Personal Branding for Career Advancement

mason.wm.edu (757) 221-4100

For Career AdvancementPERSONAL BRANDING

mason.wm.edu (757) 221-4100 2

ANTHONY GAENZLECurrent

– Raymond A. Mason School of Business

Former– AG Integrated Marketing

Strategists (Now Blog)– EnVeritas Group– USF– Walt Disney World

Education– USF & Clemson

mason.wm.edu (757) 221-4100 3

AGENDA• Appearance• Cleanup• Social Media

• Thought Leadership

• Amplification

mason.wm.edu (757) 221-4100 4

HOW DO YOU APPEAR?

mason.wm.edu (757) 221-4100 5

mason.wm.edu (757) 221-4100 6

CLEANING UPDelete

– Compromising Photos (tags)

– Negative Mentions of Previous Employers

– Political and Religious Views

Keep– Photos: Family, Travel,

Events– Articles: Quality,

Mentions, Awards

mason.wm.edu (757) 221-4100 7

SOCIAL MEDIA• LinkedIn• Facebook

• Twitter• Other Channels

mason.wm.edu (757) 221-4100 8

LINKEDINStarting Point

– Your Professional Social Media Channel

Profile– Professional Photo– Engaging Title– Results– Showcase Work– Connections– Recommendations

mason.wm.edu (757) 221-4100 9

LINKEDINStarting Point

– Your Professional Social Media Channel

Profile– Professional Photo– Engaging Title– Results– Showcase Work– Connections– Recommendations

mason.wm.edu (757) 221-4100 10

LINKEDINStarting Point

– Your Professional Social Media Channel

Profile– Professional Photo– Engaging Title– Results– Showcase Work– Connections– Recommendations

mason.wm.edu (757) 221-4100 11

LINKEDINStarting Point

– Your Professional Social Media Channel

Profile– Professional Photo– Engaging Title– Results– Showcase Work– Connections– Recommendations

mason.wm.edu (757) 221-4100 12

LINKEDINStarting Point

– Your Professional Social Media Channel

Profile– Professional Photo– Engaging Title– Results– Showcase Work– Connections– Recommendations

mason.wm.edu (757) 221-4100 13

LINKEDINStarting Point

– Your Professional Social Media Channel

Profile– Professional Photo– Engaging Title– Results– Showcase Work– Connections– Recommendations

mason.wm.edu (757) 221-4100 14

LINKEDINStarting Point

– Your Professional Social Media Channel

Profile– Professional Photo– Engaging Title– Results– Showcase Work– Connections– Recommendations

mason.wm.edu (757) 221-4100 15

FACEBOOK & TWITTER

Facebook– Personality– Limited info

Twitter– Thought leadership– Expertise– Engagement

Other Channels

mason.wm.edu (757) 221-4100 16

THOUGHT LEADERSHIP

mason.wm.edu (757) 221-4100 17

VideoBlogging

mason.wm.edu (757) 221-4100 18

AMPLIFICATION

Influencers

Publications

mason.wm.edu (757) 221-4100 19

QUICK RECAP• Appearance• Cleanup• Social Media

• Thought Leadership

• Amplification

mason.wm.edu (757) 221-4100 20

Thank you