How To Use LinkedIn Wisely

ininLinked

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LinkedIn is a Registered Trademark ™ of LinkedIn Corporation

More Than 250 Million Profiles — An Estimated

200,000 New Profiles Are Being Created Daily

How to Use LinkedIn Wisely

IS LINKEDIN A NECESSARY

COMPONENT TO TODAY’S JOBSEARCH?�More Recruiters Using LinkedIn to Source Candidates

�Not All HR Managers Research Candidates Equally

�Hiring Volume/Size of Company Possibly Plays a Role

�How many of you have LinkedIn profiles?

�Does your hiring staff use LinkedIn to source talent

and prescreen candidates?


LinkedIn is a Registered Trademark ™ to LinkedIn Corporation

� Connect job search activities with your network

� See which of your LinkedIn connections have

connections to companies with job openings



WHERE LINKEDIN

+ JOBSEARCH ARE HEADED

� Example 1: Top job sites, such as SimplyHired (job

aggregator), are leveraging the power of LinkedIn

APPLY WITH LINKEDIN

PROFILE, NOT RESUME

� Example 2: “Apply With LinkedIn” feature; submit

LinkedIn page, not resume; already integrated into a

few select company websites



ANSWERS TO YOUR QUESTIONS

� Should My LinkedIn Page Mimic My Resume?

Yes and no, and here’s why ...



WHAT SHOULD YOUR

LINKEDIN PAGE AVOID?

�LinkedIn is the “Suit-Wearing” Cousin to Facebook

—Professional in Nature

—Used More for Career Development, Job Search, and

Personal Growth — post your cat videos on Facebook

instead.

�Maybe Avoid Posting Updates That are Personal (i.e.

Family, Political Views)



APPROACH TO WRITING A

GREAT LINKEDIN SUMMARY?

� Use Call to Action(i.e. “I’m open to connecting” (LION);

include your email somewhere

In plain sight.)

� Just Like Resume —Use a Header & Taglines

� Include Keywords

� Use 1st Person or

3rd Person Content

� Use Character Map

Characters to Add

Visual Pizazz



JOB EXPERIENCE —

DETAILED VS. BULLETS?



�Bulleted Lists Seem to

Be the Preferred

Choice — provides

readers ability to skim

content

(BTW, there is a 2,000 character

limitation for job descriptions)

ADDITIONAL CATEGORIES?



� Memberships/Organizations, Honors & Awards, Interests, Publications,

Certifications, Volunteer Work, Courses, Languages, Projects

RECOMMENDATIONS &

SKILLS ENDORSEMENTS



Why? Most obvious reason is to validate your

knowledge, skills, and abilities.

�Online “Votes” or “Recommendation Comments”

�Written Recommendations Give Your LinkedIn Page

a “Voice”

ADJUST YOUR PRIVACY SETTINGS



�Why? Simply Put — we don’t always want folks

seeing everything we do. =]

LET PEOPLE KNOW YOU STOPPED BY



�Provoke invitation requests, communications, and could possibly invite job leads?

�There are good reasons to mark yourself anonymous too.

Yes!

SHOULD I BECOME AN OPEN

NETWORKER & CONNECT WITH ANYONE?



Source: http://fox4kc.com/2014/02/26/senior-business-professionals-rude-rejection-email-to-job-seeker-goes-viral/

�Reasons to Connect

With Strangers—Deepens Your Network;

Increases Your # of 1st/2nd Degree

Connections

�Reasons Not to Connect

With Strangers—Some LinkedIn Profiles are Invalid

—Some Potential Connections Post

Too Much Stuff — Irrelevant Too

—Not Everyone Thinks Open

Networking is a Good Idea

WAYS TO BUILD YOUR NETWORK

� Search and Join Alumni Groups

� Start by Connecting With Friends, Colleagues, Former Employers, Family

Using InMail makes it easier to stay in

touch with folks you otherwise may not

� Don’t Just Join Groups, Enrich Those Groups Too

� Connect With Industry/Position-Specific Recruiters

� Be a Member of the OpenLink

Networker

According to LinkedIn, being an OpenLink member “allows anyone on LinkedIn to send you a message or job opportunity for free, without an introduction or InMail.

[email protected]



SHOULD YOU BECOME A

PREMIUM ACCOUNT HOLDER?

� Premium Account Holder Is Listed at The Top as a Featured Applicant

� Provides Deeper Access to “Who’s Viewed Your Profile”

� Guarantees Response to InMails; Get 10 InMailsPer Month with Jobseeker Plan

� Premium Badge for Jobseeker Shows in Search Results & Profile Page

� Get Salary Data$39.95/month investment as of 3/19/14



APPLY FOR JOBS

� Advanced Data on How You Would Fair When Applying for Jobs via LinkedIn

—Percentile based on experience, education, etc

� Salary Data is Provided by PayScale and is Not Specific to This Position



QUESTION & ANSWER SESSION

Please ask your questions.



PRESENTER CONTACT INFO

Teena Rose, Highly Endorsed,

Highly Referred Resume Writer,

Branding Strategist & Career Coach

Resume to Referral

Connect With Me on LinkedIn @

http://www.linkedin.com/in/teenarose

Office: (937) 325-2149

Email: [email protected]

Website: www.resumebycprw.com

