Auto Insurance Brands on Social Media Q4 2015

Top AutoInsuranceBrands Social Media Report

Oct 01 2015 - Dec 31 2015

Top Auto Insurance Brands: Social Media Report

This report looks at how the

Top Auto Insurance Brands

Performed on social media between

October 1st – December 31st, 2015

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Farmers Insurance had the largest fan base of 2,161,604 while Nationwide Insurance showed the highest fan growth of

9.76%.

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

0K 500K 1,000K 1,500K 2,000K 2,500K

Gro

wth

%

Number of Fans

State Farm Nationwide Insurance Progressive Geico

The Hartford Liberty Mutual All State USAA

Amica Mutual Farmers Insurance Esurance

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AmicaMutual

NationwideInsurance

USAA LibertyMutual

State Farm FarmersInsurance

All State Geico The Hartford Esurance Progressive

United States Philippines Countries < 2% Mexico Canada

Malaysia Indonesia Other Countries Italy United Kingdom

Fans - Geography

Esurance had the highest PTAT of 5.97% as a percentage of its average number of Fans during this time period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

0K 500K 1,000K 1,500K 2,000K 2,500KPe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fan

s)

Average Number of Fans

Nationwide Insurance State Farm Geico Progressive The Hartford Liberty Mutual All State USAA Amica Mutual Farmers Insurance Esurance

Conversations

Geico published the greatest number of posts (181). Esurance had the highest average engagement, with a score of

797.

0 20 40 60 80 100 120 140 160 180 200

0 100 200 300 400 500 600 700 800 900

State Farm

Nationwide…

Progressive

Geico

The Hartford

Liberty Mutual

All State

USAA

Amica Mutual

Farmers…

Esurance

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

State Farm received the most number of Likes (457,211), Esurance got the most number of Comments (10,848) and

State Farm had the most number of Shares (39,687).

0K 50K 100K 150K 200K 250K 300K 350K 400K 450K 500K

Nationwide Insurance

State Farm

The Hartford

Geico

Progressive

Liberty Mutual

All State

Amica Mutual

USAA

Farmers Insurance

Esurance

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsEsurance

30-DEC-15, WED 12:58PM

1 part white vinegar + 3 parts water in a spray bottle = your own anti-frost spray. Spray your windo ..

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 2,148 134 2,430 Positive

Esurance

14-DEC-15, MON 5:44PM

Esurance shared San Francisco 49ers's photo.

Esurance

06-DEC-15, SUN 9:00AM

It's on, San Francisco 49ers Faithful. Visit www.faithful49.com to learn how you could earn yards an ..

ENGM

T.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 25,027 324 0 Positive

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 38,156 405 2,066 Positive

http://www.facebook.com/10552287399/posts/10153780131597400



Most Engaging Brand PostsNationwide Insurance

29-NOV-15, SUN 8:30PM

Just casually throwing down the neighborhood gauntlet. #NBD #PeytonManning

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 21,600 1,065 7,070 Positive

Esurance

17-NOV-15, TUE 12:56PM

For the first time in team history, the 49ers Faithful have a chance to receive this exclusive 49ers jacket.

State Farm

16-NOV-15, MON 11:18AM

Being retired doesn’t mean life gets boring. Tips for #winning via the #GoldenGirls: st8.fm/2UQ

ENGM

T.


S

SENTIMENT

1,000 12,818 446 1,062 Positive

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 55,691 1,121 2,870 Positive




USAA's Facebook Page saw the highest number of Fan posts (3,118).

0 500 1000 1500 2000 2500 3000 3500

State Farm


Progressive

Geico

The Hartford

Liberty Mutual

All State

USAA

Amica Mutual

Farmers Insurance

Esurance

Number of Fan Posts

Fan Posts

Amica Mutual received the highest percentage of Positive Sentiment (72.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

State Farm


Progressive

Geico

The Hartford

Liberty Mutual

All State

USAA

Amica Mutual

Farmers Insurance

Esurance

Negative Neutral Positive

Sentiment Analysis

USAA responded to the highest percentage of Fan posts (75.72%).

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

0 100 200 300 400 500 600 700 800

% o

f F

an

Po

sts

Bra

nd

Resp

on

ded

to

Average Response Time (mins)

State Farm Nationwide Insurance Progressive Geico The Hartford Liberty Mutual

All State USAA Amica Mutual Farmers Insurance Esurance

Brand Responses

Geico published the most with 181 posts, among the brands in Auto Insurance.

