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Your online presence is a powerful tool for both networking and strengthening your personal brand. Read this presentation and learn to position yourself online as an expert, build an online brand that supports your career goals and manage your digital footprint. Includes tips for leveraging social media to create an influential real-world network.
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Creating an Influential Brandwith Social MediaNEW Leadership Academy
Class 3 | May 2, 2013
Kathy BayertVP, Learning and Advisory ServicesNetwork of Executive Women
Welcome new sponsors!
• Has traveled widely in Europe, North America,Asia Pacific and the Middle East to deliverkeynotes and workshops for women’sconferences, associations andcorporate women’s initiatives.
Jo MillerCEOWomen’s Leadership Coaching, Inc.
NEW Leadership AcademyFirst Semester: Building Your Network
•Navigate Your Organization with Savvy•Building Relationships of Trust•Creating an Influential Brandwith Social Media•Ask an Executive Anything
Christopher "Duffy" FronProgram Director – Practitioner OutreachIBM
• Leads worldwide developer marketingacross IBM.
• His mission includes educating and training10,000 technical IBMers on social media tools,getting them engaged in the extended customerconversation.
• Created and is managing the Blue Galaxy, anIBM Community to engagepractitioners through social media.
• Previously worked on Linux, Eclipse,WebSphere, Tivoli, Lotus and even IntelligentVending.
• Received his Master of InternationalManagement degree from Thunderbird andMaster of Business Administration degree fromArizona State University.
• Enjoys mountain biking, snorkeling,brewing and traveling.
Christopher "Duffy" FronProgram Director – Practitioner OutreachIBM
Holly PavlikaSVP StrategyCollective Bias
• Collective Bias is a social shopper mediacompany that weaves organic social contentinto engaging, real-life stories.
• Founder of MOMentumNation, inspiring today’sever-evolving social media-connected mom.
• Was Executive Creative Director and ManagingDirector at Big Fuel, a socialmedia agency.
Holly PavlikaSVP StrategyCollective Bias
• Combines her experience as a mother with awealth of business and digital expertise.
• Authored several white papers and contributesregularly to MediaPost Engage: Moms.
• Active with Every Mother Counts and TheGlobal Poverty Project and as a United NationsFoundations Shot@Life Championand Mentor.
#NEWacademy
Creating an Influential Brandwith Social MediaIn this webinar:
I.Building an influential brandII.Managing your online presenceIII.Cultivating influential networksthrough social media
I. Building an Influential Brand
Why is it important tohave a personal brand?
A personal brand matters inbusiness; it can be the
differentiator whensomeone is looking at two
great resumes.Your personal brand stayswith you for life and from
job to job.
Life isn’t aboutfinding yourself.
Life is aboutcreating yourself.
(unknown)
Your brand differentiatesyou, and sets you apart
from others.It is the truest reflection of
who you are – the sum of allpast and present positions,
education and lifeexperiences.
What is your personalbrand, and how did youcome up with it?
Duffy’s brand
“Problem solver. Turn around agentaka ‘fixer’. Technologist. Worldly.”
Holly’s brand
“Founder of MOMentumNation, whichstrives to be a change agent inspiringand motivating today’s ever-evolvingNetworked Mom.”
3 essential elements of agreat personal brand
3 stages of building aninfluential brand
What are thecharacteristics of aninfluential personalbrand?
• Dependable, trustworthy• Genuine, authentic• Thought leadership, subject
matter expertise• Humor, wit,
entertainment value
What are some steps tobuild an influentialbrand?
• Find your topic• Figure out what you’re passionate
about• People connect through emotion• Find your brand’s pillars• Consistency of messaging
is key• Patience!
II. Managing Your OnlinePresence
How have you usedsocial media and otheronline channels to buildyour brand?
IBMbusiness
IBMbusiness
Businessrelated
Businessrelated
PersonalPersonal
30%30%
30%30%
30%30%
about.meabout.me
Holly’s blogHolly’s blog
What strategies do yourecommend for usingeach social media siteeffectively?
What are the dos anddon’ts of managingone’s online presence?
DO:• ID your goals• Recognize the personal and
professional value• Be social with purpose• Share your experience• Build your reputation• Enable others• Speak for yourself• Respect copyright, laws
and other people• Add value
DON’T:•Pick fights•Feed the trolls
DON’T:•Pick fights•Feed the trolls
Manage your online presence
DO:•Find your topic and beconsistent•Be on several channels•Include photos and video•Have patience•Put a Google Alert on yourself
DON’T:•Be afraid to beyourself•Be afraid to askopinions
DON’T:•Be afraid to beyourself•Be afraid to askopinions
Manage your online presence
III. Cultivating influentialnetworks through socialmedia
Is it possible toleverage social mediato create an influentialreal-world network?How?
As a working mother,when do you have achance to network if
you can’t go for a drinkafter work?
Through social media,Holly has:
•Spoken with congressmen and women•Spoken to the heads of social mediawith McDonalds and Toys ‘R’ Us•Traveled to Tanzania as a UNShot@Life champion and mentor•Built an influential advisory board
It is mind-bogglingwhat you can achievethrough the power of
social media.
I rarely give out businesscards any more.
Creating an Influential Brandwith Social MediaIn this webinar:
I.Building an influential brandII.Managing your online presenceIII.Cultivating influential networksthrough social media
Q&A
Recommended
Life isn’t about finding yourself.Life is about creating yourself.
By Holly Pavlikawww.momentumnation.com/life-
isnt-about-finding-yourself-life-is-about-creating-yourself/
The Brand Called YouBy Tom Peters
www.fastcompany.com/28905/brand-called-you
Closing thought
•Duffy Fron
•Holly Pavlika
Facebookfacebook.com/newnational
LinkedInnewonline.org/linkedin
Twittertwitter.com/newnational
YouTubenewonline.org/youtube
Regional networksnewonline.org/connect
Let’s stay connected
Ask an Executive AnythingNEW Leadership Academy
Class 4 | June 6, 2013
Submit your questions [email protected]
Discussion questions•What is your personal brand?
•Which social media sites do you use?How?
•How are you managing your onlinepresence?
•How will you use social media to build aninfluential network?
Handouts and recordings atnewonline.org/studyhall
