How To Find a Job Through Social Media

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"How To Find a Job Through Social Media" - A presentation about finding a job through LinkedIn and other forms of social media by Freeman+Leonard for the Texas A&M University American Marketing Association Student Chapter on 2/21/2012.

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How to Find a Job

Through

Social Media

reinventing marketing services

• Customized and flexible solutions

• Over 3,500 talented professionals

• Consultative approach

• People you need, when you need

them and not when you don’t

what I wish someone would’ve told me

• Finding your first job out of school can take

longer than you expect

6 to 1 - Ratio of unemployed people to

every job opening in America via careerenlightenment.com

• Start your job search as early as possible,

and do not get discouraged

7 months – Average time it takes to

find a job for a college graduate via launchpadforgrads.com

• More than half of college graduates’ first

position after graduation is not aligned with

their degree, and that’s OK

• Be prepared to accept a lower salary or

take an unpaid internship for experience

• Working your way up the corporate ladder

and to the corner office will take some time

• Find the work/life balance that works for you

because you’ll most likely spend more time

at your job with co-workers than with family

and friends

what I wish someone would’ve told me

• Not only be involved in student

organizations, but be a part of

the leadership team

• Start networking and

CONTINUE to network

throughout your career

it’s all about connections

why social media?

14.4 million people used

social media to find their

last job in 2011

source: careerenlightenment.com

89% of companies plan to use

social media this year for recruiting

source: careerenlightenment.com

65% of companies have

successfully hired using

social media

source: careerenlightenment.com

1 of 3 employers rejected

candidates based on something

they found about them online

source: careerenlightenment.com

Percent of Hiring Managers that

recruit via social networks:

86% use LinkedIn

60% use Facebook

50% use Twitter

source: careerenlightenment.com

• Considered a micro-blogging site

• Tweets are composed of 140

characters

• 200+ million users worldwide

• Used by 50% of Hiring Managers via careerenlightenment.com

• 77% of Fortune 100 companies

have a Twitter page via Burson-Marsteller

• Update profile description

• Think before you “tweet”

• Tweet that you are seeking either an internship or entry-level

position – and don’t be afraid to ask questions

• Follow companies of interest

• Search for popular #hashtags using [search.twitter.com]

Definition: The # symbol, called a hashtag, is used to mark

keywords or topics in a Tweet. It was created organically by

Twitter users as a way to categorize messages.

#internship #intern #entrylevel #job #jobalert

• 812+ million users worldwide, 155+ million in the U.S.

• Used by 60% of Hiring Managers via careerenlightenment.com

• 61% of Fortune 100 companies have

a Facebook page via Burson-Marsteller

• Follow companies of interests

• Larger companies will have a separate page for career listings

• “Like” or become a fan of professional organizations or industry

news pages

• Make your profile private OR clean it up

• Post a status update to notify friends and family about your job

search & sometimes it’s who you know

• Do NOT accept friend requests from potential employers

• World’s largest professional network via press.linkedin.com

• 200+ million users worldwide via press.linkedin.com

• Used by 86% of Hiring Managers via careerenlightenment.com

• More than 2+ million companies have

LinkedIn company pages via marketing.linkedin.com

• Average household income is $100k+ via marketing.linkedin.com

• All Fortune 500 company executives

have a LinkedIn profile via marketing.linkedin.com

• Sign Up for a LinkedIn account TODAY!

• You do not have to have a job to have a LinkedIn profile

• How to Build a professional LinkedIn profile

1. Start with an informative headline

2. Add an appropriate photo (no cropped party pics)

3. Add your education & list your activities and involvement

4. List current and past work experience

5. Write a professional summary statement

6. Fill in your “specialties” or skills

7. Create a unique URL

8. Ask past employers for recommendations

Once complete, start building a network…

Optimizing

• Join groups

• Continuously add new connections

– 1st degree - person you are directly

connected to

– 2nd degree - a 1st degree connection of a 1st degree connection (friend of a friend in other words)

– 3rd degree - a 1st degree connection of a 2nd degree connection (friend of a friend of a friend in other words)

Building Connections on

• Be clear about what you are looking for – When asking someone to join your

network, always state why in your message

• Don’t just accept invites from anyone

• Be inviting – Link with people you meet in person at

networking events, career fairs, interviews, etc.

• CardMunch iPhone application

• Keep it professional

Building Connections on

personal & professional branding

• Claim your name

• 79% of hiring managers review

applicant’s online info via careerenlightenment.com

• Email address

• janedoe@email.com is always better

than aggiechic12@email.com

• Update your status weekly

• Share your work

questions?

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