MARKET RESEARCHnew product / service developmentnew market developmentcustomer acquisition / retentionchannel / messaging optimizationmarket / industry assessmentbrand awareness / perception

retain, reclaim & reactivate customerssalespromotionpricingsite selection

ANALYTICS

QUANTITATIVEsurvey design / execution / analysisdata collection samplingstatistical analysis / factor / conjoint

regressionforecastingmodelingstatistical analysisperceptual mapping

ANALYTICS

QUALITATIVEfocus groups / moderationin-depth interviewspanelexecutive interviewsrecruitingsecondary research

WICKEQOur proprietary process of assigning weights to external and internal factors in order to pinpoint

the optimal research and analytic solution for each project

WE CONSIDER…TimeframePoliticsEconomicsCurrent situationTarget market

manufacturing

health care

technology

sites/destinations

education

CASE STUDIES

THE CORNER BAR

OBJECTIVESDetermine bar nameIncrease ticket sales to Millennials Inform food/drink choicesDecisions on ambience (style, decor, music)

METHODOLOGYCW conducted market research with four focus groups

OUTCOME

"The Corner" Bar

Brantley, Kluber et al visuals

30 Craft Beers

ETHNOGRAPHIC PROJECT

OBJECTIVESIncrease average fan expenditure per visit through better understanding of fan behavior and decisions

METHODOLOGYCW conducted observational market research with ‘ride-a-longs’ -- collecting data by shadowing and observing four families from leaving their neighborhood to leaving the ballpark

OUTCOME

Organization greatly advanced its understanding of fans' commuting & parking habits, food purchase decisions, what captured/kept interest of kids and parents, fans' spending

habits at game

Gained understanding of which promotions/incentives prompt people to attend given games

Determined how Indians can best reach target audiences

OBJECTIVESTo validate need for hose couplings in fracking industry Maintain perception as industry leader

METHODOLOGYIn-depth interviews with shop floor and general managers Quantitative survey

OUTCOME

Enhanced ability to target true buyers

Decision to roll out this new product

Gained insights into how to out-maneuver competition

OBJECTIVESDetailed understanding & breakdown of recent ad campaign's effectiveness

METHODOLOGYSurveys on media consumption habits & brand perception prior to & after campaign

OUTCOME

Baseline brand perception score

Understanding of impact campaign had on the Museum's brand

Highest attendance in over a decade

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