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SocialMediaforPersonalBrandingandCareerAdvancement
LizNeeley,@lizneeleyMónicaFeliú-Mójer,@moefeliuYaiharaFor;sSan;ago,@yfor;ss
Thursday,October28th,2015SACNASNa;onalConferenceNa;onalHarbor,Maryland
#SACNAS2015
WorkshopAgenda• Firstpart:
– ImportanceofSocialMedia– SocialMediaBasics– CareerAdvancement– PersonalBranding
• Secondpart:– Panel:Challengesandopportuni;es
ImportanceofSocialMedia• Ac;vevoice• Bridgetoopportuni;es• AccessConnec;ons/Networking/Collaborators• ProfessionalBrand• Findcommuni;es• Beingpresent• MakesyouabeWercommunicator
Todaywewillfocuson:
Tweet, retweet and engage with us!
YaiharaFor;s-San;ago,PhD
@yfor;ss
MónicaFeliú-Mójer,PhD
@moefeliu
LizNeeley,MS
@lizneeley
Image credit: CC BY-NC 2.0 Tamsin Mar9n
@ = username
# = hashtag = favorite
= retweet
Image credit: CC BY-NC 2.0 Jus9n Baeder
CareerAdvancement:Crea7ngContent
• Developavoice• Makeitaboutyourniche/exper;se• Engagewithfollowers,expertsandinfluen;alpeople
• Understandtrends(#’s)• Sharecontentfromreputablesources/people
CareerAdvancement:Finding/Crea7ngCommuni7es
• Findcommuni;esofinterest– #BLACKandSTEM– #La;noandSTEM– #Na;veScience– #WomeninSTEM
• Counterisola;on• Strengthinnumbers
CareerAdvancement:Networking
• Visibility• Youcouldbeiden;fyasacontentexpert• Invita;ontoevents• Giveyouaccesstootherprofessionals
– Accountability
CareerAdvancement:Connec7ngwithOpportuni7es
• Speakingengagements• Partoftheconvofromafar• Learnaboutresourcesfaster• Learnaboutwhatotherprofessionalsaredoing– Conferences,fellowships,fundingopportuni;es
Personal/ProfessionalBranding
• Greatwaytoshowyourcommunica;onskills• Gecngknownatconferences
– SACNASisagreatplacetostart!• Manyjobs,andlabshavetwiWeraccounts• Replicateyourbrandiden;tyfromplaformtoplaform
TwiWerE;queWe
Bemindfulofyourposts• Privacy,privacy,privacy• Keepitclassy• Googleyourself• Beyourowneditor
Feliú-Mójer tweets in Spanish and English
Swears occasionally
Harvard graduate a passionate advocate for
STEM, diversity and education
Co-leads organization engaging Hispanic
scientists with science education and communication
Find/followInfluencersandLeaders
Scien;stsandcoolpeopletoengageonTwiWer
GroupExerciseGroupsof4-5Answeranddiscusstheques;onsbelow:• Whatdoyouwanttogetoutofsocialmedia?• Howcouldyoureachthatgoalstar;ngtoday?
Iwanttostarttoday,whatshouldIdo?
• StartatSACNAS– Usethe#SACNAS2015– Findsocialmediastreetteam– Lookforspeakersatsessionsandmainevents(Keynote,etc..)
– GettheconferenceApp
Take;metorespond,don’tjustreact!
Havefun!