7%

9%

4%

14%

11%

17%

8%

8%

11%

2% 9%

Farmers Insurance Amica Mutual Progressive Esurance USAA Geico The Hartford State Farm All State Liberty Mutual Nationwide Insurance

Share Of Voice – Volume of Posts

State Farm received the largest volume of Likes (457,211), among the brands in Auto Insurance.

1%1%0%

33%

12%

0%

3%

45%

1% 1%

3%


Share Of Voice – Likes

Esurance received the largest volume of Comments (10,848), among the brands in Auto Insurance.

1% 3% 2%

30%

23%

4%2%

24%

3%3%

5%


Share Of Voice – Comments

State Farm received the largest volume of Shares (39,687), among the brands in Auto Insurance.

5%

0%

3%

28%

18%

1%

3%

30%

4%

1%

7%


Share Of Voice – Shares

During this time period, #SkiSpec 2016 was the most engaging run by The Hartford. Esurance published the most (18) in

its #AwardWorthy campaign.

0 2 4 6 8 10 12 14 16 18 20

0 100 200 300 400 500 600 700 800 900

#TrickShotChallenge(St…

#EBONYPower2015(N…

#KeysToProgress(Prog…

#momversations(Geico)

#SkiSpec 2016(The…

#LibertyforAll(Liberty…

#UsherLiveAllstate(All…

#MLKMarch(USAA)

NO DATA(Amica Mutual)

#FIO16(Farmers…

#AwardWorthy(Esurance)

Number of Posts

Engagement Score


Campaign Comparison

Analysis of

All StateFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

456,564 4,632 1.02%United

States

All State

Engagement Score Total Fan Posts

167 1,101

Total Posts Brand Response Rate

113 32.88%

Total Likes Avg. Reply Time

8,053 12 hrs, 3 mins

Total Comments General Sentiment

916 Neutral

Total Shares

5,685

BRAND POSTS FAN POSTS

Brand Overview

449K

450K

451K

452K

453K

454K

455K

456K

457K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

456,564

New Fans

4,632

Engagement

0

250

500

750

1,000

All State had an average engagement score of 167 and a highest of 894.

Community Analysis

All State fans are largely from United States followed by Puerto Rico.

Distribution of Fans

0K 50K 100K 150K 200K 250K 300K 350K 400K 450K 500K

United States

Puerto Rico

India

Canada

Mexico

United Kingdom

Philippines

Pakistan

Nigeria

0

1

1

2

2

3

3

4


Brand Posts

Top keywords used Frequency

tips 17

season 11

Halloween 10

holiday 9

safe 8

24%

76%

Brand Participation Brand Non Participation

47%

19%

34%

Posititve Negative Neutral

Brand Posts - Engagement

All State responded to 23 conversations generated by the 95 Posts they published.

All State receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

11-NOV-15, WED 9:00AM

To the brave men and women who have served our country: thank you.

ENGMT

.


S

SENTIMENT

894 1,488 16 595 Positive

06-DEC-15, SUN 11:02AM

From adopting a little girl to moving closer to relatives, see how 2015 has been a year of firsts fo ..

31-DEC-15, THU 9:00AM

Here’s to an amazing 2016 filled with exciting firsts of all kinds! #HeresToFirsts #NYE

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

657 352 318 165 Positive

ENGMT

.


S

SENTIMENT

466 282 8 179 Uncategorized

NO IMAGE NO IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50 60 70 80

0 50 100 150 200 250

Videos

Photos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 50 100 150 200 250 300

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Allstate Insurance 420

time 165

insurance 165

years 164

claim 163

User Posts

0

5

10

15

20

25

30

35

40

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

All State responded to 362 conversations generated by the 1,101 Posts fans published.

All State appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

33%

67%


26%

24%

50%


Most of All State posts were around 'Others', and posts around 'Like This Posts' received the highest engagement.

Content Intel

0 2 4 6 8 10 12 14

0 50 100 150 200 250 300 350 400

Insurance Policy

Brand News

Career/Job Offerings

Others

Like This Posts

Question

Promotions/Offers

Contest

Corporate Social…

Facebook App

Ad Campaigns

Events/Conferences

Number of Posts

Engagement Score


In All State Posts about Insurance, Insurance Tips/Advice posts received the highest engagement.

