NEW Leadership Academy May 2013 - Creating an influential brand with Social Media

Creating an Influential Brandwith Social MediaNEW Leadership Academy

Class 3 | May 2, 2013

Kathy BayertVP, Learning and Advisory ServicesNetwork of Executive Women

Welcome new sponsors!

• Has traveled widely in Europe, North America,Asia Pacific and the Middle East to deliverkeynotes and workshops for women’sconferences, associations andcorporate women’s initiatives.

Jo MillerCEOWomen’s Leadership Coaching, Inc.

NEW Leadership AcademyFirst Semester: Building Your Network

•Navigate Your Organization with Savvy•Building Relationships of Trust•Creating an Influential Brandwith Social Media•Ask an Executive Anything

Christopher "Duffy" FronProgram Director – Practitioner OutreachIBM

• Leads worldwide developer marketingacross IBM.

• His mission includes educating and training10,000 technical IBMers on social media tools,getting them engaged in the extended customerconversation.

• Created and is managing the Blue Galaxy, anIBM Community to engagepractitioners through social media.

• Previously worked on Linux, Eclipse,WebSphere, Tivoli, Lotus and even IntelligentVending.

• Received his Master of InternationalManagement degree from Thunderbird andMaster of Business Administration degree fromArizona State University.

• Enjoys mountain biking, snorkeling,brewing and traveling.

Christopher "Duffy" FronProgram Director – Practitioner OutreachIBM

Holly PavlikaSVP StrategyCollective Bias

• Collective Bias is a social shopper mediacompany that weaves organic social contentinto engaging, real-life stories.

• Founder of MOMentumNation, inspiring today’sever-evolving social media-connected mom.

• Was Executive Creative Director and ManagingDirector at Big Fuel, a socialmedia agency.

Holly PavlikaSVP StrategyCollective Bias

• Combines her experience as a mother with awealth of business and digital expertise.

• Authored several white papers and contributesregularly to MediaPost Engage: Moms.

• Active with Every Mother Counts and TheGlobal Poverty Project and as a United NationsFoundations Shot@Life Championand Mentor.

#NEWacademy

Creating an Influential Brandwith Social MediaIn this webinar:

I.Building an influential brandII.Managing your online presenceIII.Cultivating influential networksthrough social media

I. Building an Influential Brand

Why is it important tohave a personal brand?

A personal brand matters inbusiness; it can be the

differentiator whensomeone is looking at two

great resumes.Your personal brand stayswith you for life and from

job to job.

Life isn’t aboutfinding yourself.

Life is aboutcreating yourself.

(unknown)

Your brand differentiatesyou, and sets you apart

from others.It is the truest reflection of

who you are – the sum of allpast and present positions,

education and lifeexperiences.

What is your personalbrand, and how did youcome up with it?

Duffy’s brand

“Problem solver. Turn around agentaka ‘fixer’. Technologist. Worldly.”

Holly’s brand

“Founder of MOMentumNation, whichstrives to be a change agent inspiringand motivating today’s ever-evolvingNetworked Mom.”

3 essential elements of agreat personal brand

3 stages of building aninfluential brand

What are thecharacteristics of aninfluential personalbrand?

• Dependable, trustworthy• Genuine, authentic• Thought leadership, subject

matter expertise• Humor, wit,

entertainment value

What are some steps tobuild an influentialbrand?

• Find your topic• Figure out what you’re passionate

about• People connect through emotion• Find your brand’s pillars• Consistency of messaging

is key• Patience!

II. Managing Your OnlinePresence

How have you usedsocial media and otheronline channels to buildyour brand?

IBMbusiness

IBMbusiness

Businessrelated

Businessrelated

PersonalPersonal

30%30%

30%30%

30%30%

about.meabout.me

Holly’s blogHolly’s blog

What strategies do yourecommend for usingeach social media siteeffectively?

What are the dos anddon’ts of managingone’s online presence?

DO:• ID your goals• Recognize the personal and

professional value• Be social with purpose• Share your experience• Build your reputation• Enable others• Speak for yourself• Respect copyright, laws

and other people• Add value

DON’T:•Pick fights•Feed the trolls

DON’T:•Pick fights•Feed the trolls

Manage your online presence

DO:•Find your topic and beconsistent•Be on several channels•Include photos and video•Have patience•Put a Google Alert on yourself

DON’T:•Be afraid to beyourself•Be afraid to askopinions

DON’T:•Be afraid to beyourself•Be afraid to askopinions

Manage your online presence

III. Cultivating influentialnetworks through socialmedia

Is it possible toleverage social mediato create an influentialreal-world network?How?

As a working mother,when do you have achance to network if

you can’t go for a drinkafter work?

Through social media,Holly has:

•Spoken with congressmen and women•Spoken to the heads of social mediawith McDonalds and Toys ‘R’ Us•Traveled to Tanzania as a UNShot@Life champion and mentor•Built an influential advisory board

It is mind-bogglingwhat you can achievethrough the power of

social media.

I rarely give out businesscards any more.

Creating an Influential Brandwith Social MediaIn this webinar:

I.Building an influential brandII.Managing your online presenceIII.Cultivating influential networksthrough social media

Q&A

Recommended

Life isn’t about finding yourself.Life is about creating yourself.

By Holly Pavlikawww.momentumnation.com/life-

isnt-about-finding-yourself-life-is-about-creating-yourself/

The Brand Called YouBy Tom Peters

www.fastcompany.com/28905/brand-called-you

Closing thought

•Duffy Fron

•Holly Pavlika

Facebookfacebook.com/newnational

LinkedInnewonline.org/linkedin

Twittertwitter.com/newnational

YouTubenewonline.org/youtube

Regional networksnewonline.org/connect

Let’s stay connected

Ask an Executive AnythingNEW Leadership Academy

Class 4 | June 6, 2013

Submit your questions tojo@womensleadershipcoaching.com

ShareRecording and handouts atnewonline.org/studyhall

ContactKathy Bayertkbayert@newonline.org

Jo Millerinfo@womensleadershipcoaching.com

Discussion questions•What is your personal brand?

•Which social media sites do you use?How?

•How are you managing your onlinepresence?

•How will you use social media to build aninfluential network?

Handouts and recordings atnewonline.org/studyhall