Personalizing the Facts Intro to Business Storytelling

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Convergence | 2012The Great Motivator

Knowledge

Attitude

Action

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Business StorytellingWelcome!

@OvationComm

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#ForEveryStage

Business Storytelling

"Storytelling is the most powerful way to put ideas into the world today.”

--Robert McKee

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Business Storytelling

"There's always room for a story that can transport people to another place.”

--J.K. Rowling

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Business Storytelling

"Great stories happen to those who can tell them.”

--Ira Glass

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Kerri Garbis, President

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Why Storytelling?

• Connects emotionally

• Information is more memorable

• Interesting/enjoyable for you and

audience

• We are already doing it

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What Is Business Storytelling?

"A great lasting story is about everyone or it will not last. The strange and foreign is not interesting--only the deeply personal and familiar.”

--John Steinbeck

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Story Map

Exposition

Ris

ing A

ctio

n

Climax

Fallin

g A

ction Resolution

IncitingIncident

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Types of Business Stories

• Pocket

• Bow Tie

• Shoehorn

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Story Integration

• Attention Grabber

• Conclusion

• Metaphor

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Business StorytellingThank You!

@OvationComm

#ForEveryStage

Convergence | 2012The Great Motivator

Knowledge

Attitude

Action