In All State Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel

About Insurance About General Happenings

0 10 20 30

0 50 100 150 200

Research Data

Sector News

Others

Insurance Tips/Advice

Question

Health Care Advice

Like…

Number of Posts

Engagement Score


0 10 20 30

0 100 200 300

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Oct 01, 2015 - Dec 31, 2015

0 2 4 6 8

0 100 200 300 400

#UsherLiveAllstate

#HeresToFirsts

#Thanksgiving 2015(TG)

Number of Posts

Engagement Score


0 5 10 15 20

0 50 100 150 200 250

#UsherLiveAllstate

#HeresToFirsts

#Thanksgiving 2015(TG)

Number of Posts

Engagement Score


Analysis of

GeicoFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

436,083 4,856 1.13%United

States

Geico


28 2,129


181 35.18%


1,737 14 mins


1,407 Neutral

Total Shares

780


Brand Overview

428K

429K

430K

431K

432K

433K

434K

435K

436K

437K


Fan Growth

Total Fans

436,083

New Fans

4,856

Engagement

0

250

500

Geico had an average engagement score of 28 and a highest of 274.

Community Analysis

Geico fans are largely from United States followed by Mexico.

Distribution of Fans

0K 50K 100K 150K 200K 250K 300K 350K 400K 450K

United States

Mexico

Canada

India

Puerto Rico

Brazil

Philippines

United Kingdom

Germany

Norway

0

1

2

3

4

5

6

7

8


Brand Posts


TipOfTheWeek 16

car insurance 14

GEICO auto insurance 13

Facebook page 13

alumni associations 12

24%

76%


40%

24%

36%



Geico responded to 43 conversations generated by the 181 Posts they published.

Geico receives more positive than negative vibes from comments on their Posts.



28-DEC-15, MON 1:53PM

You know when that cell phone rings, it can only mean one thing.

ENGMT

.


S

SENTIMENT

460 38 36 178 Neutral

02-NOV-15, MON 10:46AM

Age is just a number (to rub in everyone else's face).

21-DEC-15, MON 4:33PM

Sometimes it's really not a good time to talk to your mom...

ENGMT

.


288 42 109 51 Positive

ENGMT

.


S

SENTIMENT

269 32 17 90 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE






0 20 40 60 80 100 120

0 20 40 60 80 100 120 140

Links

Plain Text

Videos

Photos

Polls

Number of Posts

Engagement Score


0 10 20 30 40 50

0 20 40 60 80 100

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Geico 972

Peter Pan

commercial

417

time 294

company 289

commercial 273

User Posts

0

10

20

30

40

50

60

70

80

90


19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec


Geico responded to 749 conversations generated by the 2,129 Posts fans published.

Geico appears to participate more when Fan conversations have greater negative vibes than positive.



35%

65%


25%

29%

46%


Most of Geico posts were around 'Promotions/Offers', and posts around 'Ad Campaigns' received the highest

engagement.

Content Intel

0 5 10 15 20 25 30

0 20 40 60 80 100 120 140 160 180

Insurance Policy

Brand News


Others

Like This Posts

Question

Promotions/Offers

Contest

Corporate Social…

Facebook App

Ad Campaigns

Events/Conferences

Number of Posts

Engagement Score


In Geico Posts about Insurance, Insurance Tips/Advice posts received the highest engagement.

In Geico Posts about General Happenings, the category Entertainment received the highest engagement.

Content Intel


0 10 20 30 40

0 5 10 15

Research Data

Sector News

Others


Question

Health Care Advice

Like…

Number of Posts

Engagement Score


0 10 20 30 40 50

0 10 20 30 40 50

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score



Oct 01, 2015 - Dec 31, 2015

0 2 4 6

0 10 20 30

#momversations

#StripAtNight

Halloween 2015

Number of Posts

Engagement Score


0 2 4 6 8

0 20 40 60

#momversations

#StripAtNight

Halloween 2015

Number of Posts

Engagement Score


Analysis of

State FarmFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

1,825,362 10,344 .57%United

States

Mostly Young, Male and

Attached.

State Farm


659 2,059


82 26.57%


457,211 3 hrs, 54 mins


8,822 Neutral

Total Shares

39,687


Brand Overview

1,808K

1,810K

1,812K

1,814K

1,816K

1,818K

1,820K

1,822K

1,824K

1,826K

1,828K


Fan Growth

Total Fans

1,825,362

New Fans

10,344

Engagement

0

250

500

750

1,000

1,250

State Farm had an average engagement score of 659 and a highest of 1000.

Community Analysis

State Farm fans are mostly Young, Male and Attached. State Farm fans are largely from United States followed by Indonesia.

Fan Demographics Distribution of Fans

57%

43%

male female

0% 10% 20% 30% 40% 50%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K 1,000K 1,200K

United States

Indonesia

Philippines

Mexico

Malaysia

United Kingdom

Canada

India

Australia

Japan

0

1

1

2

2

3

3

4


Brand Posts


GoodNeighbors 16

Aaron Rodgers 6

safe 6

Drive2N2 4

st8.fm/SFGoodNeighbor

s

4

28%

72%


84%

11%

5%



State Farm responded to 23 conversations generated by the 82 Posts they published.

