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LINKEDIN A NECESSARY COMPONENT TO TODAY’S JOBSEARCH. Find out what you should avoid doing on your LinkedIn page.
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ininLinked
© Copyright 2014, ResumeToReferral.com, All Rights Reserved
LinkedIn is a Registered Trademark ™ of LinkedIn Corporation
More Than 250 Million Profiles — An Estimated
200,000 New Profiles Are Being Created Daily
How to Use LinkedIn Wisely
IS LINKEDIN A NECESSARY
COMPONENT TO TODAY’S JOBSEARCH?�More Recruiters Using LinkedIn to Source Candidates
�Not All HR Managers Research Candidates Equally
�Hiring Volume/Size of Company Possibly Plays a Role
�How many of you have LinkedIn profiles?
�Does your hiring staff use LinkedIn to source talent
and prescreen candidates?
© Copyright 2014, ResumeToReferral.com, All Rights Reserved
LinkedIn is a Registered Trademark ™ to LinkedIn Corporation
� Connect job search activities with your network
� See which of your LinkedIn connections have
connections to companies with job openings
© Copyright 2014, ResumeToReferral.com, All Rights Reserved
LinkedIn is a Registered Trademark ™ to LinkedIn Corporation
WHERE LINKEDIN
+ JOBSEARCH ARE HEADED
� Example 1: Top job sites, such as SimplyHired (job
aggregator), are leveraging the power of LinkedIn
APPLY WITH LINKEDIN
PROFILE, NOT RESUME
� Example 2: “Apply With LinkedIn” feature; submit
LinkedIn page, not resume; already integrated into a
few select company websites
© Copyright 2014, ResumeToReferral.com, All Rights Reserved
LinkedIn is a Registered Trademark ™ to LinkedIn Corporation
ANSWERS TO YOUR QUESTIONS
� Should My LinkedIn Page Mimic My Resume?
Yes and no, and here’s why ...
© Copyright 2014, ResumeToReferral.com, All Rights Reserved
LinkedIn is a Registered Trademark ™ to LinkedIn Corporation
WHAT SHOULD YOUR
LINKEDIN PAGE AVOID?
�LinkedIn is the “Suit-Wearing” Cousin to Facebook
—Professional in Nature
—Used More for Career Development, Job Search, and
Personal Growth — post your cat videos on Facebook
instead.
�Maybe Avoid Posting Updates That are Personal (i.e.
Family, Political Views)
© Copyright 2014, ResumeToReferral.com, All Rights Reserved
LinkedIn is a Registered Trademark ™ to LinkedIn Corporation
APPROACH TO WRITING A
GREAT LINKEDIN SUMMARY?
� Use Call to Action(i.e. “I’m open to connecting” (LION);
include your email somewhere
In plain sight.)
� Just Like Resume —Use a Header & Taglines
� Include Keywords
� Use 1st Person or
3rd Person Content
� Use Character Map
Characters to Add
Visual Pizazz
© Copyright 2014, ResumeToReferral.com, All Rights Reserved
LinkedIn is a Registered Trademark ™ to LinkedIn Corporation
JOB EXPERIENCE —
DETAILED VS. BULLETS?
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LinkedIn is a Registered Trademark ™ to LinkedIn Corporation
�Bulleted Lists Seem to
Be the Preferred
Choice — provides
readers ability to skim
content
(BTW, there is a 2,000 character
limitation for job descriptions)
ADDITIONAL CATEGORIES?
© Copyright 2014, ResumeToReferral.com, All Rights Reserved
LinkedIn is a Registered Trademark ™ to LinkedIn Corporation
� Memberships/Organizations, Honors & Awards, Interests, Publications,
Certifications, Volunteer Work, Courses, Languages, Projects
RECOMMENDATIONS &
SKILLS ENDORSEMENTS
© Copyright 2014, ResumeToReferral.com, All Rights Reserved
LinkedIn is a Registered Trademark ™ to LinkedIn Corporation
Why? Most obvious reason is to validate your
knowledge, skills, and abilities.
