“CRAZY GOLF” – SOCIAL STRATEGY FOR INSURANCE COMPANIES

Go where users are Highly measurable Prolific Targeting tools Permission Marketing Paid & Natural Engagement Opportunities Entertained customers more likely to

recommend a brand Promote Company via subtly-branded

content

.

FREE CONTENT

HIGHLY MEASURABLE

PERMISSION MARKETING

PAID ADS + INCLUSION

GOLF + BRANDS – MERCEDES-BENZ (LAUNCHED 2011)

GOLF + BRANDS – ALLIANZ (LAUNCHED 2013)

GOLF + FUN – MEMES (LAUNCHED 2012)

GOLF + FUN – NEWS UPDATES (LAUNCHED 2007 !!!!)

OLD MUTUAL – SA (LAUNCHED 2007 !!!!)

OLD MUTAL SA = DOING GREAT!BEST WEEK EVER WAS ONLY LAST MONTH – FB IS MORE ZIETGIEST THAN EVER.

OM BRANDED TABS TO ENGAGE WITH CUSTOMERS- EXAMPLE TAB BELOW (PLEASE IGNORE THE CONTENT ON THIS EXAMPLE. MERELY HERE TO SHOW YOU HOW BRANDING CAN BE SEWN INTO PAGES VIA TABS)

WE CAN BEAT THE ALGOS

Facebook choose to show new posts based on a number of factors….the main one being “engagement”

The most engaging content is entertainment content, which is highlyShareable, and most adept at overcoming Facebook’s EdgeRank algo.

We can beat the algos through curated, serendipitious but entertaining content.

No longer is SEO your aim. EdgeRank is. You might also make note of the Two links below.

• “Facebook EdgeRank ” http://www.whatisedgerank.com/ • “Newsfeed Algo Updated” Marketers Must Try Harder

AND FINALLY…..IF YOU BREAK 100, WATCH YOUR

GOLF. IF YOU BREAK 80, WATCH YOUR BUSINESS.