Social Media Summer School: Facebook 101 for Lawyers

Social Media Summer School: Facebook 101 for Lawyers

July 31, 2012

Lisa Snedeker Director of Communications and Public Relations, School of Law

Gretchen Edwards Assistant Director of Digital Engagement, University Advancement

Welcome

•  Thank you for being here today! •  A little housekeeping:

•  We are recording today's webinar •  The slides and recording will be posted online

following the webinar

Your facilitators

Lisa Snedeker brings more than 25 years of media/ communications experience to her position as the law school's communications and public relations director. Before coming to Wake Forest, Lisa worked as a reporter and editor for The Associated Press, the St. Louis Post-Dispatch, the Las Vegas Sun and The Fayetteville (N.C.) Observer, among other newspapers, magazines and broadcast outlets. She has a BA from Saint Mary-of-the-Woods College in Indiana and a MA from the University of Illinois at Springfield.

Gretchen Edwards promotes alumni advocacy and engagement through web based media and electronic tools as the alumni office's assistant director of digital engagement. She began her work at Wake Forest sponsored by Cisco, where she liaised between the company and the institution to foster the adoption and assess the effectiveness of collaborative technologies within the University community. She graduated from Wake Forest in 2010 with a BA in History, and minors in Journalism and Global Trade & Commerce Studies.

How to ask questions

•  Please chat in your questions

Chat box

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Learning objective

After attending this session, you will know the best practices for using Facebook as a lawyer.

Skills you will learn

To learn the best practices for using Facebook as a lawyer, you need to know how to: 1.  Create a Facebook page with engaging content. 2.  Use Facebook to gain clients and referrals. 3.  Heighten the visibility of your firm. 4.  Improve both your personal and professional image.

1.  How to create a Facebook page with engaging content.

1.  To create a Facebook page with engaging content:

A.  Technically create a page

•  Go to https://www.facebook.com/about/pages

•  Assign admin roles

1.  How to create a Facebook page with engaging content.

1.  To create a Facebook page with engaging content:

B.  Maintain a successful page

•  Create an editorial calendar

•  Chose visually interesting content for your cover and profile photos

https://www.facebook.com/DaggettShulerLaw

1.  How to create a Facebook page with engaging content.

1.  To create a Facebook page with engaging content:

B.  Maintain a successful page

•  Add milestones:

mergers, events, charities, partners

https://www.facebook.com/GoodwinProcter

2. How to use Facebook to gain clients and referrals.

2.  To use Facebook to gain clients and referrals:

A.  Offer valuable resources

•  Publicize pertinent events •  News articles •  Videos

https://www.facebook.com/SmithSholar/posts/260970640678798

2.  To use Facebook to gain clients and referrals: B.  Connect with your constituents on a

personal level

•  Advice •  Blog posts, status updates

2. How to use Facebook to gain clients and referrals.

https://www.facebook.com/ferrelllawfirm/posts/10150587825732095

3. How to heighten the visibility of your firm.

3. To heighten the visibility of your firm:

A.  Market and brand

•  Maintain consistent messaging

http://www.goodwinprocter.com/

https://www.facebook.com/GoodwinProcter

3. How to heighten the visibility of your firm.

3. To heighten the visibility of your firm:

A.  Market and brand

•  Consider targeted ads

https://www.facebook.com/help/?page=175624025825871

3. How to heighten the visibility of your firm.

3. To heighten the visibility of your firm:

A.  Market and brand

•  Consider targeted ads •  Pay-per-click •  Call to action •  Benefits / Limitations

4. How to improve your image.

4. To improve both your personal and professional image:

A.  Strengthen relationships with colleagues and others

B.  Connect through groups

C.  Protect your privacy

https://www.facebook.com/eileen.george48/posts/3890235500007

Review

1.  How to create a Facebook page with engaging content.

2.  How to use Facebook to gain clients and

referrals. 3.  How to heighten the visibility of your firm. 4.  How to improve both your personal and

professional image.

You now know the best practices for using Facebook as a lawyer.

Questions

•  Please chat in your questions

Chat box

Type here

Questions during the live webinar

•  Questions during the live webinar included: •  Are there any ethical issues in using Facebook?

Listen to the live discussion and/or see this article from the ABA Journal.

•  How much does pay-per-click advertising cost? Listen to the live discussion and/or see this section of the Facebook Help Center.

•  How do you respond to a Facebook friend request from someone you do not know personally? Listen to the live discussion.

Contact

We look forward to hearing from you!

Lisa Snedeker •  on LinkedIn

Gretchen Edwards •  on LinkedIn