State Farm receives more positive than negative vibes from comments on their Posts.



16-NOV-15, MON 11:18AM

Being retired doesn’t mean life gets boring. Tips for #winning via the #GoldenGirls: st8.fm/2UQ

ENGMT

.


S

SENTIMENT

1,000 55,691 1,121 2,870 Positive

08-NOV-15, SUN 11:15AM

Nothing beats bonding time with grandkids. These fun activities can help keep you close. http://st8. ..

08-OCT-15, THU 12:30PM

Dogs are more than man’s best friend -they're family! #GoodNeighbors http://st8.fm/alldogs

ENGMT

.


1,000 46,827 894 4,723 Positive

ENGMT

.


S

SENTIMENT

1,000 51,593 497 4,414 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE






0 5 10 15 20 25 30 35 40

0 200 400 600 800 1,000

Links

Videos

Photos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



State Farm 1398

years 366

claim 322

time 317

insurance 274

User Posts

0

10

20

30

40

50

60


19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec


State Farm responded to 547 conversations generated by the 2,059 Posts fans published.

State Farm appears to participate more when Fan conversations have greater positive vibes than negative.



27%

73%


29%

22%

49%


Most of State Farm posts were around 'Others', and posts around 'Ad Campaigns' received the highest engagement.

Content Intel

0 5 10 15 20 25

0 200 400 600 800 1000 1200

Insurance Policy

Brand News


Others

Like This Posts

Question

Promotions/Offers

Contest

Corporate Social…

Facebook App

Ad Campaigns

Events/Conferences

Number of Posts

Engagement Score


In State Farm Posts about Insurance, Insurance Tips/Advice posts received the highest engagement.

In State Farm Posts about General Happenings, the category Entertainment received the highest engagement.

Content Intel


0 5 10 15

0 200 400 600 800

Research Data

Sector News

Others


Question

Health Care Advice

Like…

Number of Posts

Engagement Score


0 5 10 15

0 500 1000 1500

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score



Oct 01, 2015 - Dec 31, 2015

0 1 2 3 4

0 100 200 300 400

#TrickShotChallenge

#Thanksgiving (TG)

Halloween 2015

Number of Posts

Engagement Score


0 1 2 3 4

0 100 200 300 400

#TrickShotChallenge

#Thanksgiving (TG)

Halloween 2015

Number of Posts

Engagement Score


Analysis of

Liberty MutualFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview


1,942,628 -2,783 -.14% WorldwideMostly Older, Female and

Attached.

Liberty Mutual


104 773


21 31.82%


7,847 7 hrs, 56 mins


1,080 Positive

Total Shares

1,163


Brand Overview

1,941K

1,942K

1,943K

1,944K

1,945K

1,946K

1,947K


Fan Growth

Total Fans

1,942,628

New Fans

-2,783

Engagement

0

250

500

750

Liberty Mutual had an average engagement score of 104 and a highest of 546.

Community Analysis

Liberty Mutual fans are mostly Older, Female and Attached. Liberty Mutual fans are largely from United States followed by Puerto Rico.


36%

64%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K

United States

Puerto Rico

Mexico

India

Brazil

Iran

Pakistan

Philippines

United Kingdom

0

1

1

2

2

3


Brand Posts


liberty 9

people 7

name 4

Liberty Mutual Express

Estimate

3

accident 3

95%

5%


100%

0% 0%



Liberty Mutual responded to 20 conversations generated by the 21 Posts they published.

Liberty Mutual receives more positive than negative vibes from comments on their Posts.



11-NOV-15, WED 8:30AM

This Veterans Day, we thank those who have and continue to serve and protect our country.

ENGMT

.


S

SENTIMENT

546 3,382 35 494 Positive

28-OCT-15, WED 9:30AM

129 years ago, the Statue of Liberty was dedicated in New York Harbor. Today, we celebrate all that ..

15-DEC-15, TUE 2:12PM

Happy Holidays from Liberty Mutual Insurance.

ENGMT

.


212 674 29 174 Positive

ENGMT

.


S

SENTIMENT

177 540 86 112 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE






0 5 10 15 20

0 50 100 150 200

Videos

Photos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 2 4 6 8

0 50 100 150 200 250

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Liberty Mutual

Insurance

362

commercials 146

company 140

years 125

customer 116

User Posts

0

5

10

15

20

25

30

35

40


19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec


Liberty Mutual responded to 246 conversations generated by the 773 Posts fans published.

