVEfocus groups / moderationin-depth interviewspanelexecutive interviewsrecruitingsecondary research
WICKEQOur proprietary process of assigning weights to external and internal factors in order to pinpoint
the optimal research and analytic solution for each project
WE CONSIDER…TimeframePoliticsEconomicsCurrent situationTarget market
manufacturing
health care
technology
sites/destinations
education
CASE STUDIES
THE CORNER BAR
OBJECTIVESDetermine bar nameIncrease ticket sales to Millennials Inform food/drink choicesDecisions on ambience (style, decor, music)
METHODOLOGYCW conducted market research with four focus groups
OUTCOME
"The Corner" Bar
Brantley, Kluber et al visuals
30 Craft Beers
ETHNOGRAPHIC PROJECT
OBJECTIVESIncrease average fan expenditure per visit through better understanding of fan behavior and decisions
METHODOLOGYCW conducted observational market research with ‘ride-a-longs’ -- collecting data by shadowing and observing four families from leaving their neighborhood to leaving the ballpark
OUTCOME
Organization greatly advanced its understanding of fans' commuting & parking habits, food purchase decisions, what captured/kept interest of kids and parents, fans' spending
habits at game
Gained understanding of which promotions/incentives prompt people to attend given games
Determined how Indians can best reach target audiences
OBJECTIVESTo validate need for hose couplings in fracking industry Maintain perception as industry leader
METHODOLOGYIn-depth interviews with shop floor and general managers Quantitative survey
OUTCOME
Enhanced ability to target true buyers
Decision to roll out this new product
Gained insights into how to out-maneuver competition
OBJECTIVESDetailed understanding & breakdown of recent ad campaign's effectiveness
METHODOLOGYSurveys on media consumption habits & brand perception prior to & after campaign
OUTCOME
Baseline brand perception score
Understanding of impact campaign had on the Museum's brand
Highest attendance in over a decade
SOME OF OUR CLIENTS
HOW CAN CW WORK WITH YOU?
Partnerships Vendor
Q & A
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