Insurance and social media

By Aldo Ballabio

Insurance and Social Media

In the next slides I will include a brief introduction about myself and about my personal brand.

Introduction

Where I come from…

Which part of Italy?

• I started at the “Sacro Cuore” High School in Naples, Italy. I graduate in the class of 2006.

Where I went to school?

• I moved up in the Northern part of Italy, where I could ski for the Italian National team for 2 years.

• Raced European Cup and I had a couple of starts in the World Cup ski circuit.

After graduate from HS…

• After that my professional ski career was over. I moved to the USA in Salt Lake City, UT for skiing and study Marketing at the University of Utah.

Utah

However, after a good offer from the University of Nevada, Reno I decided to move here in the Tahoe area.

Nevada

I’m currently pursuing my bachelor degree in Marketing with a minor in Spanish.

University of Nevada, Reno

Senior graduating in December 2012…

Worked as a manage at the Sugar Bowl Academy Ski Team.

Work experience

Insurance Agent at Milano Assicurazioni

• I currently have my blog where I’m focusing in Insurance and Social Media.

• I also compare the different strategies that the insurances from the USA are applying compare to the rest of the world.

Blogging

• I started this blog because the Insurance industry is something that always got my interest.

• In the insurance industry the use of social media is very minimal so I wanted to post some thoughts about it.

Why did I start my blog?

So what this blog is about……

Is about social media and insurance!

• Facebook doubled since 2008

• Twitter doubled since 2009

• The life stream age

Consumer generated content

Opportunity to communicate!

• More messages in more places

• Attract and it does not detract

• Build communities and not databases

• Google love social media

• 24/7

• Build frequency more efficiently and dynamically

Why Should we use social media?

• Generate relationships

• Show passion

• Build awareness

• Be Interesting

• Demonstrate honesty

How can we use those Social Media?

• Social networking (Facebook)

• Blogs (word press, Blogger)

• Peer to peer sharing (YouTube)

• Peer to peer review (Yelp)

• Research (Google)

Types of Social Media

• Recruiting

• Branding

• Call to action

• Entertainment

• Networking

• Marketing research

Why do we use Social Media For…

Allstate Insurance on Google +

Some Companies are already use Social Media

Allstate Facebook

• Branding as the experts

• Developing relationships

• Retweting, interacting

What are those brands doing on social media?

• Use the social medias to obtain a better interaction

Focus on relationship building between people

• Number of new relationships

• Traffic to website

• Decrease expenses

• Increase revenue

Measure effectiveness

• Be careful on what you say

• Focus on consultative selling

Some Tips on how most of companies succeed