Liberty Mutual appears to participate more when Fan conversations have greater positive vibes than negative.



32%

68%


46%

18%

36%


Most of Liberty Mutual posts were around 'Question', and posts around 'Insurance Policy' received the highest

engagement.

Content Intel

0 1 2 3 4 5 6 7

0 10 20 30 40 50 60 70 80 90

Insurance Policy

Brand News


Others

Like This Posts

Question

Promotions/Offers

Contest

Corporate Social…

Facebook App

Ad Campaigns

Events/Conferences

Number of Posts

Engagement Score


In Liberty Mutual Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel

About General Happenings

0 1 2 3 4

0 50 100 150 200 250 300 350

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score



Oct 01, 2015 - Dec 31, 2015

0 2 4 6 8

0 20 40 60

#LibertyforAll

New CarReplacement

#BidProtectionSweeps

Number of Posts

Engagement Score


0 2 4 6 8

0 20 40 60 80 100

#LibertyforAll

New Car Replacement

#BidProtectionSweeps

Number of Posts

Engagement Score


Analysis of

Farmers InsuranceFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview


2,161,604 -5,477 -.25%United

States

Mostly Older, Female and

Attached.

Farmers Insurance


95 572


74 19.76%


11,501 10 hrs, 19 mins


464 Neutral

Total Shares

7,267


Brand Overview

2,158K

2,159K

2,160K

2,161K

2,162K

2,163K

2,164K

2,165K

2,166K

2,167K

2,168K


Fan Growth

Total Fans

2,161,604

New Fans

-5,477

Engagement

0

250

500

Farmers Insurance had an average engagement score of 95 and a highest of 442.

Community Analysis

Farmers Insurance fans are mostly Older, Female and Attached.

Farmers Insurance fans are largely from United States followed by United Kingdom.


27%

73%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K

United States

United Kingdom

Canada

Philippines

Italy

India

Mexico

Germany

Australia

Trinidad And Tobago

0

1

1

2

2

3

3

4


Brand Posts


Life Insurance 20

holiday 9

Farmers 6

farme.rs/vote 5

SmartHack 5

16%

84%


59%

2%

39%



Farmers Insurance responded to 12 conversations generated by the 74 Posts they published.

Farmers Insurance receives more positive than negative vibes from comments on their Posts.



01-OCT-15, THU 12:44PM

Thank America’s Teachers is giving away five $100,000 grants to teachers across the country in our D ..

ENGMT

.


S

SENTIMENT

823 6,474 170 1,299 Positive

17-NOV-15, TUE 1:00PM

As your family grows and changes, your Life Insurance policy should too. http://farme.rs/6182BPH2p

08-OCT-15, THU 1:00PM

A devastating fire can happen to any household at any time. Read our fire prevention tips: http://fa ..

ENGMT

.


249 1,303 15 197 Positive

ENGMT

.


S

SENTIMENT

179 73 5 221 Uncategorized

NO

IMAGE

NO

IMAGE

NO

IMAGE






0 10 20 30 40 50 60

0 50 100 150 200

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 50 100 150 200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Farmers Insurance 375

company 104

insurance 58

Farmers 54

policy 53

User Posts

0

5

10

15

20

25

30

35

40

45

50


19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec


Farmers Insurance responded to 113 conversations generated by the 572 Posts fans published.

Farmers Insurance appears to participate more when Fan conversations have greater positive vibes than negative.



20%

80%


42%

14%

44%


Most of Farmers Insurance posts were around 'Insurance Policy', and posts around 'Corporate Social Responsibility'

received the highest engagement.

Content Intel

0 2 4 6 8 10 12 14

0 50 100 150 200 250

Insurance Policy

Brand News


Others

Like This Posts

Question

Promotions/Offers

Contest

Corporate Social…

Facebook App

Ad Campaigns

Events/Conferences

Number of Posts

Engagement Score


In Farmers Insurance Posts about Insurance, Like This/Engagement Oriented Posts posts received the highest engagement.

In Farmers Insurance Posts about General Happenings, the category Others received the highest engagement.

Content Intel


0 2 4 6 8

0 50 100 150 200

Research Data

Sector News

Others


Question

Health Care Advice

Like…

Number of Posts

Engagement Score


0 5 10 15

0 20 40 60 80 100

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score



Oct 01, 2015 - Dec 31, 2015 Entire Campaign

0 1 2 3

0 10 20 30 40

#FIO16

#GivingTuesday

#Halloween

Number of Posts

Engagement Score


0 2 4 6

0 10 20 30 40

#FIO16

#GivingTuesday

#Halloween

Number of Posts

Engagement Score


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