�Online “Votes” or “Recommendation Comments”
�Written Recommendations Give Your LinkedIn Page
a “Voice”
ADJUST YOUR PRIVACY SETTINGS
© Copyright 2014, ResumeToReferral.com, All Rights Reserved
LinkedIn is a Registered Trademark ™ to LinkedIn Corporation
�Why? Simply Put — we don’t always want folks
seeing everything we do. =]
LET PEOPLE KNOW YOU STOPPED BY
© Copyright 2014, ResumeToReferral.com, All Rights Reserved
LinkedIn is a Registered Trademark ™ to LinkedIn Corporation
�Provoke invitation requests, communications, and could possibly invite job leads?
�There are good reasons to mark yourself anonymous too.
Yes!
SHOULD I BECOME AN OPEN
NETWORKER & CONNECT WITH ANYONE?
© Copyright 2014, ResumeToReferral.com, All Rights Reserved
LinkedIn is a Registered Trademark ™ to LinkedIn Corporation
Source: http://fox4kc.com/2014/02/26/senior-business-professionals-rude-rejection-email-to-job-seeker-goes-viral/
�Reasons to Connect
With Strangers—Deepens Your Network;
Increases Your # of 1st/2nd Degree
Connections
�Reasons Not to Connect
With Strangers—Some LinkedIn Profiles are Invalid
—Some Potential Connections Post
Too Much Stuff — Irrelevant Too
—Not Everyone Thinks Open
Networking is a Good Idea
WAYS TO BUILD YOUR NETWORK
� Search and Join Alumni Groups
� Start by Connecting With Friends, Colleagues, Former Employers, Family
Using InMail makes it easier to stay in
touch with folks you otherwise may not
� Don’t Just Join Groups, Enrich Those Groups Too
� Connect With Industry/Position-Specific Recruiters
� Be a Member of the OpenLink
Networker
According to LinkedIn, being an OpenLink member “allows anyone on LinkedIn to send you a message or job opportunity for free, without an introduction or InMail.
teena@resumetoreferral.com
© Copyright 2014, ResumeToReferral.com, All Rights Reserved
LinkedIn is a Registered Trademark ™ to LinkedIn Corporation
SHOULD YOU BECOME A
PREMIUM ACCOUNT HOLDER?
� Premium Account Holder Is Listed at The Top as a Featured Applicant
� Provides Deeper Access to “Who’s Viewed Your Profile”
� Guarantees Response to InMails; Get 10 InMailsPer Month with Jobseeker Plan
� Premium Badge for Jobseeker Shows in Search Results & Profile Page
� Get Salary Data$39.95/month investment as of 3/19/14
© Copyright 2014, ResumeToReferral.com, All Rights Reserved
LinkedIn is a Registered Trademark ™ to LinkedIn Corporation
APPLY FOR JOBS
� Advanced Data on How You Would Fair When Applying for Jobs via LinkedIn
—Percentile based on experience, education, etc
� Salary Data is Provided by PayScale and is Not Specific to This Position
© Copyright 2014, ResumeToReferral.com, All Rights Reserved
LinkedIn is a Registered Trademark ™ to LinkedIn Corporation
QUESTION & ANSWER SESSION
Please ask your questions.
© Copyright 2014, ResumeToReferral.com, All Rights Reserved
LinkedIn is a Registered Trademark ™ to LinkedIn Corporation
PRESENTER CONTACT INFO
Teena Rose, Highly Endorsed,
Highly Referred Resume Writer,
Branding Strategist & Career Coach
Resume to Referral
Connect With Me on LinkedIn @
http://www.linkedin.com/in/teenarose
Office: (937) 325-2149
Email: teena@resumetoreferral.com
Website: www.resumebycprw.com
© Copyright 2014, ResumeToReferral.com, All Rights Reserved
LinkedIn is a Registered Trademark ™ to LinkedIn Corporation
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